Google Ads is fantastic, but it does not have a dynamic ValueTrack parameter for campaign names (like it does for {adgroupid} or {keyword}). Because Google Ads can't dynamically inject the correct campaign name, HubSpot's tracking is forced to hardcode the utm_campaign name and the hsa_cam (Campaign ID) into your tracking template at the campaign level.
53% of respondents claimed that managing PPC campaigns is 'harder' than it was 2 years ago. A mere 16% thought that it was 'easier' than it was 2 years ago, and 31% said it was 'about the same.' Of those in the minority who thought it was easier, their rationale was: Improved automated bidding - noted by 45% of 'easier' respondents, The use of AI/LLMs - noted by 39% of 'easier' respondents, Improved automated targeting - noted by 38% of 'easier' respondents.
Experiments are a great feature of the Ads platform. For example, you can run a bid strategy experiment wherein the "control" bids toward a cost-per-lead target (CPL) and the "treatment" toward return-on-ad-sales (ROAS). The ability to run Performance Max experiments is new and very helpful. There are three types. Advertisers can test a control setting against: Another campaign type (Shopping, Search, or Display),
Campaign Mix Experiments allows you to select existing campaigns and assign them to different experiment arms (up to 5 total). This approach offers flexibility in testing various scenarios, including: Account structure testing: Evaluate which campaign combinations are ideal for your business objectives. Campaign consolidation: Test the impact of consolidating multiple campaigns into a single campaign.
