Digital-savvy airlines use their socials to advertise special offers as a way of strengthening relationships with both new and repeat customers. This can be a win-win for both the customers and the airlines. Travelers get access to limited-time fares, and airlines can boost revenue by filling seats during slower travel periods, such as Caribbean routes during hurricane season.
It isn't a universal truth, but a vast number of goods and services have their own full-circle moments. While there are still plenty of travel agencies in the U.S., the overall number is still down considerably from a peak in the 1980s. For some industry forecasters, though, the future looks a lot like the recent past, except that instead of travelers trusting human agents with making their travel plans a reality, they'll use AI agents for the same purpose.
Trip.com's Q4 results confirm the company's international expansion is gaining real traction, with its global platform growing at three times the rate of its domestic business. The full-year story is compelling: revenue of $8.925 billion and operating income of $2.257 billion reflect a scaled, profitable travel platform.
Travelers are always on the lookout for easy ways to save money, and a new report reveals there is one particular day of the week that is better for booking flights than others. That day happens to be Fridays, according to new data from Expedia that was shared with Travel + Leisure. That is because the end of the week sees less business and corporate travel, the booking site noted.
The off-season practically vanished in many parts of the world. Remote work, social media frenzy, and ruthless dynamic pricing have turned fall and spring into peak-season clones. Even winter is no refuge anymore. The idea of an off-season is 100% disappearing.
Artificial intelligence is no longer futuristic-it's functional. Hotels are already utilizing AI to integrate siloed systems, such as PMS, accounting, CRM, and forecasting platforms, to drive faster and smarter decisions. Tools like Placer.ai and PredictHQ help identify ideal customers through demographic, behavioral, and geolocation data. As automation expands, the next opportunity lies in strategic human oversight: consultants and managers will interpret AI outputs, guiding capital investments and operational priorities rather than being replaced by algorithms.
As investors become more sophisticated and debt service coverage ratio (DSCR) lending continues to grow, the appraisal has moved from a back-office requirement to a central risk-control mechanism, especially for income-driven loans. STR income does not behave like traditional rental income; yet, it is often evaluated using tools and assumptions designed for long-term leases. When nightly pricing, seasonality, operational intensity and regulatory exposure enter the equation, the old appraisal playbook starts to break down.
"We continue to see extraordinary demand for travel and experiences," Capuano told Yahoo! Finance. "It feels like a fundamentally permanent shift that consumers are prioritizing spending on travel and experiences versus purchase of hard goods." The hotel chain expects earnings growth in 2026, with revenue driven by adding rooms to its portfolio and higher co-branded credit card fees. While U.S. business was slightly weaker in the fourth quarter due to the government shutdown, Capuano says the fundamentals remain strong.
That is one of several conclusions you're likely to draw after reading an article by Sheila Yasmin Marikar recently published in Air Mail. Marikar takes the reader into the world of small boutique hotels, the sort of establishment that attracts travelers looking for properties with an independent streak and a unique approach to doing business. The challenge here, though, is figuring out where that line exists, as some iconoclastic companies have acquired massive corporate parents over the years.
After the ongoing uncertainty of the past few years, prime residential markets are now going from strength to strength, with prices broadly outperforming earlier predictions. After Covid-19 sent buyers heading for the countryside with longings for space, seclusion, and privacy being key driving forces behind new property sales, the masses are now back in cosmopolitan hubs - and price points reflect that. In the first half of 2025, Savills reports that average global prime residential capital values grew 0.7 percent, while rents increased 2 percent, signaling that demand from affluent buyers and renters remains robust.
Construction of hotels has plunged in the Bay Area, a nosedive that was unleashed by stubborn problems for hotel financing and elevated construction costs, a new report from Atlas Hospitality Group shows. An estimated 15 hotels with an aggregate 1,610 rooms were under construction in the Bay Area during 2025, representing a sharp decline from the equivalent totals in 2024, according to the report from Atlas Hospitality. This news organization derived the totals from figures that Atlas Hospitality compiled for its report.
On a Tuesday earnings call, Marriott's outgoing finance chief, Leeny Oberg, said Marriott incurred a $23 million loss from terminating its contract with the luxury short-term rental company Sonder in November. A Tuesday earnings report said the $23 million in charges came from termination expenses and the write-down of Marriott's licensing agreement with Sonder. Oberg added that it was a one-time expense.
InterContinental Hotels Group, owner of Holiday Inn, Crowne Plaza, and Hotel Indigo, reported robust revenue and profit growth for 2025, driven by a record hotel rollout and strategic acquisitions. The group opened 443 new hotels over the past year - adding more than 65,000 rooms - and completed its acquisition of the European hotel brand Ruby. Financially, IHG posted total revenue of $5.19 billion (£3.8 billion), up 5% from 2024, while operating profits rose 15% to $1.2 billion (£880 million).
But for many hotels, visibility-and sometimes survival-comes at the expense of profits. That dynamic is now at the heart of Beijing's antitrust probe. Regulators allege Trip.com is abusing its market position, with analysts citing deflation across the sector as the government's main concern. Interviews with lodging operators, industry groups and travel consultants describe a system where constant price-cutting and opaque policies are eroding profitability, even as demand rebounds.