#nil-and-player-retention

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E-Commerce
fromDigiday
5 hours ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
#artificial-intelligence
Artificial intelligence
fromDigiday
5 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Artificial intelligence
fromDigiday
5 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
US news
fromwww.npr.org
1 day ago

More teens are getting hooked on gambling. Parents say it often goes undetected

Gambling addiction among boys is rising, with 36% of U.S. boys aged 11 to 17 having gambled in the past year.
#nba
fromHot Hot Hoops - Miami HEAT NBA Blog
4 days ago
National Basketball Association

Prediction Markets are changing how we talk about the NBA, and the Heat are right in the middle of it

Prediction markets are changing how fans engage with NBA teams by quantifying expectations and outcomes in real time.
Video games
fromKotaku
2 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Marketing tech
fromSocial Media Explorer
1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
#nhl
Marketing
fromCity AM
2 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromPsychology Today
2 days ago

March Madness and the Rise of Gen Z Sports Gambling

The growth in sports betting is spurred by Gen Z and Millennials, who increasingly engage in high-risk sports betting, stock trading, and cryptocurrency speculation on mobile devices.
Poker
Games
fromwww.theguardian.com
4 days ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
English Premier League
fromESPN.com
3 days ago

Premier League without set-piece goals: What would the table look like?

The Premier League has experienced a significant decrease in goals from open play, with a 20% drop this season compared to previous years.
#roblox
Business
from24/7 Wall St.
4 days ago

Roblox Is at Its Cheapest Valuation Since 2021. BTIG Makes the Case for Staying Long

BTIG maintains a Buy rating on Roblox Corp. despite lowering its price target, viewing the current valuation as a potential entry point for investors.
Business
from24/7 Wall St.
4 days ago

Roblox Is at Its Cheapest Valuation Since 2021. BTIG Makes the Case for Staying Long

BTIG maintains a Buy rating on Roblox Corp. despite lowering its price target, viewing the current valuation as a potential entry point for investors.
Startup companies
fromTechCrunch
4 days ago

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.
Media industry
fromAndroid Police
5 days ago

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Growth hacking
fromEntrepreneur
6 days ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
Chicago Cubs
fromBleacher Nation
1 week ago

How Important is the 'Eye Test' When Online Sports Betting? - Bleacher Nation

The eye test in sports betting provides valuable insights that data may overlook, but bettors must be cautious of personal biases.
fromwww.bbc.com
1 week ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Video games
fromGamesBeat
5 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromVG247
4 days ago

The Petit Planet beta is coming back with new updates, but you still need to hope for an invite

Petit Planet is the studio's take on Animal Crossing, though with a few interesting ideas of its own. The game's most recent test took place all the way back in November, but its next big test isn't far off.
Games
Marketing
fromThe Drum
1 week ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Careers
fromBusiness Matters
2 weeks ago

Michael Griffin: From Player to Gaming CEO

Michael Griffin's journey in the gaming industry began from humble beginnings, emphasizing the importance of hands-on experience and understanding the customer.
Video games
fromKotaku
5 days ago

Marathon Cracks Down On Cool Exploits To Make Things Fair

Bungie has removed the slide-canceling exploit in Marathon to maintain balanced gameplay and has updated the Outpost loot area.
Marketing tech
fromDigiday
4 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
#nintendo
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Online marketing
fromEntrepreneur
2 weeks ago

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.
Video games
fromKotaku
4 days ago

Stormgate Adding Offline Mode After Server Provider Ditches It For AI

Stormgate will lose online multiplayer access due to server provider acquisition, prompting a shift to develop an offline mode.
Marketing
fromInc
1 week ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
#rec-room
Games
fromFast Company
5 days ago

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.
Games
fromFast Company
5 days ago

Rec Room is shutting down, despite the popular game reaching over 150 million users. Here's why

Rec Room is shutting down in June due to unsustainable profitability despite having over 150 million players since its launch in 2016.
Poker
fromBusiness Matters
3 weeks ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
#live-service-games
Video games
fromKotaku
1 week ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
Video games
fromThe Verge
3 weeks ago

Live-service games are a mess

Live-service games represent a new entertainment model focused on continuous content delivery, with Fortnite as the dominant success story, while most competitors have failed despite industry-wide pursuit of similar profitability.
Video games
fromWGB
1 month ago

Highguard Is Shutting Down Just 46 Days After Launching

A free-to-play live-service shooter is shutting down 46 days after launch due to inability to maintain a sustainable player base despite strong initial numbers.
Video games
fromKotaku
1 week ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
Video games
fromThe Verge
3 weeks ago

Live-service games are a mess

Live-service games represent a new entertainment model focused on continuous content delivery, with Fortnite as the dominant success story, while most competitors have failed despite industry-wide pursuit of similar profitability.
Video games
fromWGB
1 month ago

Highguard Is Shutting Down Just 46 Days After Launching

A free-to-play live-service shooter is shutting down 46 days after launch due to inability to maintain a sustainable player base despite strong initial numbers.
#openai
fromwww.businessinsider.com
5 days ago
Marketing tech

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.
Marketing tech
fromDigital Trends
1 week ago

You may start seeing ads in ChatGPT but brands aren't sure they work

OpenAI's initial advertising efforts in ChatGPT are struggling to demonstrate clear effectiveness for brands.
Marketing tech
fromDigital Trends
1 week ago

You may start seeing ads in ChatGPT but brands aren't sure they work

OpenAI's initial advertising efforts in ChatGPT are struggling to demonstrate clear effectiveness for brands.
#personalization
Marketing tech
fromEMARKETER
6 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromEMARKETER
6 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
#in-game-advertising
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
fromFast Company
1 month ago

How insight gamified AI

When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the 'jump-in-with-both-feet' crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn't know where to start.
Artificial intelligence
Video games
fromKotaku
1 week ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Growth hacking
fromFast Company
1 month ago

Is AI driving away your best customers? 3 fixes for bridging gaps with growth audiences

Companies must treat underserved growth audiences as lead users to drive innovation and create solutions addressing real systemic problems rather than performative gestures.
Marketing
fromBusiness Matters
1 month ago

Casino Marketing Strategies That Actually Work

Online casinos require integrated, data-driven marketing strategies combining acquisition, retention, branding, and analytics to achieve sustainable growth in competitive markets.
fromKotaku
2 weeks ago

Game Devs React To Valve's Boast Of How Few Profit On Steam

Steam's chart was designed to communicate that more games than ever are seeing revenue of over $100,000 per year. This, were it so clear cut, would be splendid news. According to the chart, in 2020 just 3,000 games "earned" $100k, but by 2025 that number had reached 5,863. Let's call it 6,000 for ease. That means twice as many games are hitting this figure compared to five years ago.
Video games
UK news
fromBusiness Matters
1 month ago

Gamblizard's perspective on how the UK gambling regulations will affect player loyalty programs.

UK gambling regulators have tightened rules making loyalty programmes subject to stricter compliance, transparency, and consumer protection requirements.
Marketing tech
fromTechCrunch
3 weeks ago

AI-powered apps can make money, but struggle with long-term retention, new data shows | TechCrunch

AI integration in apps does not guarantee profitability; AI-powered apps experience 30% faster subscriber churn than non-AI apps at the median.
Video games
fromKotaku
3 weeks ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Venture
fromBusiness Matters
1 month ago

Navigating the Dynamic Landscape of Slot Sites: Opportunities and Challenges

UK online slot sites evolved rapidly via technology, transparency, analytics, and mobile integration, demanding regulatory attention and independent reviews to build consumer trust.
Video games
fromWIRED
3 weeks ago

Gamers' Worst Nightmares About AI Are Coming True

Xbox faces internal challenges amid industry-wide pressures from AI adoption, memory shortages, and rising hardware costs, though the console is not shutting down.
Science
fromPsychology Today
2 months ago

What Can Gaming Do for Our Intelligence?

Effective intelligence — attention, working memory, decision-making, and learning speed — is trainable through experience and interventions such as gaming, leveraging neuroplasticity.
fromLondon Business News | Londonlovesbusiness.com
2 months ago

UK tech startups target iGaming data analytics as operators invest in player insights - London Business News | Londonlovesbusiness.com

London produces companies that are comfortable operating inside regulated markets. You build here knowing that capital comes with scrutiny, buyers expect evidence and compliance is not something you deal with after the fact. Those conditions are now steering a growing number of UK startups towards iGaming analytics as operators invest more heavily in player insight, risk control and documented decision-making.
London startup
UX design
fromMedium
2 months ago

How can you ensure paying customers don't worsen the new user experience?

Design must balance new-user usability with paying customers' customized needs while prioritizing measurable, tangible outcomes over short-term feature accommodations.
Video games
fromThe Verge
3 weeks ago

Meta exec hopes VR teens will stick around

The VR gaming industry faces its roughest period in decades, with Meta cutting over 1,000 jobs and shutting down studios, while revenue growth relies heavily on free-to-play titles popular with young players.
#gaming-marketing
Video games
fromKotaku
3 weeks ago

Marathon's Player Count Vs. Slay The Spire 2: Who Cares?

Steam concurrent player counts are not reliable indicators of a game's success or failure, according to developers of major multiplayer shooters.
fromhttps://www.arogyayogaschool.com/blog
2 months ago

Why Short Play Sessions Beat Long Grinds In Modern Game Design

Games did not suddenly become "worse." Games adapted. Attention got tired, schedules got tighter, and competition for free time turned brutal. A ten-minute gap now has to fight against messages, videos, and endless feeds. In that environment, long-form sessions still exist, but short sessions often win because they respect reality instead of demanding a perfect evening. That shift is visible everywhere, from mobile puzzlers to competitive titles and even casino-style experiences where a quick crore win feeling is part of the appeal.
Online marketing
fromBusiness Matters
1 month ago

Understanding Casino Bonuses: A Business-Minded Approach to Online Gaming

Casino bonuses often appear valuable but wagering requirements, game contributions, and restrictions frequently reduce their real-world worth for UK players.
Video games
fromVG247
1 month ago

Marathon launch player numbers are about half those of the Server Slam, at least on PC

Marathon launched with 88,337 concurrent Steam players, significantly below its pre-launch Server Slam peak of 143,621, contrasting unfavorably with competitor Arc Raiders' stronger launch performance.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Games
fromwww.theguardian.com
2 months ago

What's behind the phenomenon of gamer brain'

Gamer brain drives compulsive pursuit of pointless in-game achievements and stubborn mastery, distinct from normal motivation and potentially tied to personal obstinacy.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing
fromThedrum
2 months ago

Mr. Green - Return on Ad Spend

Harvest Digital delivers integrated, performance-focused digital marketing that increases revenue and ROAS by prioritizing channel expertise, customer retention, and relevance.
fromAndroid Police
1 month ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
Video games
fromKotaku
1 month ago

Games Are Losing The Attention War With Gambling And OnlyFans

Video games face stagnation as mobile user-generated content, online gambling, and platforms like TikTok, OnlyFans, and Roblox drive overall entertainment growth.
#splitgate
#highguard
Video games
fromwww.gamespot.com
2 months ago

Arc Raiders Now Features "Aggression-Based Matchmaking," Dev Confirms

Arc Raiders now uses aggression-based matchmaking that groups players by PvP or PvE tendencies in addition to skill and party size.
Video games
fromKotaku
2 months ago

What If More Gaming CEOs Just Logged Off?

Pre-release Pokémon card prices have surged, with Mega Gengar ex listed for $1,300 and Mewtwo ex selling for $900 on reseller sites.
Video games
fromThe Verge
2 months ago

The most popular games are getting harder and harder to usurp

Fortnite, Roblox, Call of Duty, Minecraft, and GTA V dominated PS5 and Xbox in 2024–2025 due to longevity, multiplatform reach, multiplayer, updates, and user-generated content.
Video games
fromThe Verge
2 months ago

Gaming's most fun sales data is full of old and obscure games

A number of retail game copies, including many retro titles, sold only a single physical unit in given periods, tracked via retailer point-of-sale data.
Video games
fromBusiness Matters
2 months ago

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.
fromScienceDaily
2 months ago

Researchers found a tipping point for video gaming and health

Spending more than 10 hours a week playing video games may begin to affect young people's eating habits, sleep quality, and body weight, according to new research led by Curtin University and published in Nutrition. The study surveyed 317 students from five universities across Australia. Participants had a median age of 20 years, placing the focus squarely on young adults during a key stage of habit formation.
Video games
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