#pretty-little-thing

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Marketing
fromFortune
16 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#social-media
fromwww.theguardian.com
4 days ago
Digital life

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromwww.theguardian.com
4 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Startup companies
fromwww.businessinsider.com
16 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromwww.theguardian.com
14 hours ago

V&A Dundee celebrates the history of the catwalk, from discreet salons to today's extravaganzas

In 1971, Manolo Blahnik created shoes for the designer Ossie Clark's catwalk show in London. Relatively new to shoemaking, the Spanish designer forgot to put steel pins in the heels of the shoes, which meant that models wobbled, unbalanced, down the catwalk.
Fashion & style
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
London food
fromwww.theguardian.com
1 day ago

Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test

A TikTok trend emerged where locals review upmarket cafes in north London, highlighting gentrification and community reactions.
UK news
fromwww.bbc.com
2 days ago

Children sell knives like clothes online, MP says

Children are increasingly buying and selling knives online, prompting government action to combat knife crime and exploitation.
#eu-customs-reform
EU data protection
fromThe Local Germany
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
NYC music
fromwww.theguardian.com
2 days ago

I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

Zara Larsson's career is rapidly ascending, marked by chart-topping hits and a vibrant new album that redefines her pop persona.
fromWWD
3 days ago

Adidas' Newest Originals Flagship Centers Around NYC's Creative Community

The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring.
Graphic design
NYC startup
fromHoodline
4 days ago

Glossier Cuts About Half Of Its New York Staff

Glossier has cut approximately half of its New York workforce, impacting corporate roles and retail jobs as part of a strategic reset.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
UK politics
fromwww.independent.co.uk
5 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
Relationships
fromBustle
5 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
fromInsideHook
6 days ago

Can Aston Martin Win Younger Drivers With the "Aggressive" Valhalla?

Aston Martin has produced a unique breed of grown-up supercars that demanded its own lane amongst the competition. Rolls-Royce focuses on luxury, Lamborghini on aggression, and Bugatti on speed, but Aston Martin blends style and civilized ferocity.
Cars
Fashion & style
fromFast Company
2 days ago

What John Galliano going to Zara tells us about fashion-and everything else

Fashion is a leading indicator of economic shifts, exemplified by John Galliano's partnership with Zara, signaling a new era in value creation.
#mac-cosmetics
London startup
fromwww.independent.co.uk
2 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Marketing tech
fromFast Company
1 week ago

Poshmark finally redesigned its clunky app

Poshmark's app redesign focuses on user experience, aiming to attract younger consumers in a rapidly growing resale market.
London food
fromLondon On The Inside
6 days ago

"You Want it to Look Sexier," Said Marco, and We Have Never Felt More Scene

The Six salon in Mayfair offers an indulgent beauty experience across six floors with a focus on luxury and expert services.
Fashion & style
fromTime Out London
3 days ago

Trendy London clothing brand Peachy Den has now got a second shop in the city

Peachy Den has opened a new flagship store in Soho, London, catering to fans of its exclusive, high-quality womenswear designs.
#gen-z
fromForbes
3 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
4 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Marketing
fromForbes
3 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
4 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
E-Commerce
fromwww.theguardian.com
3 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
Environment
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

Clothing industry warned of higher costs as Labour targets fast fashion - London Business News | Londonlovesbusiness.com

UK fashion brands face rising waste-disposal costs as Europe implements stringent textile regulations requiring producers to pay fees based on material recyclability, with similar UK measures likely forthcoming.
Paris food
fromWWD
2 weeks ago

From the Archive: Fashion's Online Shopping Reality

In 1996, retail leaders debated whether internet shopping would replace physical stores; today, e-commerce has clearly emerged as the dominant force in retail.
fromBustle
3 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Fashion & style
fromBustle
2 days ago

Exclusive: Justine Lupe's Hack For Elevating Sneakers Is The Easiest Thing You'll Learn Today

Justine Lupe prioritizes comfort in her style, often opting for practical footwear even at glamorous events.
#influencer-marketing
E-Commerce
fromwww.businessinsider.com
5 days ago

My Old Navy pricing experiment: How I became a part-time trader of socks, leggings, and T-shirts

Dynamic pricing at retailers like Old Navy creates fluctuating costs, turning consumers into day traders of everyday goods.
fromBusiness Matters
3 weeks ago

From Small Online Store to Seven-Figure Brand: The Rise of Millie & Jones

We didn't just want to sell beds. We wanted to create a brand that families genuinely trust, somewhere parents feel confident buying from. That philosophy has been central to the company's rapid growth.
London startup
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
#spring-fashion
Fashion & style
fromwww.theguardian.com
4 days ago

Jess Cartner-Morley on fashion: spring has sprung, so put away your coat and banish the black tights

Spring dressing requires a shift away from winter staples like black tights to embrace lighter, more versatile options.
Fashion & style
fromTravel + Leisure
5 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
Fashion & style
fromwww.theguardian.com
4 days ago

Jess Cartner-Morley on fashion: spring has sprung, so put away your coat and banish the black tights

Spring dressing requires a shift away from winter staples like black tights to embrace lighter, more versatile options.
Fashion & style
fromTravel + Leisure
5 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Miscellaneous
fromRetail Dive
1 month ago

How Coach cocreated a campaign with Gen Z communities around the world

Coach's spring 2026 'Explore Your Story' campaign co-creates with Gen Z communities globally, featuring brand ambassadors and miniature readable book charms based on classic literature titles.
Marketing
fromThedrum
2 weeks ago

Developing a data-led approach to digital marketing for ChloBo

ChloBo used data-driven CRM analysis and audience segmentation to achieve 89% increase in annual DTC sales and 216% ROAS improvement through targeted digital marketing activation.
#fashion
Fashion & style
fromBustle
6 days ago

The Slogan Tee Is Back, According To Bella Hadid & Lili Reinhart

Graphic tops are making a comeback, showcasing bold statements and personal expression in fashion.
Fashion & style
fromBustle
6 days ago

The Slogan Tee Is Back, According To Bella Hadid & Lili Reinhart

Graphic tops are making a comeback, showcasing bold statements and personal expression in fashion.
Growth hacking
fromBusiness Matters
1 month ago

From Side Hustle to Micro-Business: How Gen Z Women Are Monetising Niche Marketplaces in 2026

Gen Z women are transforming side hustles into structured micro-businesses using niche platforms, applying founder mindsets with strategic planning around audience, margins, and brand positioning.
#social-media-content-creation
fromAol
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromUSA TODAY
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromAol
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromUSA TODAY
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

Fashion & style
fromInsideHook
6 days ago

What Do Celebrities and Tastemakers Have in Common? A Love for These Loafers.

Harry Styles and Jacob Elordi popularize the Eel Loafer, a unique ruched leather slip-on from The Row, reflecting a trend in menswear footwear.
Fashion & style
fromArchitectural Digest
6 days ago

Amy Astley's Secrets to Shopping Vintage Housewares Online

Amy Astley curated vintage home finds for Vogue's Vintage Market, focusing on timeless pieces that reflect personal style and elevate various spaces.
fromArchitectural Digest
6 days ago

Emma Chamberlain Brings Her Cool-Girl Aesthetic to West Elm

There's a certain playfulness that I want to bring to the home category, just like fashion. Nothing in the line is overly precious. I try not to take it all too seriously.
Fashion & style
fromBusiness Matters
4 weeks ago

John Lewis to sell via ChatGPT and TikTok in youth push

The retailer has launched a multimillion-pound strategy centred on what it calls "AI-powered shopping", enabling its products to appear in recommendations generated by chatbots such as ChatGPT and Google Gemini. The move forms part of a wider digital expansion designed to place the brand directly within the new tools consumers increasingly use to search for products and inspiration.
E-Commerce
#journalism-funding
fromLondon Business News | Londonlovesbusiness.com
3 weeks ago

Zara owner reveals a jump in sales and profits - London Business News | Londonlovesbusiness.com

Pre-tax profits rose by 5.8%, totalling €8 billion (£6.9 billion), with Zara alone contributing €5.6 billion (£4.8 billion). All of Inditex's brands, including Massimo Dutti, Bershka, and Stradivarius, experienced growth, particularly during the spring and summer collections.
Fashion & style
Fashion & style
fromwww.theguardian.com
3 weeks ago

Jess Cartner Morley on fashion: rugby shirts are key to athleisure's preppy new makeover

Athleisure has evolved from tight, graphic leggings to looser, team-sport-inspired pieces like rugby shirts and windbreakers that blend athletic and casual wear.
fromInc
1 month ago

Depop Might Be the Last Resale App Not Drowning in AIGenerated Junk Images. Is That Why Gen-Z Loves It?

For eBay, acquiring Depop makes a good measure of intuitive sense. Generally, resale is trending upward: Based on ThredUp's 2025 Resale Report, the secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7 times faster than the overall global apparel market. Millennials, Gen-Z, and Gen-Alpha shoppers are some of the strongest drivers of that trend, with 39% of younger generation shoppers having made a secondhand apparel purchase on a social commerce platform in the 12 months before the study was published.
E-Commerce
fromEMARKETER
2 months ago

Millennial TikTok users are the platform's most active shoppers

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
fromCX Dive
2 months ago

How rising retail brands use influencers to combat digital overload

NEW YORK - Jewelry maker Mejuri in 2024 was presented with the type of marketing moment that even loads of media spending can't always replicate. Watching her now-fiance play at that year's AFC Championship game, Taylor Swift appeared sporting an heirloom signet ring from the brand, propelling the product to overnight fame as the pop star and beau Travis Kelce were photographed in a close embrace on the field.
Marketing
fromTechRepublic
3 months ago

UK Small Businesses Hit TikTok Shop Jackpot - TechRepublic

Over 200,000 UK small businesses now generate revenue through TikTok Shop-representing a doubling since this time last year. This surge culminated in Black Friday 2025 becoming TikTok Shop's highest-grossing day ever in UK history, with entrepreneurs selling 27 items every single second. The platform now hosts over 6,000 live shopping events daily across the UK, creating real-time revenue opportunities. Notable retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury's are now selling their wares on the site's e-commerce service.
E-Commerce
E-Commerce
fromwww.independent.co.uk
2 months ago

Claire's too slow to compete with Temu and TikTok Shop, experts say

Online platforms like Temu and TikTok Shop are squeezing high street retailers, contributing to administrations such as Claire's and TOFS and pressuring other retail giants.
Fashion & style
fromBusiness Matters
1 month ago

Topshop returns to the high street in John Lewis stores

Topshop returns to physical retail with concessions in 32 John Lewis stores, aiming to attract younger shoppers and revive its cultural relevance.
fromTime Out London
1 month ago

Topshop has returned to 7 London stores - full list of locations

Looking back at 'em through rose-tinted glasses, the 2010s seemed like they were a much better time. London hosted the Olympics, Sherlock was on the telly, and everyone was wearing Joni jeans and tea dresses from Topshop. Could things be returning to the simpler days when all you had to worry about was how tight your skinny jeans were and how to get the perfect side parting? Maybe, because Topshop is making a comeback to British high streets.
Fashion & style
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
Fashion & style
fromBusiness Matters
2 months ago

Fashion for Everyone: Where Parents and Teens Can Actually Agree on What to Wear

Collaboration and understanding motivations behind clothing choices enable parents and teenagers to find practical, stylish compromises that respect identity and budget.
Fashion & style
fromBustle
1 month ago

Millie Bobby Brown Wore A Bra, Micro Mini, & Controversial Shoe In 1 'Fit

Millie Bobby Brown modeled a citrine tenniscore athleisure set from Florence by Mills, pairing a bralette, mini skirt, zip hoodie, pointed-toe heels, and leg warmers.
fromlondonlovesbusiness.com
2 months ago

How to include unconventional shoes into your everyday wardrobe - London Business News

Choosing a particular model does not necessarily mean focusing on excessive colour, but rather knowing how to identify the lines and volumes that communicate a precise aesthetic vision that breaks with convention. This process requires a certain awareness of materials and proportions, as a shoe with a strong design has the ability to transform even the simplest outfit into a sophisticated and modern style statement.
Fashion & style
#budget-fashion
fromBustle
2 months ago
Fashion & style

55 Super Cute Outfits That Look & Feel Expensive - But They're So Cheap On Amazon

fromBustle
2 months ago
Fashion & style

55 Super Cute Outfits That Look & Feel Expensive - But They're So Cheap On Amazon

fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
fromThe Drum
2 months ago

'Fresh Goods' Instagram handbag campaign targets younger demographic

"This is a great opportunity to reach new audiences by harnessing the power of Instagram to help fashion-forward women tell their stories through this inspirational platform. Our audience is one of career women, whose networking is mobile and on-the-move. It's important for them to keep up with the brands that inspire their ambition for life and this campaign firmly places Radley as a leader in this category."
Fashion & style
Fashion & style
fromBustle
2 months ago

Millie Bobby Brown Just Announced Her Next Career Move & No One Saw This Coming

Millie Bobby Brown launched Mills by Millie Bobby Brown, a junior fashion line at Walmart, expanding her Florence by Mills portfolio aimed at young women.
Fashion & style
fromThe Business of Fashion
2 months ago

Who What Wear UK Appoints Jane McFarland Editor in Chief

Jane McFarland appointed editor-in-chief of Who What Wear UK to lead fashion and beauty, expanding brand activations, social commerce, luxury coverage, and digital issues.
Fashion & style
fromThe Business of Fashion
1 month ago

Why Fashion Needs to Stop Sleeping on YouTube

Long-form, authentic YouTube content can build community, drive sales, and become a competitive marketing advantage for fashion brands willing to invest in original video.
Fashion & style
fromSlate Magazine
2 months ago

There's Something Unusual Happening in Thrift Stores These Days

Secondhand fashion's rapid commodification and influencer-driven 'haul' culture can replicate fast-fashion harms by increasing consumption, production, and associated environmental impacts.
Fashion & style
fromFortune
1 month ago

Victoria's Secret CEO says Gen Z didn't grow up with 2000s body image baggage-and they're embracing the glamorous fashion show again | Fortune

Victoria's Secret revived its glittering runway to appeal to Gen Z through inclusive casting, celebration of glamour, and a retail transformation led by CEO Super.
fromwww.theguardian.com
1 month ago

The best women's lingerie: 22 favourites for every mood and budget

Starting as an Instagram account focused on body confidence, Lemonade Dolls is one of my favourite lingerie brands because of its inclusive sizing, quality fabrics and designs that prioritise you. This pink bralette is a brand signature, with a flattering plunge neckline, and made with recycled nylon and stretch lace that feels light against the skin. It's available in both standard and fuller-bust fits, with the latter (D-DD to FF-G) subtly adjusted to offer more support without ruining the style,
Fashion & style
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