E-Commerce
fromDigiday
5 hours agoDigiday+ Research: Retailers take a more complex approach to loyalty
Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
Petit Planet is the studio's take on Animal Crossing, though with a few interesting ideas of its own. The game's most recent test took place all the way back in November, but its next big test isn't far off.
When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the 'jump-in-with-both-feet' crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn't know where to start.
Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Steam's chart was designed to communicate that more games than ever are seeing revenue of over $100,000 per year. This, were it so clear cut, would be splendid news. According to the chart, in 2020 just 3,000 games "earned" $100k, but by 2025 that number had reached 5,863. Let's call it 6,000 for ease. That means twice as many games are hitting this figure compared to five years ago.
London produces companies that are comfortable operating inside regulated markets. You build here knowing that capital comes with scrutiny, buyers expect evidence and compliance is not something you deal with after the fact. Those conditions are now steering a growing number of UK startups towards iGaming analytics as operators invest more heavily in player insight, risk control and documented decision-making.
Games did not suddenly become "worse." Games adapted. Attention got tired, schedules got tighter, and competition for free time turned brutal. A ten-minute gap now has to fight against messages, videos, and endless feeds. In that environment, long-form sessions still exist, but short sessions often win because they respect reality instead of demanding a perfect evening. That shift is visible everywhere, from mobile puzzlers to competitive titles and even casino-style experiences where a quick crore win feeling is part of the appeal.
During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Spending more than 10 hours a week playing video games may begin to affect young people's eating habits, sleep quality, and body weight, according to new research led by Curtin University and published in Nutrition. The study surveyed 317 students from five universities across Australia. Participants had a median age of 20 years, placing the focus squarely on young adults during a key stage of habit formation.