#homeowner-trends

#homeowner-trends

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.

A modular home provider has seen an increase of over 400pc in enquiries since it was revealed the Government intends to further relax restrictions around their use.

Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.

HousingWire's 2026 Rising Stars honor industry leaders age 40 and under who are making an impact across mortgage, real estate and homebuilding. The honorees represent a range of roles and are recognized for driving innovation, supporting their organizations and contributing to broader industry progress.

"When deciding whether to sell quickly or rent out the home, many homeowners underestimate the logistics involved with moving only part of their belongings or staging while relocating. Storage may seem like a simple add-on, but it actually introduces multiple steps, additional labor, and can significantly increase costs, sometimes even doubling them."

They have strong demand for the American dream of homeownership, but they're really just feeling left behind right now, Jessica Lautz, the deputy chief economist at NAR, said of first-time buyers. Homeownership is a way that many Americans build wealth and unfortunately they're just being pushed to the sidelines for a longer period of time and losing out on those wealth gains. They're also thinking about unique ways to enter into homeownership.

Realtor Todd Luong of REMAX DFW Associates in Frisco said his recent experience reflects meaningful improvement for buyers, even if affordability remains strained. Here in the Dallas real estate market that I serve, affordability remains a challenge, he says. However, there is a significant amount of data showing that buyer conditions have improved over the past year and that buyers are gaining affordability ground. This should eventually increase housing demand to some degree as we head into the busy spring buying season.

Financially, the American dream should not be homeownership, but should be financial independence, Robert Johnson, CEO of Economic Index Associates and a professor at Creighton University, said in the report. People fall prey to the stories of individuals realizing substantial gains by buying a home and selling it at a much higher price years down the road. He noted that nearly 29% of household wealth was tied to home equity in 2021, according to U.S. Census Bureau data.

Despite challenges like continued margin pressure and housing inventory constraints, the report said that brokerage leaders remain optimistic, adding that the 2026 results mark a shift from the uncertainty recorded in previous years. The 2026 outlook shows confidence has not faded. It has hardened, Minard said. Brokerage leaders now expect growth while staying focused on pricing pressure, margins, and execution.

Sales of new single-family houses in October 2025 were at a seasonally-adjusted annual rate of 737,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development. This is 0.1 percent (14.2 percent)* below the September 2025 rate of 738,000, and is 18.7 percent (21.7 percent)* above the October 2024 rate of 621,000. There were some negative revisions to the past three months, but the trend still stayed positive.