Online marketing
fromEntrepreneur
10 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#media-budget-allocation
#media-budget-allocation
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#advertising #social-media #ai #digital-marketing #marketing #programmatic-advertising #meta #ai-in-marketing
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
#ad-tech
Marketing tech
fromDigiday
2 days agoAfter The Trade Desk's audit row, rivals rush to pitch features and transparency chops
Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing
fromDigiday
2 weeks agoMedia Buying Briefing: Is ad marketplace uncertainty the new normal?
Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.
Social media marketing
fromSocial Media Today
2 months agoThe analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)
Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
Marketing
fromForbes
1 month agoMarketers, Stop Donating Free Advertising To Your Competitors
Pepsi's 2026 Super Bowl ad featuring Coca-Cola's Polar Bear exemplifies a persistent challenger marketing mistake: building campaigns around competitors' distinctive assets, which strengthens rival brand memory instead of the advertiser's own.
#marketing-measurement
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
2 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromModern Retail
2 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromAdExchanger
2 weeks agoTo Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger
LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.
Marketing tech
fromDigiday
3 weeks agoMeta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.
fromThe Drum
2 months agoHow to maximize 2023 ad budgets: suitability, collaboration and a test & learn approach
In order to make the best use of 2023 budgets, brands need to find a balance between scale and suitability. And, in a digital world, where platforms are able to reach huge global audiences, scale is at the fingertips of every brand. But, back in May, a panel session on the Tech Lab Stage raised the question: how can businesses manage the seemingly mutually exclusive concepts of safety and scale?
Marketing
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