Our most recent influencer campaign is really focused on patient stories. For this one, we're not really creating new content per se, just amplifying the stories that people are already sharing. We didn't change any of the parts of it. So it really was almost duplicate content in some way.
Evidence Based Medicine was formalized in the 1990s, largely by Canadian physician David Sackett. Sackett described the goal of EBM is to replace hunches and habits with data and clinical trials. Clinical guidelines were developed involving protocols that tell doctors which drug to prescribe first, what dose to use, when to escalate treatment, and when to refer a patient to a specialist.
This opening episode dives straight into detoxing. From juice cleanses and detox teas to charcoal pills, foot pads, and coffee enemas, Edwards and Baumgardt watch, wince, and occasionally laugh their way through some of the internet's most popular detox trends. Along the way, they ask what these products claim to remove, how they supposedly work, and why feeling worse is often reframed online as a sign that a detox is "working."
You get sick from staying inside, breathing the same germ-filled air. Open your windows, even for five minutes, to circulate the old air out and let in fresh air. Also, if you're taking your child to the doctor, don't wait to treat their fever because you want 'the provider to see the fever.' Your child might wait two hours to be seen, meanwhile their temperature goes up, and they might have a seizure. If you say they've been having fevers, we believe you.
It is one of the most common reasons that adults look for medical care. In fact, according to the Centers for Disease Control and Prevention (CDC), there are over 58 million adults who are living with doctor-diagnosed arthritis in the US alone. In addition to this, over 25 million people battle with daily limitations caused by joint pain. (CDC, 2024). Probably, even more concerning, is the fact that an estimated 15 million adults experience severe joint pain rated
But these studies typically require large numbers of patients, huge amounts of data, and thorough follow-ups, none of which comes easy or free. The upshot is fewer investigations into scenarios that are clinically important but unlikely to yield a profit for the firms funding them. Accordingly, researchers have been developing an option that uses real-world data from insurers to save patients from falling through the cracks.
Dr. Elyse Stevens had a reputation for taking on complex medical cases, including people who'd been battling addiction for decades. Some were chronic-pain patients on high doses of opioids; others were sex workers and people living on the street. "Many of my patients are messy, the ones that don't know if they want to stop using drugs or not," said Stevens, a primary care and addiction medicine doctor.
The conference convened Organic & Natural Health members, board leaders, and industry stakeholders from across the supply chain. It opened with a keynote from Debra Short, executive director of , who reflected on the organization's history and reinforced the critical role independent retailers play as the frontline for consumer education and access. During the event, SENPA and Short were presented with the Organic & Natural Health Association Champion Award, honoring a longstanding commitment to advocacy, education, and compassion in support of independent natural products retailers.
vyv (pronounced v-eye-v), a new personalized vitamin and supplement brand designed for women ages 20 to 30 who want wellness to feel intuitive, flexible, and easy to keep up with. Think less pressure, fewer bottles, and way more "this actually works for my life." vyv is the younger sister brand to Persona™ Nutrition, designed with a fresh lens for Gen Z/Millennial females juggling packed schedules, shifting hormones, and big goals-without asking them to become supplement experts along the way.