#retail-stunt
#retail-stunt

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

Marketing

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Brands are shifting from digital advertising to experiential marketing as their core strategy because digital platforms lack ownership and control, while experiential creates compounding brand assets.

Marketing tech

Experiential provides tech brands things that other channels can't

Experiential marketing helps tech brands build trust, demonstrate complex products, and engage consumers emotionally through tangible, immersive experiences that drive trial and commitment.

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

Marketing

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

more#experiential-marketing

Marketing tech

Experiential provides tech brands things that other channels can't

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.

fromTheStreet

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.

E-Commerce

The reinvention of retail: 5 of the top trends from 2021

fromMerced Sun-Star

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.

fromTheStreet

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.

E-Commerce

The reinvention of retail: 5 of the top trends from 2021

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.

Startup companies

Online Community Development

My Ideal Second Business

Every entrepreneur should own two businesses to diversify risk and enhance profitability.

How We Sold Out Our Live Event in Just 60 Days

The future of entrepreneurship lies in creating meaningful in-person experiences rather than relying solely on virtual events.

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromwww.marketingdive.com

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers spending significant time on social media, particularly Gen Z.

Media industry

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.

East Bay food

fromBon Appetit

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

Deliverability

fromMiami Herald

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Deliverability

fromMiami Herald

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

Deliverability

fromMiami Herald

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

more#cold-emails

fromArchitectural Digest

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

UX design

Toronto startup

fromFortune

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.

Growth hacking

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.

fromTasting Table

11 hours ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.

fromHarvard Business Review

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Business

How Successful Retailers Prosper in Tough Times

U.S. retail chains have faced significant challenges, including bankruptcies and a shift to online sales, exacerbated by the Covid-19 pandemic.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Startup companies

fromLondon Business News | Londonlovesbusiness.com

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.

Online marketing

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

EU data protection

fromThe Local France

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

fromVogue

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.

#ecommerce

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

Ditch the Discount, Says Brand Marketer

Cherene Aubert emphasizes strategic marketing approaches over discounting to enhance customer experience and brand value.

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

Ditch the Discount, Says Brand Marketer

Cherene Aubert emphasizes strategic marketing approaches over discounting to enhance customer experience and brand value.

more#ecommerce

fromInc

fromSearch Engine Roundtable

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.

Online marketing

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

Fashion & style

Gen Z Loves This Old-School Way of Shopping - But With a Twist: 'Lines Out the Door'

Gen Z prioritizes in-person shopping experiences over digital alternatives, with over 70% shopping in-store weekly and 57% viewing shopping as an experience rather than a transaction.

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

#creator-economy

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

more#agentic-commerce

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.

fromDigiday

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

fromVogue

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.

E-Commerce

UX design

Retail 3.0 is designing for real life

Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.

fromApartment Therapy

HomeGoods Has a New Section No One's Talking About (Yet!)

HomeGoods' 'Treasure Chest' features premium merchandise behind locked displays, offering a curated selection of designer finds.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

more#public-relations

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

fromPhocuswire

in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.

#marketing

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing

Why Understanding Moments Matters More Than Reach

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

fromMarTech

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Marketing

5 ways brands can bag more customers with retail media

fromModern Retail

Marketing tech

The end cap is about to change forever

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Marketing

5 ways brands can bag more customers with retail media

fromModern Retail

Marketing tech

The end cap is about to change forever

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

fromFood Dive

Social media marketing

The social-to-shelf pipeline: Measuring what actually drives retail sales

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

fromFood Dive

Social media marketing

The social-to-shelf pipeline: Measuring what actually drives retail sales

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

fromDigiday

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromwww.socialmediatoday.com

Report finds Reddit ads drive strong performance for retailers

Reddit drives significantly more purchase activity than recognized, with revenue influenced by Reddit increasing 257% in 2025, making it the most undervalued marketing channel.

6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

fromRetail Brew

How retailers can leverage their private label marketing advantage over national brands

Private label sales reached $283 billion with growth outpacing national brands, requiring distinct marketing strategies focused on point-of-sale engagement rather than external storytelling.

fromThe Business of Fashion

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.

Fashion & style

fromModern Retail

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.

fromwww.thedrum.com

4 weeks ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.

fromBusiness Matters

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.

fromwww.independent.co.uk

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.

How Physical Retailers Can Win Shoppers In An Algorithm-Driven World

Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.

Retailers Are Having an Identity Crisis - Here Is the Business Solution

Retail success requires experiential strategies—gamification, social shopping, and education—to transform passive online buyers into engaged participants and boost visits and sales.

fromMarTech

The retail visibility gap most DTC brands still miss | MarTech

Generative AI product recommendations are bypassing traditional search, causing many DTC brands to lose discovery and purchase opportunities unless they adapt now.

fromLondon Business News | Londonlovesbusiness.com

How retail activations drive footfall and conversion - London Business News | Londonlovesbusiness.com

Retail activations convert foot traffic into sales by creating engaging, participatory in-store experiences that leverage sensory, emotional, and exclusive value.

#celebrity-marketing

fromCX Dive

Marketing

How rising retail brands use influencers to combat digital overload

fromMarketing Dive

Marketing

How rising retail brands use influencers to combat digital overload

fromCX Dive

Marketing

How rising retail brands use influencers to combat digital overload

fromMarketing Dive

Marketing

How rising retail brands use influencers to combat digital overload

more#celebrity-marketing

fromRetail Dive

How rising retail brands use influencers to combat digital overload

We don't know where the product is going to end up because the celebrity will pick the product,

Marketing

fromMarketing Dive

Retailers look beyond social feeds for brand storytelling in 2026

American Eagle's marketing has been a lightning rod for discussion lately, but some of the apparel retailer's most experimental bets could be flying under the radar. In May, the brand launched a subscription-based Substack newsletter, Off The Cuff, with the first issues guest-edited by After School writer Casey Lewis. It may not be a Sydney Sweeney-level cultural event, but the concept speaks to how retail brands are exploring new ways to leverage creators in the chase for authenticity while trying to stay on the ball with emergent media channels.

Marketing