#real-time-advertising
#real-time-advertising

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

EU data protection

2 years ago

Commerce | AdExchanger

Regulators are increasingly focused on data privacy as it is viewed as a 'kitchen table' issue by constituents.

Privacy professionals

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

more#data-privacy

fromSocial Media Explorer

13 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

#connected-tv

fromAol

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Television

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromEntrepreneur

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Deliverability

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Apple

from9to5Mac

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Social media marketing

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

E-Commerce

fromPractical Ecommerce

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

#ai-search-engines

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

more#ai-search-engines

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

fromwww.marketingdive.com

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Marketing tech

Go Figure: 3 big marketing numbers from March

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

Privacy technologies

fromMakeUseOf

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

Deliverability

fromHubspot

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

Podcast

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Social media marketing

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Media industry

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

The Stack: Ads, Accountability, and AI

Growing scrutiny over platform responsibility and advertising integrity is reshaping the future of AI and digital advertising.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

EU data protection

The Stack: Ads, Accountability, and AI

Growing scrutiny over platform responsibility and advertising integrity is reshaping the future of AI and digital advertising.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

fromAbove the Law

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.

fromSearch Engine Roundtable

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

Marketing tech

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

#programmatic-advertising

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

more#marketing

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

more#programmatic-advertising

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

Artificial intelligence

fromFast Company

Advertising made the internet accessible. Will it do the same for AI?

Introducing advertising into generative AI risks redirecting system incentives toward engagement and data harvesting, potentially undermining user value and trust.

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

Privacy professionals

fromThe Drum

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

more#agentic-commerce

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

fromSearch Engine Roundtable

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

How a precise timing structure drives material differences in marketing efficiency

Data-driven flighting of ad campaigns optimizes spend timing and marginal ROI, preventing over-investment and improving returns—sometimes by up to 81%.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.

3 weeks ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.

3 weeks ago

The Missed Opportunity In Performance TV: Long-Term Brand-Building | AdExchanger

TV's shift to digital enables precise short-term performance measurement, but overemphasis on immediate results undermines its strength as a brand-building channel requiring balanced long-term strategy.

Will The Trade Desk Right-Size Its Margins? | AdExchanger

The Trade Desk's complex, opaque fee structure—including bid-shading and OpenPath fees—reduces advertiser performance and should be simplified with lower, more transparent pricing to remain competitive.

Feeding A DSP With Shopper Data | AdExchanger

And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.

Marketing tech

From Avoiding Bad Ads To Demanding ROI | AdExchanger

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.

Marketing tech

fromEMARKETER