#real-time-customer-behavior
#real-time-customer-behavior

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

Digital life

fromwww.marketingdive.com

16 hours ago

Press 1 to Accept the Future

The only choice left regarding technology is whether to embrace it or be left behind.

#advertising

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

Marketing tech

A Positive Outlook for Advertising in the New World

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

19 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

Television

fromAol

20 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

19 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

Amazon's $200 Billion AI Spending Spree Is Lighting the Fuse for Explosive Growth

Amazon's $200 billion capital expenditure plan is a strategic investment fueling AWS growth and positioning the company for future expansion.

Online Community Development

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Human connection is an urgent business investment in the AI era

Digital convenience has led to increased loneliness and anxiety, highlighting the need for human connection in both personal and professional realms.

UX design

fromMedium

4 hours ago

Do less with AI

Trying to do too much hinders productivity and leads to unfinished projects and feelings of inadequacy.

fromTearsheet

What a bank-client relationship looks like when banks control the data behind the UX - Tearsheet

Grasshopper's Model Context Protocol enables secure AI integration with banking data while maintaining client control and data security.

Psychology

19 hours ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.

fromeLearning Industry

AI Strategy Roadmap: A Step-By-Step Plan From Pilot To Scale

A clear AI strategy roadmap is essential for transforming pilot projects into scalable, impactful enterprise-wide initiatives.

Startup companies

My Ideal Second Business

Every entrepreneur should own two businesses to diversify risk and enhance profitability.

Social media marketing

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

Deliverability

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Online learning

fromeLearning Industry

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.

DevOps

fromInfoQ

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.

Data science

1 week ago

Data built modern marketing, but AI is rewriting the rules | MarTech

Data has evolved from being seen as a liability to a core asset for businesses, driving marketing strategies and decision-making.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

E-Commerce

Marketing to Humans and Machines

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

E-Commerce

Marketing to Humans and Machines

more#agentic-commerce

fromFortune

23 minutes ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

fromMerced Sun-Star

17 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.

fromInc

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.

#ai

18 hours ago

AI Didn't Extend Intelligence, It Changed Its Direction

AI changes the direction of intelligence rather than making it faster, leading to a loss of personal engagement in knowledge creation.

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

18 hours ago

AI Didn't Extend Intelligence, It Changed Its Direction

AI changes the direction of intelligence rather than making it faster, leading to a loss of personal engagement in knowledge creation.

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

fromArchitectural Digest

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

UX design

#artificial-intelligence

Forget the Hype. Here's How AI Is Actually Changing Business Operations

AI is transforming business operations from task automation to strategic decision intelligence.

Artificial intelligence

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks human authenticity and understanding.

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.

fromFinancial Planning

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

Forget the Hype. Here's How AI Is Actually Changing Business Operations

AI is transforming business operations from task automation to strategic decision intelligence.

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks human authenticity and understanding.

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.

fromFinancial Planning

more#artificial-intelligence

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

Social media marketing

fromInc

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.

21 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Austin

2 weeks ago

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.

fromRAIN News

20 hours ago

OpenAI acquires TBPN; recognizes its audience & expert team

OpenAI has acquired TBPN, enhancing its editorial and audience engagement capabilities in tech, business, and culture.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromInfoWorld

Building enterprise voice AI agents: A UX approach

Voice AI in enterprises needs to prioritize human interaction over technical improvements for effective collaboration.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

more#marketing

fromAbove the Law

Integrating Technology With Customer Service: Preserving The Human Element - Above the Law

Balancing automation with human connection is essential for exceptional client experiences in legal help desks.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromTheWrap

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

more#chatgpt-shopping

fromExchangewire

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.

fromThe Berkshire Eagle

18 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

AI has come for Domino's pizza tracker, and we're not mad about it

The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.

Marketing tech

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.

fromGeeky Gadgets

fromHarvard Business Review

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

Marketing

5 Psychology-Backed Principles for More Effective Personalization

Marketing tech

Why context matters more than data in personalization | MarTech

fromEMARKETER

fromHarvard Business Review

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

Marketing

5 Psychology-Backed Principles for More Effective Personalization

Marketing tech

Why context matters more than data in personalization | MarTech

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.

UX design

4 weeks ago

Your AI Product Is Ignoring Customers Who Control Trillions

Inclusive research built into product cycles prevents accidentally excluding customers; accessibility must be primary work, not a phase-two addition.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

fromPhocuswire

in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.

fromSocial Media Examiner

Improving Customer Experience: How to Increase Revenue and Profitability : Social Media Examiner

Customer retention is a revenue multiplier that exponentially increases lifetime value more effectively than acquisition-focused strategies alone.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

4 weeks ago

How brands are measuring value across the entire customer journey

Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.

A Website Alone Isn't Enough For Today's Digital Shoppers

Modern digital commerce success requires seamless omnichannel experiences, mobile optimization, and strategic retargeting rather than relying solely on website presence.

fromTechRepublic

Hyper-personalization in retail: architecture and IT implementation

Hyper-personalization requires unified customer data platforms, real-time event processing, and AI-powered decision engines to deliver dynamic, individualized experiences across retail channels.

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

How To Drive E-Commerce Engagement And Conversions: Agency Insights

E-commerce brands must convert traffic into repeat customers through strategic engagement, personalization, and optimized user experiences rather than relying solely on driving traffic volume.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Marketing

5 ways brands can bag more customers with retail media

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Marketing

5 ways brands can bag more customers with retail media

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

more#retail-media

fromSearch Engine Roundtable

Bing Tests AI-Based Recommendations In Shopping Tab

Bing is testing AI-based recommendations in the Shopping Tab, featuring AI-citations.

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.

How to build context-aware customer experiences | MarTech

Seamless customer experiences require real-time data activation and cross-team collaboration, not just new software platforms or complete customer profiles.

fromwww.independent.co.uk

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.

Marketing

fromBusiness Matters

Why Leading Omnichannel Brands Move To Unified Suites To Solve Data Gaps

Omnichannel brands lose critical customer insights when data remains fragmented across disconnected platforms, requiring unified systems to enable consistent personalization and informed decision-making.

How To Take Advantage Of Technology In CPG Marketing

Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift.

E-Commerce

How To Evolve Omnichannel Marketing Strategies: 19 Expert Tips

Omnichannel marketing prioritizes cohesive, emotionally consistent cross-channel experiences that carry context, intent and trust across customer interactions.

fromeuronews

A new era of AI shopping: How brands are chosen by algorithms

AI-driven shopping shifts selection power to algorithms, requiring retailers to deliver hyper-personalised experiences while balancing digital automation with human support.

The Cookieless Future: Why Loyalty Programs Are A Smart Antidote For Marketers

Brands must replace third-party cookie tracking with loyalty programs to collect first-party data and sustain personalization, retargeting, and customer recognition in a cookieless future.