Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
'Endless Shrimp has long been a guest favorite and one of our most popular promotions. We appreciate the enthusiasm and encourage guests to keep sharing their feedback with us.'
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.
Used strategically, though, points and miles can unlock far more than a free domestic flight, from business-class seats on long-haul routes to the ability to book expensive trips without paying cash. To make sense of it all, we spoke with travel experts and points pros about how airline miles actually work today-and how to use them wisely. Ahead, you'll find guidance on earning miles more efficiently, building a credit card strategy that fits the way you spend, avoiding common mistakes, and redeeming points in ways that truly pay off.
Can you earn credit card rewards on train travel? It's easy to earn credit card rewards on train travel, even if you don't have an Amtrak-branded credit card. Nearly all rewards credit cards offer at least 1 point or mile per dollar spent on train tickets, and many credit cards offer boosted rewards rates for travel purchases like airlines, cruises and trains.
There was a time when banks and fintechs competed mostly on bells and whistles: smoother apps, faster checkout, appealing rewards. But in the world of public markets and quarterly earnings, functionality gives way to fundamentals.
Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Airline miles and points can feel unnecessarily difficult to navigate, and I say that as a seasoned traveler with airline status - one who's spent more time than I'd like to admit squinting at award charts and fine print. I'm constantly inundated with social media posts from people claiming they've booked flights to Europe for something like 3,000 miles, while I'm left wondering what algorithm they've managed to crack that I haven't.
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. The agent can't access their order history. Resolution takes five days.
To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer's needs? Let's first hone in on the biggest challenges we're currently facing as an industry. Understanding your customer and their needs Consumer shopping behavior is vastly different now than in 2019 and, while looking back on past data is still essential, we can't use it as robustly to predict trends.
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?