Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
I knew I was inching toward simultaneously caring for my young kids and aging parents. Suddenly, I was squarely in the sandwich generation. I now had to deal with the terrifying reality that my parents did not have a plan for how to spend their retirement years - especially where they plan to live.
Multigenerational living isn't just a trend, it's become a heartfelt solution for so many families trying to care for the people they love most. Today's buyers are thinking beyond themselves. They're thinking about their aging parents who deserve dignity and stability, and about their children, wondering how they will ever be able to afford a home in the Bay Area or surrounding areas.
Living with family as an adult is often framed as a "failure to launch," but navigating grief at home with my mom and younger sister helped me rethink growth. Living at home in my 20s wasn't easy at first, but after my dad died, living together became a lifeline that transformed my understanding of what adulthood truly means.