#foot-traffic-analytics

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Marketing tech
fromSocial Media Explorer
1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
#artificial-intelligence
fromFuturism
10 hours ago
E-Commerce

Target Warns That If Its AI Shopping Agent Makes an Expensive Mistake, You'll Have to Pay for It

E-Commerce
fromFuturism
10 hours ago

Target Warns That If Its AI Shopping Agent Makes an Expensive Mistake, You'll Have to Pay for It

Big box retailers are shifting responsibility for AI errors onto consumers, highlighting a troubling trend in the retail industry's use of artificial intelligence.
Education
fromTheregister
3 days ago

AI search atomizes our information, warns govt designer

Relying on AI for summarizing official material may lead to incomplete understanding and reinforce knowledge gaps.
Artificial intelligence
fromArchDaily
5 days ago

What Architects Expect From AI Tools in 2026

Artificial intelligence is increasingly integrated into architectural practice, enhancing design workflows and creative possibilities for firms worldwide.
Roam Research
fromThe Verge
10 hours ago

I let Gemini in Google Maps plan my day and it went surprisingly well

Gemini enhances Google Maps by providing personalized itinerary planning and useful suggestions for exploring new areas.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#ai
Marketing tech
fromForbes
5 days ago

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.
Marketing tech
fromMarTech
4 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Digital life
fromFortune
1 day ago

AI's next frontier is the real world | Fortune

AI has transformed digital interactions, yet the physical world still relies on outdated identity verification methods.
Apple
fromWIRED
5 days ago

AI Has Flooded All the Weather Apps

AI is transforming weather apps, enhancing user experience with customizable forecasts and integration with personal schedules.
E-Commerce
fromForbes
4 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Marketing tech
fromForbes
5 days ago

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.
Marketing tech
fromMarTech
4 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Online marketing
fromMiami Herald
2 days ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Data science
fromTechCrunch
2 days ago

People would rather have an Amazon warehouse in their backyard than a data center | TechCrunch

Public opinion on data centers is divided, with significant opposition and concerns about electricity prices.
#dtc-beauty
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
#cold-emails
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
fromArchitectural Digest
3 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Renovation
fromwww.architectsjournal.co.uk
4 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
DevOps
fromInfoQ
5 days ago

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.
Privacy professionals
fromBanray
4 days ago

BanRay.eu - Your face is not inventory

Meta's camera-equipped glasses compromise privacy by recording individuals without consent, turning them into data for AI training.
#ai-tools
Business intelligence
fromeLearning Industry
4 days ago

How Many AI Tools Are There? A Data-Backed Look At The Expanding AI Landscape

The AI tools ecosystem is rapidly expanding, with thousands of tools available across various categories, creating both opportunities and complexities for businesses.
Business intelligence
fromeLearning Industry
4 days ago

How Many AI Tools Are There? A Data-Backed Look At The Expanding AI Landscape

The AI tools ecosystem is rapidly expanding, with thousands of tools available across various categories, creating both opportunities and complexities for businesses.
Roam Research
fromFast Company
1 day ago

This turbulence-tracking travel app will make your next trip more tolerable

Turbli is a free website that provides detailed turbulence forecasts for flights, enhancing travel planning and experience.
Online marketing
fromInc
2 days ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Business intelligence
fromBusline News
3 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
#ai-search
fromDigiday
3 days ago
Media industry

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Online marketing
fromEntrepreneur
2 weeks ago

The New Rules of Local Visibility in an AI-Driven Search World

AI search prioritizes structured content that answers customer questions, while consistent business listings and recent reviews enhance visibility and trust.
Media industry
fromDigiday
3 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Online marketing
fromEntrepreneur
2 weeks ago

The New Rules of Local Visibility in an AI-Driven Search World

AI search prioritizes structured content that answers customer questions, while consistent business listings and recent reviews enhance visibility and trust.
fromMacRumors
6 days ago

Apple Lays Groundwork for Ads in Maps With iOS 26.5

"Maps may show local ads based on your approximate location, current search terms, or view of the map while you search."
Apple
fromFast Company
2 days ago

AI has come for Domino's pizza tracker, and we're not mad about it

The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
Marketing tech
Online marketing
fromMakeUseOf
4 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
fromFlowingData
2 weeks ago

Mapping the unmapped Google Maps city

In North Oaks, Minnesota, property lines extend to the middle of the street, which means the entire city is considered private property.
Silicon Valley real estate
Media industry
fromTheWrap
4 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
#openai
Marketing tech
fromThe Daily Upside
6 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromThe Daily Upside
6 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
#marketing
fromAdExchanger
4 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromAdExchanger
4 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Digital life
fromwww.businessinsider.com
1 week ago

DoorDash and Uber tap gig workers to collect data for everything from training AI to stocking stores

DoorDash is expanding gig work to include tasks like AI training and inventory monitoring, moving beyond traditional delivery services.
#chatgpt-shopping
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
Social media marketing
fromInc
5 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Apple
fromGSMArena.com
1 week ago

Apple Maps will soon start showing ads, report claims

Apple plans to introduce advertisements in its Maps app to monetize the service, similar to Google Maps.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
E-Commerce
fromFast Company
3 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
Online marketing
fromGeeky Gadgets
5 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
#advertising
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
E-Commerce
fromwww.theguardian.com
3 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
fromFortune
4 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.
E-Commerce
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
E-Commerce
fromEntrepreneur
6 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
Marketing tech
fromExchangewire
3 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromAdExchanger
3 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
New York City
fromFast Company
1 month ago

MIT researchers just mapped New York City foot traffic for the first time ever

A comprehensive pedestrian model maps foot traffic across all NYC sidewalks, revealing movement patterns and crash vulnerabilities and enabling people-focused transportation planning and funding shifts.
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
E-Commerce
fromwww.businessinsider.com
2 weeks ago

Target quietly loaded its app with a bunch of AI shopping features. I took them for a spin.

Target's mobile app is crucial for its sales and customer engagement, but competition is increasing with other retailers enhancing their app features.
Marketing tech
fromDigiday
5 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
Marketing tech
fromQuartz
3 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
Marketing tech
fromDigiday
4 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
E-Commerce
fromPractical Ecommerce
2 weeks ago

AI Drives Smarter Ecommerce Pricing

AI enables dynamic, personalized ecommerce pricing that optimizes margins by making real-time offer decisions based on shopper behavior while maintaining fairness perception.
Marketing tech
fromDigiday
4 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Marketing tech
fromForbes
5 days ago

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.
Marketing tech
fromDigiday
5 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAdExchanger
6 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromDigiday
6 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing tech
fromForbes
1 week ago

GEO Is The New SEO, And The Media Ladder Has Flipped

The public relations landscape has shifted from press-first to community validation, emphasizing diversified proof over single headlines in the era of generative engine optimization.
Marketing tech
fromwww.independent.co.uk
3 weeks ago

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromPractical Ecommerce
1 month ago

AI Turns Weather Data into Sales

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.
E-Commerce
E-Commerce
fromForbes
2 months ago

How Physical Retailers Can Win Shoppers In An Algorithm-Driven World

Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.
E-Commerce
fromSocial Media Today
2 months ago

Google Announces AI-Powered Updates for Retailers

Conversational AI transforms shopping by enabling natural discovery, deployable Gemini Enterprise agents manage full customer lifecycle and integrate payments like Google Pay and PayPal.
Marketing tech
fromFast Company
1 month ago

Why AI Visibility, GEO, and AEO are the future of marketing

AI systems now provide direct answers in search results, requiring brands to optimize for AI visibility, generative engine optimization, and answer engine optimization to remain discoverable and build customer trust.
fromThedrum
1 month ago

Hyper-local measurement to optimise catalogue effectiveness

They were trying to get to the bottom of how to diminish catalogue distribution without having a negative impact on store and online sales. They were also keen to define the geographic areas where digital content would work best and how to profile those areas to classify digital purchase behaviour. Together with Analytic Partners they were able to uncover opportunities to eliminate 22% of catalogues with negligible sales impact and increasing digital support in high-performing topologies, preserving€ 294 million in sales.
Marketing tech
Marketing tech
fromMarTech
2 months ago

GEO isn't a fad - but most GEO tactics won't survive | MarTech

Generative engine optimization (GEO) is a trendy marketing tactic that may be overhyped and risk becoming ineffective or penalized if over-optimized.
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