#inmobi
#inmobi

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromSocial Media Explorer

7 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

fromFortune

9 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

fromwww.theguardian.com

19 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

Television

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

Tech industry

fromwww.npr.org

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

Apple

from9to5Mac

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Deliverability

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

E-Commerce

fromwww.scientificamerican.com

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

more#chatgpt-shopping

#social-media

Intellectual property law

What the Meta and Google verdict means for social media design

Intellectual property law

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

fromwww.architectsjournal.co.uk

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

more#social-media

Renovation

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

Privacy technologies

Caller ID app Truecaller hits 500 million monthly users | TechCrunch

Truecaller has reached 500 million monthly active users, highlighting the growing need for spam and scam protection in communication.

Growth hacking

Online Community Development

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

Graphic design

fromBusiness Matters

6 days ago

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.

fromThe Globe and Mail

Cuentas, Inc. Launches World Mobile Media Group, a Next-Generation Decentralized Media Platform Integrating Content, Connectivity, and Creator Ownership

WMMG launches a decentralized media platform that empowers creators and enhances audience engagement through direct monetization and community involvement.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

Podcast

fromMarTech

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

fromMacRumors

Apple Lays Groundwork for Ads in Maps With iOS 26.5

"Maps may show local ads based on your approximate location, current search terms, or view of the map while you search."

Apple

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

fromwww.marketingdive.com

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

more#advertising

fromwww.socialmediatoday.com

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

fromThe Berkshire Eagle

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

fromTheWrap

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

Apple

fromCNET

1 week ago

Apple Confirms It's Bringing Ads to Maps as Part of New Apple Business Platform

Apple is launching advertising on its Maps platform as part of a new service called Apple Business, starting this summer in the US and Canada.

fromMarTech

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromThe Drum

6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

#instagram

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

more#instagram

fromSearch Engine Roundtable

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

fromAndroid Police

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

#publishing

Media industry

How Publishers are Balancing AI Fear with Opportunity

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

#meta-platforms

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

2 months ago

Marketing tech

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

2 months ago

Marketing tech

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromQuartz

#programmatic-advertising

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

more#programmatic-advertising

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

fromGamesBeat

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.

Marketing tech

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

fromwww.morningstar.com

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

#openai

fromTNW | Artificial-Intelligence

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

fromwww.businessinsider.com

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

fromTNW | Artificial-Intelligence

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

fromwww.businessinsider.com

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

fromMarTech

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

fromMarketing Dive

6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

1 week ago

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.

1 week ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

2 weeks ago

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.