Online Community Development
fromEntrepreneur
1 day agoHow We Sold Out Our Live Event in Just 60 Days
The future of entrepreneurship lies in creating meaningful in-person experiences rather than relying solely on virtual events.
April's lineup at the Brooklyn Museum includes programs around 'Seydou Keïta: A Tactile Lens,' designed for accessibility and interactivity, featuring stroller tours for caregivers and infants.
Successful events hinge on detailed planning, including site maps, barricade layouts, and medical staging areas. These elements are critical for safety and operational success.
Being watched in public is perhaps a uniquely female experience. Sadly many women can relate to being leered at from car windows or catcalled from scaffolding, with video content being the latest, depressing escalation of this kind of behaviour.
With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.
We decided this could be an opportunity to design something specifically for those theatergoers, and maybe many others who may have been reluctant to attend on their own. This is not 'singles night.' If a meaningful connection happens, that's a bonus. But at the end of the day, it's really about being comfortable going solo to a show and enjoying it with people who have that same experience.
When power runs low, anxiety sets in. Psychologists often refer to this as battery anxiety, a stress response linked to the fear of losing access to information, contacts, or work tools. Attendees become less focused in sessions, check their devices more frequently, and start scanning the venue for somewhere to recharge.
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
As the media landscape evolves, content creators are increasingly prioritizing audience ownership over algorithmic reach. Platforms driven by engagement algorithms - automated systems that determine what content users see based on factors such as past behavior, interests, interactions, and overall engagement - often dictate who actually receives a creator's posts. Since these algorithms constantly change and favor content that drives clicks, likes, and shares, it can be difficult for creators to maintain consistent, reliable relationships with their followers. This has fueled demand for tools that allow creators to communicate directly with fans and monetize engagement on their own terms.
There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
This year, I'm making my own celebrations and reaching my peak social potential by hosting at least one dinner party a month, going all out each time. First on my lineup is a Ham Party - I was just gifted a 12-pound hock, so I'm using it as an excuse to gather friends on a Sunday. The invitation I made features a tiny watercolor ham with a bow, the dress code is pink, and I'm serving French 75s and homemade sides.
One of the first places users notice gaps in visibility is Instagram Stories. The platform tells you who viewed a story, but it does not tell you who wanted to look without being noticed. That absence shapes behaviour. People avoid checking stories to prevent awkward signals, misunderstandings, or emotional reactions. How Instagram obscures story viewing and follower context Tools like the insta story viewer by FollowSpy exist
Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
"We found that in China, three out of four Gen Z said 'I'm not disconnected and actually if I was disconnected, I might as well have disappeared'. That's how important and real digital life is. This struck us is quite a profound insight, because our digital connection has basically been asynchronous, for the entirety of human existence so far. Suddenly we're hitting this point, which is now synchronous, so it's happening at the same speed as real life,"
So another word about tickets. They did finally announce single-game tickets were going on sale, but only for games though June. It's not enough to keep season plans limited to those requiring fans to buy more tickets than they can use, feeding the secondary markets which the Mets also get a cut of, but "make-your-own-plan" fans like me who've reliably occupied seats for decades,
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.
The fact is, though, those hacks, in the truest sense, really don't exist. The quality of your content is the be-all and end-all of Instagram post performance. But there are a handful of things you can do to give your content a helpful little boost. Posting at a good time for the platform can help, as can keeping up a consistent posting cadence.