#fan-promotions

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Online marketing
fromEntrepreneur
8 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#experiential-marketing
fromForbes
5 hours ago
Marketing

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromForbes
5 hours ago

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Online Community Development
fromTechCrunch
4 hours ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
#ncaa
Boston Celtics
fromThe Atlantic
4 days ago

The Lesson of a Thrilling March Madness

The NCAA tournament showcases that financial changes in college sports do not diminish the passion and quality of the game.
Boston Celtics
fromThe Atlantic
4 days ago

The Lesson of a Thrilling March Madness

The NCAA tournament showcases that financial changes in college sports do not diminish the passion and quality of the game.
Miami Marlins
fromwww.theguardian.com
9 hours ago

We're home': Even in a draw, Inter Miami's stadium opener was a win for David Beckham

David Beckham's vision for Inter Miami culminated in the inaugural game at Nu Stadium, showcasing soccer's growth in the U.S.
Toronto Maple Leafs
fromTheLeafsNation
1 day ago

Leafs in-game purchases, culture club, and under the radar GM candidates: Leaflets

The Maple Leafs' remaining games are crucial for individual player evaluations but unlikely to inspire confidence for next season.
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#creator-economy
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
#connected-tv
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Boston Celtics
fromMashable
2 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
#fanatics
National Football League
fromESPN.com
3 days ago

Fanatics takes over exclusive NFL trading card license

Fanatics will produce licensed NFL cards under the Topps brand, introducing new patch programs and exclusive athlete cards starting April 15, 2025.
National Football League
fromESPN.com
3 days ago

Fanatics takes over exclusive NFL trading card license

Fanatics will produce licensed NFL cards under the Topps brand, introducing new patch programs and exclusive athlete cards starting April 15, 2025.
Fundraising
fromFast Company
2 days ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
fromwww.bbc.com
3 days ago

From shame to pride - inside Europe's most exciting league

The table is so tight that the title race and the fight to survive relegation looks like going to the wire, with teams battling for Europe still also looking over their shoulder at the relegation zone.
Europe politics
Los Angeles Rams
fromESPN.com
3 days ago

Big 12's Yormark, Texas Tech booster bicker over Friday games

A conflict arises between Texas Tech booster Cody Campbell and Big 12 commissioner Brett Yormark over scheduling and fan traditions.
Video games
fromGamesBeat
5 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Games
fromFuncheap
4 days ago

AI-Powered Mystery Match Night "Someone in the Crowd" (SF)

An AI-powered matchmaking event focuses on creating real connections through intentional pairings and engaging activities.
MMA
fromKotaku
6 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
Growth hacking
fromEntrepreneur
6 days ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
Marketing
fromFortune
9 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
English Premier League
fromwww.bbc.com
16 hours ago

Survival or FA Cup glory - which would you choose?

Leeds United and West Ham United face the risk of relegation while pursuing FA Cup glory, raising questions about the value of success versus survival.
Miami Marlins
fromMarlin Maniac
2 days ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromEntrepreneur
3 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Online marketing
fromInc
2 days ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
Deliverability
fromAol
3 days ago

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.
fromOver the Monster
5 days ago

Today on OTM: Did you forget how much of a grind baseball is?

The offense feels like it's been slumping for weeks, even though it's only four games. Baseball season is a grind, though, and nobody wins 162 games in a row.
Boston Red Sox
#sports-marketing
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

#publicis-groupe
Media industry
fromDeadline
3 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
3 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Marketing tech
fromMarTech
3 days ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
Deliverability
fromForbes
5 days ago

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Marketing
fromFortune
12 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Social media marketing
fromTechCrunch
3 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
#linkedin
Online marketing
fromNeil Patel
6 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Online marketing
fromNeil Patel
6 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
#personalization
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing
fromSfgate
2 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#marketing
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
6 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Media industry
fromDigiday
2 weeks ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
#public-relations
Marketing
fromFast Company
3 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
6 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
3 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
6 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing
fromeLearning Industry
3 days ago

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.
fromDigiday
3 weeks ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Marketing
fromThe Drum
4 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromDigiday
2 weeks ago

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
fromExchangewire
4 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Marketing
Social media marketing
fromInc
4 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Chicago Blackhawks
fromFast Company
1 month ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
fromThe Business of Fashion
2 months ago

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Fashion & style
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
Marketing
fromDigiday
2 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
fromForbes
2 months ago

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
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