#generational-audience
#generational-audience
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#gen-z #social-media #consumer-behavior #tiktok #influencer-marketing #marketing #technology #authenticity
Careers
fromSilicon Canals
22 hours agoI've watched three generations enter the workforce, and what Gen Z calls "hustle culture" is what my generation simply called showing up - but before you dismiss that as boomer arrogance, there's something underneath it worth understanding - Silicon Canals
Generational differences in work ethic reflect changing economic realities and expectations around fulfillment and mental health in the workplace.
#generational-differences
Mental health
fromSilicon Canals
1 day agoPsychology says boomers didn't develop resilience because they were stronger than the generations that followed - they developed it because they were raised in a time when the alternative was never presented, and a generation for which stopping was simply not on offer developed a relationship with difficulty that later generations have been trying to replicate but have not yet managed - Silicon Canals
Resilience in boomers stemmed from necessity, not inherent strength; they faced discomfort and hardship as a norm, shaping their character.
Mental health
fromSilicon Canals
1 day agoTwo generations are currently arguing about work ethic when what they're actually arguing about is whether suffering should be a prerequisite for dignity. One generation believes it is because that was the deal they were offered. The other is trying to renegotiate. - Silicon Canals
Generational differences in work ethic stem from a broken contract between Boomers and Gen Z regarding dignity and economic stability.
fromFast Company
5 days agoWhy Gen Z is fangirling over Apple's 'Finder Guy' mascot
Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromAdweek
1 day agoThe 2026 Brand Genius Creators: Innovating How to Connect With Audiences
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Mental health
fromSilicon Canals
1 day agoPeople who hate phone calls aren't being rude - they grew up in homes where the phone ringing meant something was wrong - Silicon Canals
Phone calls often evoke anxiety due to their association with bad news and unpredictability, reinforcing a sense of threat over time.
#social-media
Social media marketing
fromHer Campus
2 days agoTHE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'
A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Social media marketing
fromForbes
2 days agoThe Next Disruption In Social Media: Impact Over Attention
Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
fromSilicon Canals
2 days agoThe thing boomers know now that younger generations are still learning the hard way - that the people who make you feel small usually need the room you're taking up - Silicon Canals
The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.
Careers
Relationships
fromSilicon Canals
4 days agoNobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals
Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
fromSlate Magazine
1 day agoLonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.
Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Digital life
fromFortune
4 weeks agoGen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune
Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Marketing
fromCity AM
3 weeks agoMeet Gen Zalpha: The new generation up-starts reshaping consumer culture
Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Social media marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 weeks agoPSA: Your Gran Misses Your Instagram Posts | Muse by Clios
One-third of social media users post less than a year ago, while still spending over two hours daily scrolling, as algorithmic feeds prioritize ads and influencer content over authentic peer connections.
Marketing
fromForbes
3 weeks agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
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