#reddit-advertising-growth
#reddit-advertising-growth

2 Rough Social Media Rulings Could Actually Improve the Platforms | Muse by Clios

Recent jury verdicts against Meta and YouTube signal a shift in accountability for social media platforms regarding child safety and mental health.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Digital life

fromwww.theguardian.com

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

more#social-media

#meta

4 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

fromEngadget

Meta will "substantially reduce" describing Instagram teen accounts as PG-13

Meta will reduce its use of PG-13 ratings for Teen Accounts on Instagram following a cease-and-desist letter from the Motion Picture Association.

Instagram and Facebook are about to be filled with affiliate content

Meta is integrating shopping links into Instagram and Facebook posts, enhancing affiliate marketing for creators and changing user experience.

fromuk.pcmag.com

Marketing tech

Your Threads Feed Will Show Ads Soon, May Start Next Week

4 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

fromEngadget

Meta will "substantially reduce" describing Instagram teen accounts as PG-13

Meta will reduce its use of PG-13 ratings for Teen Accounts on Instagram following a cease-and-desist letter from the Motion Picture Association.

Instagram and Facebook are about to be filled with affiliate content

Meta is integrating shopping links into Instagram and Facebook posts, enhancing affiliate marketing for creators and changing user experience.

fromuk.pcmag.com

Marketing tech

Your Threads Feed Will Show Ads Soon, May Start Next Week

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.

Online Community Development

fromEntrepreneur

19 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

15 hours ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.

Artificial intelligence

5 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

fromFortune

23 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.

fromwww.businessinsider.com

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

Startup companies

23 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

more#connected-tv

fromwww.theguardian.com

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

Psychology

fromPsychology Today

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

#reddit

Social media marketing

Reddit is moving on from r/all

Social media marketing

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

Business

Reddit's Ads Biz Is Up, But Its Stock Is Way Down | AdExchanger

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

Reddit is moving on from r/all

Reddit is deprecating r/all to enhance Home feed personalization and simplify the platform.

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

Business

Reddit's Ads Biz Is Up, But Its Stock Is Way Down | AdExchanger

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

fromSfgate

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

Digital life

fromFast Company

The web can still be wonderful, and Flipboard's Surf proves it

Surf is a new discovery engine that curates content from various platforms, offering a refreshing way to engage with the internet.

Startup companies

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.

fromSocial Media Explorer

1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

fromCity AM

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

YouTube experiments with TV-style channels for CTV viewing

YouTube is launching 24/7 streaming channels to challenge traditional TV, starting with Coachella content.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

more#advertising

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

fromNieman Lab

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.

#reddit-marketing

E-Commerce

Report finds Reddit ads drive strong performance for retailers

Reddit drives significantly more purchase activity than recognized, with revenue influenced by Reddit increasing 257% in 2025, making it the most undervalued marketing channel.

Marketing

Reddit Reveals the Latest Trends Driving Brand Engagement

E-Commerce

Report finds Reddit ads drive strong performance for retailers

Reddit drives significantly more purchase activity than recognized, with revenue influenced by Reddit increasing 257% in 2025, making it the most undervalued marketing channel.

Marketing

Reddit Reveals the Latest Trends Driving Brand Engagement

more#reddit-marketing

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

#linkedin

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

Social media marketing

Report shows document posts on LinkedIn see more engagement

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.

fromZDNET

Online Community Development

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.

Podcast

fromRAIN News

3 weeks ago

"Never been bigger"

The Infinite Dial's 28th annual survey reveals 57% of Americans use generative AI, with AI users consuming significantly more online audio, podcasts, and social media than non-users.

3 weeks ago

Reddit publishes report on its B2B marketing opportunities

Reddit presents significant B2B marketing opportunities through its 100,000+ active communities where buyers research products and seek expert advice before purchase decisions.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

#instagram

fromRouteNote Blog

Does Instagram drive deeper connections between artists and fans? - RouteNote Blog

Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

fromThe Hollywood Reporter

Instagram Will "Substantially Reduce" Use of PG-13 Rating in Deal With Motion Picture Association

Instagram will reduce references to the MPA's PG-13 rating and add a disclaimer to distinguish between the two systems.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

fromRouteNote Blog

Does Instagram drive deeper connections between artists and fans? - RouteNote Blog

Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

fromThe Hollywood Reporter

Instagram Will "Substantially Reduce" Use of PG-13 Rating in Deal With Motion Picture Association

Instagram will reduce references to the MPA's PG-13 rating and add a disclaimer to distinguish between the two systems.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromAol

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

#meta-platforms

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

fromVogue

How Reddit Plans to Be the Antidote to AI Shopping

A quick ask around my Whatsapp groups tells me why it's appealing to the millennial female. "It's the source of all knowledge and free of influencers," says one friend. "I use it because it's real people, and ChatGPT is soulless and makes me sad," says another. "I like how old school the platform is - it feels quite separate from adverts, image saturation, influencing," says a third.

Tech industry

fromZacks

Pardon Our Interruption

There are a few reasons this might happen: You've disabled JavaScript in your web browser. You're a power user moving through this website with super-human speed. You've disabled cookies in your web browser. A third-party browser plugin, such as Ghostery or NoScript, is preventing JavaScript from running. Additional information is available in this support article.

Reddit partners with Pacvue to expand ad access

Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.

Reddit has carved out an upper funnel niche for brand advertisers

Reddit's advertising business is rapidly growing, with brands allocating 5-20% of paid media budgets to the platform and increasingly launching campaigns targeting specialist audiences.

Digital life

fromTheSavvyGamer

20 Ways The Comment Section Rewrote Culture - TheSavvyGamer

Comment sections transformed online interaction by turning reactions into visible currency, reshaping content creation, amplification, reputation management, and public behavior.

fromPetaPixel

Facebook Will Pay Creators $3K Per Month to Post Videos

Facebook is incentivizing creators with up to $3,000 monthly to post videos through the Creator Fast Track program.

3 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.

4 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.

Reddit says it's looking for more acquisitions in adtech and elsewhere | TechCrunch

Reddit will pursue acquisitions of technologies and companies that leverage its scale, enhance adtech, and grow its user base.

Reddit Expands Beta Testing of Reminder Ads

As you can see in these examples, Reddit's Reminder Ads come with a "Remind Me" CTA button, which, when tapped, will opt that user into a push notification for your launch/event/announcement on the day of the event.

Marketing tech

#max-campaigns

Marketing tech

Reddit Launches AI-Powered 'Performance Max' Campaigns

Marketing tech

Reddit Launches AI-Powered Max Campaigns

Marketing tech

Reddit Launches AI-Powered 'Performance Max' Campaigns