Automakers are facing billions of dollars in additional costs from Trump's tariffs, particularly those levied on imported autos and car parts. Those tariffs, as well as levies targeting steel and aluminum, were implemented under a law that gives the president authority to impose import taxes on national security grounds. The duties were unaffected by the Supreme Court's ruling that struck down Trump's broader import taxes imposed on many countries.
While Ford ( NYSE: F) was eating through billions of dollars in an attempt to gain a large market share in the US EV market and its EU and China units stagnated, its best-selling, and likely most profitable vehicle, the F-150, continued its gargantuan unit sales. The F-150 is part of the F-Series of full-size pickup trucks. Last year, unit sales of these in the US reached 828,832, up 8.3%.
The Ford F-150 has long been one of America's most popular pickup trucks. This iconic vehicle is known for its capability, versatility, and broad range of trims. But as prices continue to climb, many buyers are finding that a new F-150 can quickly exceed their budget. Between higher MSRPs, costly add-ons, and rising maintenance expenses, buyers are increasingly questioning whether the best-selling truck still offers the best value.