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#dtc-beauty
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
fromwww.businessinsider.com
2 days ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
#makeup
fromBustle
3 days ago
Everyday cooking

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Everyday cooking
fromBustle
3 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Women in technology
fromPsychology Today
1 week ago

What Makeup Really Says About You (and What It Doesn't)

Makeup trends on social media suggest personality insights, but research shows these links are minimal and largely influenced by observers rather than wearers.
Marketing tech
fromAdExchanger
4 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Medicine
fromwww.theguardian.com
4 days ago

Vaginal estrogen as a face filler? I think not': Experts critique the new skincare trend

Vaginal estrogen cream is being used off-label for facial skin benefits, but safety and efficacy are not proven.
fromIndependent
4 days ago

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Television
Artificial intelligence
fromDigiday
4 days ago

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
#nail-trends
Relationships
fromBustle
4 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
Relationships
fromBustle
4 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
#fashion
Berlin
fromKALTBLUT Magazine
6 days ago

Blood Flower Bloom: A Stunning Exploration of Resilience and Beauty in the Heart of Winter - KALTBLUT Magazine

The film 'Blood Flower Bloom' showcases the intersection of performance, fashion, and visual storytelling in a winter landscape.
Berlin
fromKALTBLUT Magazine
6 days ago

Blood Flower Bloom: A Stunning Exploration of Resilience and Beauty in the Heart of Winter - KALTBLUT Magazine

The film 'Blood Flower Bloom' showcases the intersection of performance, fashion, and visual storytelling in a winter landscape.
#mac-cosmetics
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Typography
fromDefector
1 week ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
Everyday cooking
fromApartment Therapy
4 days ago

Ina Garten's Simple Spring Flower Trick Makes Any Bouquet Look Better

Ina Garten simplifies spring floral arrangements by using separate vases for different blooms and clear or white vases to enhance the flowers.
Marketing
fromVogue
6 days ago

The Anti-AI Slop Playbook

Gucci's AI-generated campaign images have sparked debate about the use of technology in fashion marketing.
Fashion & style
fromBustle
3 days ago

Forget Side Parts & Middle Parts. Messy Parts Win.

Messy hair and effortless beauty trends are replacing clean girl aesthetics, emphasizing a carefree, natural look.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Fashion & style
fromBustle
1 day ago

Bella Hadid Just Provided The Blueprint For Wearing CBK's Fave Accessory In 2026

Carolyn Bessette Kennedy's style, including her headband, is influencing current fashion trends among celebrities and fashion enthusiasts.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
#beauty
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Fashion & style
fromBustle
4 days ago

For Jessica Simpson, The Early 2000s "Never Stopped"

Jessica Simpson reflects on her past sun protection habits and promotes a new sunscreen product with Kiehl's.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromBustle
5 days ago

YSL Lip Liner, Refy's Skin Tint, & 20 More March Beauty Launches We're Obsessed With

"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."
Fashion & style
Fashion & style
fromTravel + Leisure
5 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
Fashion & style
fromBustle
2 weeks ago

10 Avant-Garde Makeup Artists Redefining What Glam Can Look Like

Makeup has shifted from minimalist, flattering aesthetics toward bold, expressive, and experimental looks driven by creative self-expression rather than conventional beauty standards.
fromBustle
2 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
Fashion & style
fromwww.theguardian.com
2 weeks ago

A moment that changed me: I applied mucous-tinted mascara and loved the reaction

Beauty serves as a form of unfiltered self-expression and political resistance, transcending conventional prettiness to challenge societal expectations and celebrate individual identity.
Fashion & style
fromBustle
2 weeks ago

Chase Infiniti's Micro Braids & More Of The Best Beauty Looks From The Oscars

The 2026 Oscars red carpet featured standout hair and makeup looks including bold red lips, Old Hollywood waves, micro braids, and monochromatic styling from celebrities like Rose Byrne, Barbie Ferreira, and Chase Infiniti.
fromABC7 Los Angeles
2 months ago

Elevate your beauty routine with must-have essentials from ABC Secret Savings

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Gadgets
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
Music
fromBustle
2 months ago

Body Glitter, Thin Brows, Statement Lips - "Pop Star Glam" Is Officially Back

Sophia Sinot's glitter-heavy, candy-colored makeup for Zara Larsson revives CD-era pop aesthetics with playful, referential looks inspired by pop icons and drag culture.
#skincare
Food & drink
fromTasting Table
2 months ago

11 Cupcake Decorating Trends You Need To Try ASAP - Tasting Table

Contemporary cupcake decorating favors bold colors, creative toppings, and varied piping techniques to produce bakery-quality, amateur-friendly designs without excessive frosting.
Fashion & style
fromBustle
3 weeks ago

Gray Eyeshadow Is The '90s Makeup Trend That Dominated Fashion Month

Gray eyeshadow emerged as fashion month's dominant beauty trend, ranging from metallic slate to matte pewter, drawing inspiration from late '90s and early 2000s aesthetics rather than 2016's gray trend.
fromwww.theguardian.com
3 weeks ago

Sali Hughes on beauty: from blusher to lipstick and even eyeshadow a hint of cool purple adds polish

Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
Fashion & style
Social media marketing
fromForbes
2 months ago

A Decade Of Trippin' With Tarte: Inside The Viral Brand Trip Machine

Experiential influencer trips that invest in creators and authentic interactions can generate massive sales growth and reshape marketing strategies for beauty brands.
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Fashion & style
fromBustle
3 weeks ago

Red Blush, "Birkin Bangs," & More Standout Beauty Trends From Paris Fashion Week

Paris Fashion Week Fall/Winter 2026 showcased a balance between polished tailoring and effortless beauty, with trends including windswept blush, minimalist low chignons, playful face tape, metallic lips, and smoky eyes.
Marketing
fromwww.cnn.com
1 month ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
Fashion & style
fromBustle
1 month ago

"Peanut Butter" Lips, Spiky Lashes, & More Korean Makeup Trends To Know

Korean beauty trends emphasize soft, muted tones, strategic placement techniques, and blended textures for an understated, harmonious makeup aesthetic.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Fashion & style
fromBustle
1 month ago

Spiky Pixies, Face Glitter, & More Must-See Milan Fashion Week Beauty Moments

Milan Fashion Week showcased emerging beauty trends including face glitter, messy low ponies, smoky eyes, and dramatic black lipstick across major designer collections.
Fashion & style
fromBustle
1 month ago

Margot Robbie's "Bronte Blush" Is Already Taking Over Spring Makeup Trends

Emerald Fennell's Wuthering Heights introduces 'Brontë blush,' a makeup trend featuring deep berry tones placed low on cheeks to convey emotional intensity rather than polite Victorian femininity.
Fashion & style
fromwww.theguardian.com
1 month ago

Sali Hughes on beauty: the best tints to warm up your skin

Sheer foundations with clear pigment in warmer tones create natural-looking coverage that subtly deepens skin tone without appearing mismatched.
Fashion & style
fromBustle
1 month ago

55 Insanely Clever Things You Didn't Know Existed That Make You Look Hotter

Affordable, inventive beauty and styling products transform looks and routines, offering unique solutions like bond-building masks, color-changing balms, and a waist band that crops tops.
Fashion & style
fromBustle
1 month ago

Pastel Eyes, "Tired Girl" Glam, & More Spring Makeup Trends From Ngozi Edeme

Makeup in 2025 favored bold, blushed, glittery, playful glam led by Ngozi Esther Edeme, emphasizing high-saturation color and frosted highlight.
Fashion & style
fromBustle
2 months ago

10 Valentine's Day Makeup Ideas That Are Both Modern & Romantic

Let color palettes guide whether to coordinate outfit and makeup, favoring mood- and character-driven looks over literal Valentine's novelty motifs.
fromBustle
1 month ago

"Baby Deer Makeup" Is Where Doe Eyes & Siren Eyes Finally Meet

Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
Fashion & style
fromwww.theguardian.com
2 months ago

Sali Hughes: forget smooth and glassy glam beauty is back

The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.
Fashion & style
fromBustle
1 month ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
Fashion & style
fromBustle
2 months ago

I Tried The Platinum Blonde Urban Decay Mascara TikTok's Obsessed With

Tube Job blonde tubing mascara gives lightweight length, easy removal, and minimal flaking, but provides limited volume and can create spider lashes if layered.
fromBustle
1 month ago

Rom-Com Flush, Grunge Eyeliner, & More Major Beauty Trends From NYFW

Take, for instance, the grunge-y eyeliner at both Marc Jacobs and Ashlyn, where dramatic black waterlines added '90s-inspired edge. Or the voluminous hairstyles at Collina Strada and Ralph Lauren, both of which embraced the "undone" beauty movement. Many runways have also leaned into a lived-in look for hair and glam - a welcome aesthetic for cool girls and makeup novices alike.
Fashion & style
Fashion & style
fromBustle
2 months ago

TikTok's "Project Pan" Is The Beauty Trend That Wants You To Buy Nothing

Use up existing makeup and skincare products before buying more to save money, reduce overconsumption, and rediscover favorites.
fromBustle
2 months ago

55 Random, Cheap Things That Make You Look Better Almost Instantly

If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Fashion & style
fromBustle
2 months ago

I Tried Huda Beauty's New Viral Pressed Powder & It Lives Up To The Hype

It's hard to admit, but I'm an influencer's dream audience - I'll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early January, I immediately checked to see where I could purchase one myself. Spoiler alert - or maybe you already know, since the stunt went viral - those tiny powders were just samples, designed to hype the real launch. Yep, I fell for it.
Fashion & style
Fashion & style
fromBustle
1 month ago

"Butterfly Bangs," Torn Fringe, & More Bang Trends Everyone Wants In 2026

Bangs in 2026 return as lighter, piecier, and curlier styles with varied lengths and textured shapes that frame faces and grow out more easily.
fromBustle
1 month ago

"Skin-Tone Hair" Is TikTok's Secret To An Effortlessly Perfect Hair Color

Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
Fashion & style
Fashion & style
fromBustle
2 months ago

Kylie's Cosmic Intense, Prada's Concealer, & More Of January's Best Beauty Launches

January 2026 beauty launches span drugstore value hits, reformulated makeup, new fragrances, and skincare/hair splurges prioritizing hydration and scalp health.
fromBustle
2 months ago

This Celebrity MUA Carolina Gonzalez Shares What's In Her Makeup Bag

"I'm like an oil painter," Carolina Gonzalez tells me mid-glam. "When you think you've blended enough, blend some more." I'm sitting in her chair, testing out the reformulated Luminous Silk foundation - which the Armani ambassador swears by - and it hits me that I'm getting the same treatment as Gigi Hadid, Alessandra Ambrosio, and Sabrina Carpenter. Her clients see the biggest stages and carpets in the world, and if they're not painted to perfection, you'll know. That's why skin is Gonzalez's signature.
Fashion & style
Fashion & style
fromAnOther
2 months ago

How Hermes Beauty Created the Perfect Foundation

Gregoris Pyrpylis creates natural-feeling, elevating complexion products inspired by skin knowledge and Plein Air outdoors, evolving from a balm to a deliberate foundation.
Fashion & style
fromVulture
2 months ago

Kate Hudson's Nails Are Multitaskers

Kate Hudson vlogged a busy Oscars-season night, improvising in her car—eating sushi, changing into Stella McCartney, and using her acrylic nails as chopsticks.
Fashion & style
fromBustle
2 months ago

Sweet Manicures Are Out - Olive Nails Are Starting A Savory Mani Era

Olive green, dirty-martini–inspired nail designs are the season's whimsical, wearable winter manicure trend.
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