I've always been interested in structure and teamwork. Growing up, I was very active in sport. I wrestled competitively and was ranked in the province. That taught me discipline and the importance of working together towards a common goal.
"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.
Identifying the best global expansion strategies isn't the only step AI companies should take to accelerate business growth and reach new audiences. It may be easier than ever to reach buyers on the other side of the world, but doing so brings its own set of challenges and hiccups. For starters, AI regulations differ by region, meaning that you have to know and abide by the rules in different regions.