#multigenerational-audiences

[ follow ]
Relationships
fromSilicon Canals
10 hours ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
fromFast Company
18 hours ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Digital life
fromBuzzFeed
1 day ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
#gen-z
fromForbes
2 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
3 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

fromFortune
4 days ago
Parenting

Two-thirds of parents say their adult Gen Z kids still rely on them financially for support-even though it's putting them under strain | Fortune

fromFortune
3 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Careers
fromForbes
1 day ago

The Gen-Z Retention Problem Is Really A Leadership Design Problem

Gen-Z turnover is driven by cultural mismatches, not generational flaws, highlighting the need for organizations to adapt their environments.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Startup companies
fromFast Company
5 days ago

What Gen Z can teach us about commanding respect in the workplace

Gen Z founders leverage unique insights from limited workplace experience to foster ownership and impact among their team members.
Parenting
fromFortune
4 days ago

Two-thirds of parents say their adult Gen Z kids still rely on them financially for support-even though it's putting them under strain | Fortune

Many Gen Zers rely on parental financial support, causing strain on both generations' finances amid a challenging job market and high living costs.
Digital life
fromFortune
3 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
fromTasting Table
13 hours ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Education
fromPR Daily
1 day ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Mental health
fromPsychology Today
1 day ago

Teen Romance and Breakups in the Digital Age

Teenage romantic breakups are significantly impacted by social media, texting, and AI, leading to new challenges and consequences.
Retirement
fromFortune
9 hours ago

Gen Z are already more bullish than millennials about early retirement-and many think they can quit work for good with just $500,000 | Fortune

Gen Z and millennials are planning for retirement with ambitious savings goals, but many may face challenges in achieving them.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromThe Atlantic
15 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Social media marketing
fromWCVB
17 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
fromPsychology Today
1 day ago

What Are Young People's Most Important Life Goals?

Life History Theory emphasizes the tradeoffs individuals make in allocating energy to survival, growth, and reproduction, highlighting the competitive nature of energy acquisition.
Psychology
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
East Bay food
fromBon Appetit
1 day ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
Music production
fromLos Angeles Times
1 day ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Cryptocurrency
fromFortune
2 days ago

Gen Z millionaires are rushing into crypto-and they blame the risky bet on FOMO. Fear of missing out | Fortune

Wealthy Gen Z and Millennials are increasingly investing in cryptocurrency, driven by FOMO, despite significant volatility and risks.
#tiktok
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Right-wing politics
fromThe Atlantic
4 days ago

The Gen Z Christian Revival That Wasn't

A young group of Catholics meets weekly at St. Joseph's Church, showing a growing interest in faith among young professionals despite broader trends of religious decline.
Parenting
fromIndependent
4 days ago

My 10-year-old son watched porn at a friend's house - but I have no idea how to talk to him about it

Reactions to a child's discovery of pornography can influence their willingness to communicate openly.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Relationships
fromScary Mommy
1 day ago

The Millennial Baby Names That Already Feel Old (Looking At You, Jessica)

Names perceived as old are simply those held by the oldest living generations, indicating a cyclical trend in naming.
Media industry
fromFortune
13 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#advertising
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Careers
fromSilicon Canals
4 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Television
fromBustle
2 days ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromMashable
4 days ago

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Fashion & style
fromHer Campus
5 days ago

Consumerism, Conformity, & The Death Of Originality

Social media marketing influences consumer behavior, leading to conformity and potential loss of individuality in personal style.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromMashable
4 days ago

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
Higher education
fromAxios
3 days ago

More students in these majors are switching due to AI: poll

AI significantly influences college students' major choices and job market perceptions.
Mental health
fromPsychology Today
4 days ago

Teen Anxiety and the Dangers of Doomscrolling

Stress and anxiety hinder teens' future planning, while social media can provide temporary relief but may also lead to doomscrolling and distraction.
Marketing
fromCity AM
21 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Relationships
fromWIRED
1 day ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
Marketing tech
fromDigiday
2 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Social media marketing
fromZDNET
1 day ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Television
fromwww.businessinsider.com
3 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Media industry
fromTheWrap
3 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Psychology
fromSilicon Canals
5 days ago

The friends you made between 19 and 24 know a version of you that your current partner, your therapist, and your coworkers will never meet. And the grief isn't about losing those friends. It's about losing access to the person you were with them. - Silicon Canals

Friendships formed between ages 19 and 24 serve as an identity archive, reflecting a version of oneself that no longer exists.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#creator-economy
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromwww.businessinsider.com
3 days ago

A Place for Mom's new CMO has a plan for the millennial caregiving boom

Millennials are becoming the new sandwich generation, prompting caregiving brands to adapt marketing strategies to reach them effectively.
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Marketing tech
fromAdExchanger
5 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Marketing
fromMoneywise
2 days ago

One influencer made $350,000 promoting cruises to Gen Z - how a younger crowd is transforming the cruise industry

Cruise lines are reinventing marketing strategies to attract younger travelers by partnering with social media influencers.
Digital life
fromwww.businessinsider.com
5 days ago

AI anxiety is driving Gen Z to CDs, DVDs, and Nintendo DS games I went to see what old tech costs now

Younger generations are increasingly embracing analog technology, reflecting a desire for human connection over digital experiences.
Mental health
fromMail Online
3 weeks ago

The exact age Gen Z consider you 'old', revealed - are you past it?

Gen Z perceives old age beginning at 62, significantly younger than Boomers who believe it starts at 67, reflecting generational differences in aging perceptions.
Marketing
fromwww.businessinsider.com
5 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Careers
fromBusiness Matters
3 weeks ago

How generational differences can fuel growth

Multi-generational workplaces offer opportunities to leverage diverse perspectives for better business outcomes rather than problems requiring solutions.
Psychology
fromThred Website
3 weeks ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Business
fromFast Company
1 month ago

4 ways to bridge generational gaps at work

Workplace generational conflict stems from lack of organizational clarity, not age differences; alignment on fundamentals enables collaboration across generations.
fromNifty50Plus
1 month ago

Seeking advice online? New survey reveals how generations differ in the sources used - Nifty50Plus

Overall, 68% of U.S. adults say they seek advice online, compared with 32% who do not. That means the internet has become a mainstream source of guidance on everything from health and finances to careers and daily living. Yet beneath that broad adoption lies a clear age divide.
Online learning
#marketing
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Digital life
fromThe Independent
2 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Psychology
fromPsychology Today
1 month ago

Why Can't the Generations Be Friends?

Generational stereotypes lack scientific basis and oversimplify diverse individuals into negative labels, yet people can relate across age groups as individuals rather than archetypes.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
#generational-differences
fromBuzzFeed
1 month ago
Mental health

Boomers Have Plenty Of Opinions About Gen Z, But They All Seem To Agree On This One Point

fromBuzzFeed
1 month ago
Mental health

Boomers Have Plenty Of Opinions About Gen Z, But They All Seem To Agree On This One Point

Marketing
fromEMARKETER
3 weeks ago

AI ads win over millennials, but Gen Z still isn't convinced

Gen Z views AI-generated ads nearly twice as negatively as millennials, with 39% expressing negative sentiment compared to 20% among millennials.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
Relationships
fromSilicon Canals
2 months ago

8 things boomers swore they'd never become that they've slowly turned into anyway-and their kids see it even if they don't - Silicon Canals

A generation that once embraced change has become resistant to technology and critical of younger generations while repeating the same behaviors they condemned.
fromBuzzFeed
2 months ago

This Wild Encounter Between A Boomer And A Millennial Has Gone Viral, And People Have LOTS To Say

A woman got in line behind him, who looked to be about 70. You know, sometimes when you meet someone, you just get a sense that they're kind of an asshole? Yeah, she was one of those types. She pushed her cart up behind him, made a few comments that we all ignored about 'not having enough open registers' and 'we'll be here all day at this rate.'
Digital life
Digital life
fromBuzzFeed
1 month ago

Older Adults Are Sharing The Unique Experiences From The Past That Have Gen Z'ers Dumfounded

Older adults commonly experienced home gardens and meals, operator-connected phone calls, unrestrained car seating (rumble seats/truck beds), and informal store-credit systems.
Marketing
fromVogue
2 months ago

Generational Breakdown: Gen Alpha

Gen Alpha greatly influences family purchasing decisions and will reshape brand strategies through social-platform-driven preferences and substantial future spending power.
[ Load more ]