#imda-certification

#imda-certification

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

AI is creating significant disruption and competing definitions of what is 'human made' are confusing consumers. A universal definition is essential to build trust, clarification and confidence. Without standardization, consumers face confusion distinguishing between genuinely human-made products and those using AI, undermining the credibility of the entire certification movement.

After an extensive two-and-a-half-year investigation, the CMA published its findings in July 2025. The report was explicit: Amazon Web Services (AWS) and Microsoft together account for roughly 80% of the UK's cloud services market, a duopoly so deeply entrenched that the watchdog recommended both companies be designated with strategic market status.

A unified front against data fragmentation. As the industry's primary watchdog, MDA, which represents 56 companies including digital publishers, platforms, and agencies, is focused on delivering a single standard currency for Malaysian internet traffic. Nicholas Sagau, President of MDA and COO of REV Media Group, emphasized that these benchmarks are not just about numbers, but about the health of the marketplace.

The Microsoft Advertising Regional Partner Awards is a prestigious event that aims to recognise and reward outstanding, creative, effective, and passionate work by search advertising individuals, teams, agencies, channel partners and technology partners working with Microsoft Advertising in Europe.

I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses.

When I'm interviewing execs at AI-driven tech companies, which I do almost daily, I often feel like a parent forced to tell my child the Tooth Fairy isn't real. The CEO or founder will ask me, eyes hopeful, whether I've "seen anyone else doing anything like we're doing" - but I don't think they're ready to hear an honest response.