Marketing tech
fromForbes
20 hours agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#media-management
#media-management
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#social-media #content-strategy #advertising #meta #ai #audience-engagement #consumer-behavior #digital-marketing
#meta
Tech industry
fromwww.npr.org
1 day agoWhat's next for Meta in the wake of trial losses and layoffs?
Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
fromTheregister
17 hours agoNow even Netflix has its own video AI
VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
#social-media
Privacy technologies
fromFox News
1 week ago5 simple tech tips to take back control of your social media
Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.
Social media marketing
fromForbes
1 day ago5 Social Media-Based Side Hustles To Make Extra Income Online
Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Law
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 days ago2 Rough Social Media Rulings Could Actually Improve the Platforms | Muse by Clios
Recent jury verdicts against Meta and YouTube signal a shift in accountability for social media platforms regarding child safety and mental health.
Marketing tech
fromThe Berkshire Eagle
17 hours agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
#meta-platforms
Social media marketing
fromBenzinga
5 days agoIn-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)
Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Social media marketing
fromInc
3 weeks agoThis Overlooked Instagram Feature Might Be the Most Powerful Tool in Your Marketing Stack
Instagram's Close Friends feature functions as a powerful micro-CRM tool for building direct relationships with key stakeholders and engaged community members, driving genuine brand trust over broadcast messaging.
fromThe Drum
2 months agoNew to native advertising? 5 ways to adapt social media ads for native
In 2022, major social platforms like Facebook and YouTube saw their first-ever declines in ad revenue. Many advertisers are looking to diversify their customer acquisition channels and reduce their reliance on social media ads. One alternative channel they're exploring is native advertising on the open web. Using native ads, businesses reach massive audiences across premium publisher properties at competitive rates.
Online marketing
fromThe Drum
2 months agoThe formula for successful content: creative and performance must work together
Capturing your audience in the perfect moment with the perfect content to produce startling results is the ultimate goal of creative content marketing. But the real magic happens when creatives and performance marketers work closely together. When creative experts join forces with performance specialists, you are building a winning formula to achieve maximum impact for your campaign investment. So, the million-dollar question is: how do you create content that achieves your goals and cuts through the noise, across every touchpoint of the customer journey?
Marketing
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