The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
Our reviews are really in-depth, which I think plays super well to [large language models]. A quick test by Modern Retail found that ChatGPT lists Fireclay Tile as the best DTC tile company in California, based on reviews. Now, to better pop up in AI search results, brands are placing a bigger emphasis on getting more customers to leave reviews.
Beginning on June 22, 2026, we will discontinue the use of Nielsen's Designated Market Area (DMA) for automotive model ads. Comscore Markets, which we introduced in August 2025, will serve as the replacement solution. After this date, campaigns still using Nielsen's DMA for automotive model ads targeting will be paused and require an update to Comscore Markets to resume delivery.
A quick ask around my Whatsapp groups tells me why it's appealing to the millennial female. "It's the source of all knowledge and free of influencers," says one friend. "I use it because it's real people, and ChatGPT is soulless and makes me sad," says another. "I like how old school the platform is - it feels quite separate from adverts, image saturation, influencing," says a third.
Surveys suggest customers want to use AI for shopping and to see AI tools from retailers. In a CI&T survey conducted in 2025, 58% of 1,040 U.S. consumers said retailers should use AI to improve the shopping experience, and almost 75% said they were already using AI tools at least occasionally in their path to purchase. In a separate survey from Gartner last March, 56% of millennials said they would be willing to let AI handle or assist with some of their shopping tasks.
Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.
Google says the update improved quality. It aimed to reduce the presence of clickbait and low-value content while surfacing more in-depth, original, and timely material from sites with demonstrated expertise. Some published reports speculated that the update devalued AI-generated content, yet Google's concern is probably not artificial intelligence per se. Rather, it is scaled, thin, or risky AI-generated content that degrades trust.
Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives: Achieve a minimum of 10:1 ROAS "Grow revenue as much as possible" from a year-on-year perspective
At a time when digital channels increasingly define commercial success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and drive revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone ecommerce sites, but the simple act of listing product ranges isn't enough to guarantee results. To succeed, businesses must approach their marketplace presence strategically, optimising every element of their listings for discovery, relevance and conversion.
After spending a large part of 2025 with its back to the wall, Target is intent on turning things around. The retail giant is heading into 2026 led by a new CEO who has ambitious plans, driven by a sharp focus on three areas: style and design, elevated customer experience, and better use of technology to improve speed and efficiency through the business.