#middle-east-ad-market

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Mobile UX
fromTECHBOOK
5 hours ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#social-media
Social media marketing
fromTechCrunch
18 hours ago

The anonymous social app that thinks it can work in Saudi Arabia | TechCrunch

Fizz is expanding globally, successfully launching in Saudi Arabia and aiming to become a generational social product beyond college campuses.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromTechCrunch
18 hours ago

The anonymous social app that thinks it can work in Saudi Arabia | TechCrunch

Fizz is expanding globally, successfully launching in Saudi Arabia and aiming to become a generational social product beyond college campuses.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Marketing
fromCity AM
9 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
#advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
18 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
18 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
E-Commerce
fromMerced Sun-Star
18 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
18 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
#connected-tv
Television
fromAol
21 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
20 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
21 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
20 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
fromwww.theguardian.com
11 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#uae-art
#promotions
Careers
fromSilicon Canals
18 hours ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
Careers
fromSilicon Canals
18 hours ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
Berlin food
fromwww.theguardian.com
1 day ago

Food prices spiked in March as Middle East conflict drove up energy costs, UN says

Food prices surged in March due to rising energy costs from the Middle East conflict, with projections of continued inflation into 2026.
fromThe Cipher Brief
1 day ago

Why a War in the Middle East Is Hitting Australians at the Petrol Pump

Australia's economic insulation is no longer guaranteed by geography, as geopolitical unrest in the Middle East can swiftly impact its economy through international energy markets.
World politics
Business intelligence
fromBusline News
1 day ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
World news
fromThe Washington Post
2 days ago

Migrant workers keep Dubai running but can't afford to flee Iranian strikes

Migrant workers in Dubai face increased risks amid regional conflict, highlighting their crucial role in the city's economy and the precariousness of their lives.
fromwww.businessinsider.com
2 days ago

Why Disney's parks business could boom this year despite the Iran war rocking the economy

Analysts predict that Disney's parks will remain money-printing machines, with attendance at Disneyland and Disney World expected to rebound after a slight dip last fiscal year.
Business
#lebanon
France politics
fromIrish Independent
2 days ago

'More crushing, wider and destructive actions' - Iran responds to Trump's television speech; oil prices surge anew

European foreign ministers condemn violence in Lebanon and call for ceasefire and humanitarian access.
France politics
fromIrish Independent
2 days ago

'More crushing, wider and destructive actions' - Iran responds to Trump's television speech; and oil prices surge anew

European foreign ministers condemn violence in Lebanon and call for ceasefire between Israel and Hezbollah.
France politics
fromIrish Independent
2 days ago

'More crushing, wider and destructive actions' - Iran responds to Trump's television speech; oil prices surge anew

European foreign ministers condemn violence in Lebanon and call for ceasefire and humanitarian access.
France politics
fromIrish Independent
2 days ago

'More crushing, wider and destructive actions' - Iran responds to Trump's television speech; and oil prices surge anew

European foreign ministers condemn violence in Lebanon and call for ceasefire between Israel and Hezbollah.
European startups
fromFortune
2 days ago

Asia's AI playbook gets a reality check as the Iran war sends energy prices higher and snarls supply chains | Fortune

The AI boom in Asia is driving economic growth, but rising energy prices due to conflict may challenge its sustainability.
London startup
fromBusiness Matters
3 days ago

Middle East conflict hits UK firms but business confidence holds firm

UK businesses are feeling the impact of the Middle East conflict, with rising energy costs and supply chain disruptions affecting operations.
fromwww.theguardian.com
5 days ago

Expat influencers sold Dubai to the world and were paid to look the other way. Now the dream is crumbling | Brigid Delaney

The lack of sympathy for Australian and British expats and influencers in Dubai has been curious, especially after their adopted home was bombed in the initial days of the war.
London politics
Renovation
fromwww.architectsjournal.co.uk
3 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
UK politics
fromwww.independent.co.uk
4 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
UK news
fromwww.independent.co.uk
4 days ago

Shop price inflation increases as storm clouds loom' amid Middle East crisis

Rising shop prices in March reflect increased costs linked to the Middle East conflict, despite easing food inflation and promotional discounts from retailers.
Marketing tech
fromForbes
22 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#eu-customs-reform
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
#iran
World news
fromFortune
1 day ago

Markets rally hard on Iran's promise to play nice at Hormuz as its leaders pocket billions from the disruption | Fortune

Iran is drafting a protocol with Oman to monitor ship transit in the Strait of Hormuz, aiming to ensure safe passage.
Marketing tech
fromDigiday
1 week ago

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.
World news
fromFortune
1 day ago

Markets rally hard on Iran's promise to play nice at Hormuz as its leaders pocket billions from the disruption | Fortune

Iran is drafting a protocol with Oman to monitor ship transit in the Strait of Hormuz, aiming to ensure safe passage.
Marketing tech
fromDigiday
1 week ago

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
#retail-sales
World news
fromFortune
2 days ago

Retail sales tick up 0.6% in February before Iran war, gas price spike | Fortune

Retail sales rose 0.6% in February, but rising gasoline prices due to the Iran conflict may negatively impact consumer sentiment and spending.
World news
fromFortune
2 days ago

Retail sales tick up 0.6% in February before Iran war, gas price spike | Fortune

Retail sales rose 0.6% in February, but rising gasoline prices due to the Iran conflict may negatively impact consumer sentiment and spending.
Alternative transportation
fromSustainable Bus
1 week ago

Why MENA region matters for public transport: UITP's Hashem Alhendawi highlights strategic, financial and mindset shifts - Sustainable Bus

The UITP Global Public Transport Summit 2026 in Dubai was canceled, but international dialogue in public transport will continue through ongoing collaboration and partnerships.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
World politics
fromwww.theguardian.com
5 days ago

Turkey, Pakistan, Saudi Arabia and Egypt talks were seed of a new order

The meeting of Egypt, Pakistan, Saudi Arabia, and Turkey aims to establish a ceasefire and curb Israeli and Iranian dominance after the war.
UK politics
fromwww.theguardian.com
5 days ago

BBC accused of making propaganda' films for Saudi sovereign wealth fund

The BBC faces criticism for producing content funded by Saudi Arabia's Public Investment Fund, raising concerns about its reputation and integrity.
#video-marketing
fromSfgate
18 hours ago
Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
18 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Media industry
fromTheWrap
2 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
#us-iran-relations
Marketing
fromDigiday
3 days ago

'Predictability has become a luxury': As the Iran war drags on, ad markets are starting to sweat

The U.S.-Iran tensions are escalating, leading to high oil prices and potential economic recession affecting advertising budgets.
World news
fromFortune
4 days ago

America's Arab allies privately urge America to finish the job in Iran, sources say | Fortune

Gulf allies urge continued U.S. military action against Iran to weaken its leadership and influence in the region.
Marketing
fromDigiday
3 days ago

'Predictability has become a luxury': As the Iran war drags on, ad markets are starting to sweat

The U.S.-Iran tensions are escalating, leading to high oil prices and potential economic recession affecting advertising budgets.
World news
fromFortune
4 days ago

America's Arab allies privately urge America to finish the job in Iran, sources say | Fortune

Gulf allies urge continued U.S. military action against Iran to weaken its leadership and influence in the region.
fromwww.aljazeera.com
1 week ago

How important are the Gulf economies to the world?

The ongoing conflict between the US and Israel against Iran is creating significant challenges for Gulf Arab nations, which are already feeling the economic strain from rising tensions and instability in the region.
World politics
#creator-economy
Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
3 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing tech
fromQuartz
2 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
fromInc
2 days ago

Could the Iran War Accelerate the Shift to FourDay Workweeks?

Some businesses and countries have tested the four-day model, with many reporting productivity actually increased as a result, while burnout and turnover rates plunged.
World news
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
#meta-platforms
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
5 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
5 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
fromFortune
2 weeks ago

The Middle East is one of the world's fastest growing luxury markets-and the war in Iran may cut its sales in half, analysts say | Fortune

"Clearly, we look close and every day on the situation. It has a direct impact on store opening and store performance because there's not many tourists or less tourists shopping." - Daniel Grieder, CEO of Hugo Boss.
World politics
London
fromwww.theguardian.com
4 weeks ago

Influencers sold the world a fantasy Dubai and now it's gone in a puff of missile smoke | Gaby Hinsliff

Wealthy expatriates in Dubai face geopolitical risks they ignored while pursuing wealth and lifestyle, discovering that money cannot insulate them from regional instability and conflict.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Online marketing
fromThedrum
6 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
Marketing tech
fromAdExchanger
2 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
#uae
World news
fromwww.aljazeera.com
4 days ago

Iran war wipes $120bn off Dubai, Abu Dhabi stock markets

UAE financial markets have lost around $120bn due to the US-Israel war on Iran, with significant declines in stock indexes.
World news
fromwww.aljazeera.com
4 days ago

Iran war wipes $120bn off Dubai, Abu Dhabi stock markets

UAE financial markets have lost around $120bn due to the US-Israel war on Iran, with significant declines in stock indexes.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
#marketing
fromAdExchanger
2 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
World news
fromwww.aljazeera.com
3 days ago

One month of war on Iran cost Arab countries up to $194bn: UNDP

Conflict in the Middle East is expected to significantly increase poverty rates and economic decline in affected countries.
#ad-tech
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromExchangewire
3 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Markets remain nervous as Iran threatens to attack US blue-chip companies - London Business News | Londonlovesbusiness.com

Warning to the invading American ruling establishment and its affiliated spy companies. You ignored our repeated warnings about the necessity of halting terrorist operations, and today, in terrorist attacks carried out by you and your Israeli allies, a number of Iranian citizens were martyred.
World news
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromDigiday
4 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
fromThe Atlantic
3 weeks ago

Dubai's Army of Influencers Gets Back in Line

Your boy is currently in the middle of World War III right now," the day trader Mike Babayan, who posts under the handle "Nitrotrades," said into his camera on February 28, a clip that garnered 1.1 million views on Instagram Reels. It was a departure from his usual fare of filming fancy sports cars and stock-trading strategies. Now "I am seeing a lot of people who are just, like, packing up and leaving altogether.
Social media marketing
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromThedrum
6 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Fashion & style
fromThe Business of Fashion
2 months ago

Knowledge Report | Building Brand Resonance With Gulf Consumers

GCC fashion and beauty markets are rapidly growing due to strategic government investment, rising consumer sophistication, digital engagement, and strong luxury market expansion.
Marketing
fromDigiday
3 weeks ago

Middle East conflict casts shadow of global ad outlook

Madison and Wall raised 2026 U.S. ad spending forecast to 8.1%, but Middle East conflict creates uncertainty that will eventually impact growth, particularly in the second half of the year.
World news
fromMashable ME
1 month ago

Advertiser Permit now mandatory for Influencers and social media creators in UAE? Here's what you need to know

From February 1, 2026, all individuals and organisations advertising online in the UAE must hold an Advertiser Permit, meet content standards, and face fines for violations.
fromSemafor
2 months ago

Influencers flock to Dubai for 1 Billion Followers Summit

Even more influencers than usual are flocking to Dubai this weekend for the 1 Billion Followers Summit that will take over the city's financial district, the Museum of the Future, and government hub Emirates Towers. Touted as the world's largest gathering for content creators, the three-day event kicked off Friday with 30,000 attendees expected - including YouTuber MrBeast, Republican figurehead Lara Trump, and Dubai resident and former soccer star Rio Ferdinand.
World news
Marketing
fromThe Business of Fashion
1 month ago

Creating Meaningful Connections With the Gulf Consumer

GCC consumers expect meaningful engagement, exceptional service, and culturally resonant community connections from brands, not just products.
Marketing
fromokmagazine.com
1 month ago

The Dubai Fashion Brand That Kept Showing Up and the Creator Strategy Behind It

Yamammi built a dense creator-driven UGC campaign to make Dubai-born Azari omnipresent by prioritizing aesthetic fit, relevance, and scalable native content over celebrity endorsements.
fromThe Jerusalem Post | JPost.com
2 months ago

Rainmaker: AI marketing agency adapts to global & Mideast | The Jerusalem Post

This article examines the rise of AI-led marketing systems through the lens of Rainmaker, an AI marketing agency built to help B2B organizations navigate regional complexity, international competition and measurable growth. Rainmaker is an AI marketing agency that helps B2B organizations make measurable marketing decisions using applied artificial intelligence. It analyzes search demand, audience behavior and performance data to identify where growth exists and how it can be captured efficiently.
Marketing tech
fromThe Business of Fashion
1 month ago

Elevating Brand Experiences Through Digital Touchpoints in the GCC

Digital and AR-enabled touchpoints, especially via platforms like Snapchat, enhance brand engagement and influence retail sales across the GCC.
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