Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.
Scaled Wise's North American brand presence through its biggest-ever TV campaign, reaching over 80% of adults in key US markets and over 60% in target Canadian regions, while delivering double-digit lifts in brand awareness and measurable growth in new customers and transactions.
I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses.
As AI-generated answers increasingly influence buying decisions and brand discovery, teams face new operational questions: Where is the brand being referenced? Where is it missing? How does that representation shift over time? For agencies, the challenge expands to making AI visibility measurable and repeatable across multiple accounts and reporting cycles. "Agencies and start-ups aren't looking for another dashboard, they're looking for confidence,"
My journey as a bootstrapped founder has been pretty unique, and I love to share my insights and lessons learned with others who may be traveling along a similar path. But there's another dimension, too. I want to be embedded in the communities that I think Jotform should reach. If you know me, and my product feels familiar, you're more likely to think of us the next time you need an online form builder.
One of the first places users notice gaps in visibility is Instagram Stories. The platform tells you who viewed a story, but it does not tell you who wanted to look without being noticed. That absence shapes behaviour. People avoid checking stories to prevent awkward signals, misunderstandings, or emotional reactions. How Instagram obscures story viewing and follower context Tools like the insta story viewer by FollowSpy exist
In order to 'modernise' what we have seen is the TV industry has taken its content, stuck it on a server, and, well, that's it. There's no masking the obvious - It looks like it wishes it didn't have to change. What else could they have done? Have any large TV companies embraced the world outside their own nation? Have any got stuck into interactive formats? Embraced shorter content? New types of ads or funding?
Employees opening ChatGPT across the UK won't find promotions sitting beneath answers, nudging their purchases and reframing advice. Details like this matter, because clarity matters, and confusion breeds bad decisions. Right now, advertising inside ChatGPT is being tested in the United States on free and low cost tiers. UK rollout has not been announced, but you can guarantee mistakes will happen as history has shown us time and time again. Complacency would be the wrong response.
Big ideas do not always arrive with attention or applause. Often, they are shaped quietly through experience, discipline, and persistence. That is how Thirukumaran Sivasubramaniam approaches his career. As Co-Founder and COO of Fintex Inc. in Toronto, he is known for turning complex ideas into working systems. His leadership style is practical, steady, and grounded in lived experience. It is a style shaped long before his professional career began.
Influencer marketing has become one of the most effective ways for brands to reach new audiences, build trust, and drive sales. But for new brands, getting started can feel overwhelming. How do you find influencers? How much should you pay? And how do you know if it's working? This guide breaks down influencer marketing step by step, so even brands with no prior experience can launch their first campaign with confidence.
As we settle into 2026, London's economic landscape suggests a definitive answer. The city is witnessing a profound transformation in how services are consumed, driven by a population that has become increasingly comfortable with a digital-first existence. From financial management to high-end entertainment, the demand for seamless, instant, and secure online services has reached unprecedented levels, reshaping the commercial priorities of businesses across Greater London.
The Next Web (TNW) is making a bold move: its flagship conference is relocating to London, placing TNW's main annual event at the centre of one of the world's most powerful technology and investment ecosystems. The move marks a significant moment for TNW and signals a broader evolution of the brand's global events strategy. A new concept: TNW Gathering Alongside the move to London, TNW is introducing a new global event concept: TNW Gathering.
Pinterest's UK marketing manager Lizzie Sibley, Airbnb's EMEA marketing manager Holly Clarke and Thane Ryland, global lead social analytics and insights at Microsoft have been added to the speaker line-up for Online Influence West, taking place in Bristol this Friday, 16th October. They will join Paul McCrudden, head of content Europe for Twitter, Guy parker, chief executive of the Advertising Standards Association, Jeremy Waite, head of digital strategy at Salesforce and Keith Lewis, Zurich UK social media lead.
