#observer-ratings
#observer-ratings

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

E-Commerce

fromPractical Ecommerce

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

#artificial-intelligence

For most workplace tasks, AI is good enough to pass but not good enough to impress, MIT finds | Fortune

AI technology is improving but still struggles to meet quality standards in many workplace tasks.

fromTNW | Artificial-Intelligence

The credibility economy. Why AI will redefine how value is measured

Growing unease about AI reflects deeper issues in recognizing value and expertise amidst expanding capabilities.

fromFinancial Planning

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

For most workplace tasks, AI is good enough to pass but not good enough to impress, MIT finds | Fortune

AI technology is improving but still struggles to meet quality standards in many workplace tasks.

fromTNW | Artificial-Intelligence

The credibility economy. Why AI will redefine how value is measured

Growing unease about AI reflects deeper issues in recognizing value and expertise amidst expanding capabilities.

fromFinancial Planning

more#artificial-intelligence

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

fromEntrepreneur

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Typography

fromNielsen Norman Group

The 3 C's of Informational Microcopy

Well-written informational microcopy must be clear, concise, and characterful to help users navigate interfaces effectively.

Data science

Context matters... A lot

Large language models excel at tasks but struggle with context, leading to potentially misleading answers despite their capabilities.

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

fromArchitectural Digest

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

UX design

Startup companies

fromTechCrunch

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.

How to Get the Most Out of Claude Code

The /insights command analyzes the history of your commands in the last 30 days and generates a detailed HTML report with key findings and insights.

Python

DevOps

fromTechzine Global

Observability warehouses, the next structural evolution for telemetry

Observability is essential for real-time insights in cloud systems, helping to reduce downtime and improve performance.

Software development

fromSeangoedecke

Intellectual property law

Working on products people hate

Working on unpopular products reveals the limited control individual engineers have over product reception.

#social-media

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

fromPhys

Intellectual property law

Marketing

Enhancing customer satisfaction through personal profiles of social media customer service agents

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

fromPhys

fromHarvard Business Review

Marketing

Enhancing customer satisfaction through personal profiles of social media customer service agents

more#social-media

Growth hacking

3 Ways to Supercharge Your Company's Sales Organization

Executives pressure sales organizations to increase activity metrics in uncertain markets, expecting results despite challenging growth conditions.

Healthcare

fromPsychology Today

When Doctors Are Rated Like Uber Drivers

Healthcare should not be reduced to a rating system that overlooks the complexities of medical practice and the challenges faced by physicians.

#ai-search-engines

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

more#ai-search-engines

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromTearsheet

What a bank-client relationship looks like when banks control the data behind the UX - Tearsheet

Grasshopper's Model Context Protocol enables secure AI integration with banking data while maintaining client control and data security.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

fromRAIN News

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

UX design

Rethinking design awards in an AI world

AI's integration into design necessitates a reevaluation of award judging criteria to acknowledge human creativity alongside automation.

DevOps

fromInfoQ

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.

Business intelligence

fromAbove the Law

Integrating Technology With Customer Service: Preserving The Human Element - Above the Law

Balancing automation with human connection is essential for exceptional client experiences in legal help desks.

Podcast

fromMarTech

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

This single ChatGPT prompt can do hours of market research in minutes-here's how

AI can significantly streamline market research processes, making it faster and more efficient with tools like ChatGPT's Deep Research feature.

fromTNW | Opinion

The largest AI survey ever reveals what humans actually want

People desire AI to enhance their lives, with many expressing a wish for AI to help them regain control over their lives.

fromFairbanks Daily News-Miner

GenOptima Publishes First Industry-Wide AI Citation Rate Benchmark Report for Q1 2026

The AI Citation Rate Benchmark measures how often AI search engines cite brands in generative responses.

Roam Research

fromFast Company

This single ChatGPT prompt can do hours of market research in minutes-here's how

AI can significantly streamline market research processes, making it faster and more efficient with tools like ChatGPT's Deep Research feature.

fromTNW | Opinion

The largest AI survey ever reveals what humans actually want

People desire AI to enhance their lives, with many expressing a wish for AI to help them regain control over their lives.

fromFairbanks Daily News-Miner

GenOptima Publishes First Industry-Wide AI Citation Rate Benchmark Report for Q1 2026

The AI Citation Rate Benchmark measures how often AI search engines cite brands in generative responses.

more#ai

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

fromHubspot

1 month ago

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

fromInfoWorld

Building enterprise voice AI agents: A UX approach

Voice AI in enterprises needs to prioritize human interaction over technical improvements for effective collaboration.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

fromSitePoint Forums | Web Development & Design Community

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

more#email-marketing

What matters most for user engagement: performance or UI?

Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.

UX design

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

fromInc

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.

Marketing

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromThedrum

6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

fromPractical Ecommerce

Framework for Quality AI Content Marketing

AI-generated marketing content is effective when it attracts organic traffic from search engines and platforms like Google Discover.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Media industry

fromRAIN News

4 weeks ago

Nielsen modernizes, launching "mSurvey" for digital data collection

Nielsen launches mSurvey, a digital diary system replacing paper diaries for measuring radio listening habits while expanding to podcasts, satellite radio, and digital music streams.

fromInc

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Google Testing Reply To Reviews With Al

Google is testing an AI feature for business owners to reply to reviews in the Google Business Profile dashboard.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

more#agentic-commerce

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Google Search What People Are Saying With Popular & Latest Comments

Google Search's 'What people are saying' box now displays popular and latest comments from Reddit threads, likely through Google's Reddit data licensing agreement.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

#programmatic-advertising

fromMarTech

3 weeks ago

Why emotion data is changing how ads get tested | MarTech

Emotion data technologies measure authentic physiological responses to creative, revealing true emotional reactions that traditional surveys fail to capture.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

more#programmatic-advertising

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

fromSocial Media Examiner

3 weeks ago

Improving Customer Experience: How to Increase Revenue and Profitability : Social Media Examiner

Customer retention is a revenue multiplier that exponentially increases lifetime value more effectively than acquisition-focused strategies alone.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.

Stop Treating AEO As A Separate Discipline From SEO

AEO is a rebranded form of SEO; existing strategies remain effective for visibility in AI-driven search engines.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Google Search Console Performance Report Impressions Spiking For Some Filters?

Google Search Console may have a bug causing inaccurate impression spikes, particularly with the merchant listings filter.

Bing Tests AI-Based Recommendations In Shopping Tab

Bing is testing AI-based recommendations in the Shopping Tab, featuring AI-citations.

How To Optimize Campaigns For AI Answer Engines: 15 Key Components

AI-powered answer engines are changing SEO strategies, requiring brands to structure information for definitive answers rather than just ranking.

UX design

How can you ensure paying customers don't worsen the new user experience?

Balance B2B design between new-user usability and paying customers' customized requirements by prioritizing tangible outcomes and negotiating business incentives.

fromHubspot

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is transforming brand discovery, with measurable impacts on conversion rates and the emergence of answer engine optimization (AEO).

#marketing-measurement

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

more#marketing-measurement

Marketers Want Better ROI Proof, But Lack The Tools

fromModern Retail

3 weeks ago

Customer reviews become a key battleground as AI revolutionizes product discovery

Brands are strategically increasing customer reviews to improve visibility in AI-powered search engines like ChatGPT and Perplexity, which use reviews as key ranking factors.

fromThe Drum