#homebuyer-demand

#homebuyer-demand

A modular home provider has seen an increase of over 400pc in enquiries since it was revealed the Government intends to further relax restrictions around their use.

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.

Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.

The February PAPI declined over the month and is nearly 10% lower than a year ago, reflecting both reduced payments and steady income growth, Edward Seiler said. While affordability conditions remain challenging in many markets, these incremental gains felt across more than half of states are an encouraging sign for prospective buyers, particularly those seeking lower-payment options.

HousingWire's 2026 Rising Stars honor industry leaders age 40 and under who are making an impact across mortgage, real estate and homebuilding. The honorees represent a range of roles and are recognized for driving innovation, supporting their organizations and contributing to broader industry progress.

They have strong demand for the American dream of homeownership, but they're really just feeling left behind right now, Jessica Lautz, the deputy chief economist at NAR, said of first-time buyers. Homeownership is a way that many Americans build wealth and unfortunately they're just being pushed to the sidelines for a longer period of time and losing out on those wealth gains. They're also thinking about unique ways to enter into homeownership.

Realtor Todd Luong of REMAX DFW Associates in Frisco said his recent experience reflects meaningful improvement for buyers, even if affordability remains strained. Here in the Dallas real estate market that I serve, affordability remains a challenge, he says. However, there is a significant amount of data showing that buyer conditions have improved over the past year and that buyers are gaining affordability ground. This should eventually increase housing demand to some degree as we head into the busy spring buying season.

Sales of new single-family houses in October 2025 were at a seasonally-adjusted annual rate of 737,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development. This is 0.1 percent (14.2 percent)* below the September 2025 rate of 738,000, and is 18.7 percent (21.7 percent)* above the October 2024 rate of 621,000. There were some negative revisions to the past three months, but the trend still stayed positive.

When assessing home price momentum, believes it's important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers.

Despite challenges like continued margin pressure and housing inventory constraints, the report said that brokerage leaders remain optimistic, adding that the 2026 results mark a shift from the uncertainty recorded in previous years. The 2026 outlook shows confidence has not faded. It has hardened, Minard said. Brokerage leaders now expect growth while staying focused on pricing pressure, margins, and execution.