Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.
In a video featuring co-founder and CEO Evan Spiegel, Snap describes 'Reals' as a place where 'real people share real moments. Really.' Spiegel emphasizes that 'People feel free to be their full selves and to keep it Real on Snapchat.'
Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
