Online marketing
fromEntrepreneur
6 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey.