#roas-vs-romo
#roas-vs-romo

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromThe Berkshire Eagle

19 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

Marketing

MASTERCLASS: Why annual marketing plans are failing your business

Marketing Isn't A Cost; It's A Valuation Multiplier

Business owners expect online brand building in months despite taking decades offline; sustainable growth requires years of consistent positioning, not viral moments or massive reach.

Growth hacking

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.

Marketing Isn't A Cost; It's A Valuation Multiplier

Business owners expect online brand building in months despite taking decades offline; sustainable growth requires years of consistent positioning, not viral moments or massive reach.

more#marketing-strategy

Social media marketing

fromBenzinga

fromwww.marketingdive.com

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

#advertising

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

Podcast

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Growth hacking

fromEntrepreneur

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

#performance-marketing

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

more#performance-marketing

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

#google-ads

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

Marketing tech

Google Ads Product Campaign View Report

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

Marketing tech

Google Ads Product Campaign View Report

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

more#ad-tech

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Why confidence, not performance, is shaping media spend | MarTech

Marketers' confidence in a few channels drives budget allocation decisions.

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

Why confidence, not performance, is shaping media spend | MarTech

Marketers' confidence in a few channels drives budget allocation decisions.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

fromPractical Ecommerce

SEO Tactics for GenAI Visibility

Traditional SEO is crucial for visibility on generative AI platforms, as low-ranked pages are often invisible to AI models.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromSocial Media Examiner

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS : Social Media Examiner

Creative strategy is essential for effective Facebook and Instagram ads, focusing on the right messages and formats to engage audiences.

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.

Marketing

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

#programmatic-advertising

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Marketing tech

Programmatic's Next Era: Clarity Is The New Currency | AdExchanger

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

more#programmatic-advertising

Marketing tech

Programmatic's Next Era: Clarity Is The New Currency | AdExchanger

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

more#agentic-commerce

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

When attribution stands in for accountability | MarTech

Attribution models measure activity but don't establish accountability, and over-reliance on them undermines marketing credibility with leadership.

#marketing-measurement

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

Marketing tech

Struggling with marketing measurement? You're not alone. | MarTech

Marketers Want Better ROI Proof, But Lack The Tools

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

more#marketing-measurement

Marketing tech

Struggling with marketing measurement? You're not alone. | MarTech

The One Metric That Tells Clients Whether Their Marketing Is Working

Client expansion over time is the most honest metric of whether marketing work truly benefits a business, reflecting confidence and trust rather than short-term performance metrics.

Optimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics

Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.

fromModern Retail

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.

Perion Is So Over The AI Hype Cycle | AdExchanger

AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.

To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger

LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.

Advertisers turn to performance-based remuneration for ad agencies

Marketers increasingly adopt performance-based remuneration with agencies to boost value, transparency, and alignment; output-based fees as main contracts rose to 28%.

More advertisers see agencies as good value for money (though media has a lot to prove)

CMOs' perception of agency value is the highest in over a decade, yet media agency value and transparency still raise significant concerns.

Paid Does Not Equal Ineffective

Brands should use high-quality sponsored content and invest in AI visibility to shape presence, because earned coverage alone is slow and insufficient.

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.

From Avoiding Bad Ads To Demanding ROI | AdExchanger

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.

Marketing tech

#brand-trust

Marketing

New Study Finds That Advertising Cultivates Brand Trust Leading to Purchase Intent

Marketing

New Study Finds That Advertising Cultivates Brand Trust Leading to Purchase Intent

Marketing

New Study Finds That Advertising Cultivates Brand Trust Leading to Purchase Intent

Marketing

New Study Finds That Advertising Cultivates Brand Trust Leading to Purchase Intent

more#brand-trust

Why your affiliate program needs to be marketed like a brand

If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.

Why customer service determines the ROI of your marketing spend | MarTech

A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. The agent can't access their order history. Resolution takes five days.

Marketing tech

fromEMARKETER