#sma

[ follow ]
#advertising #social-media #content-strategy #consumer-behavior #meta #seo #digital-marketing #marketing #ai
Online marketing
fromMiami Herald
13 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Marketing tech
fromForbes
10 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#content-marketing
Marketing
fromEntrepreneur
15 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
Marketing
fromEntrepreneur
15 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
more#content-marketing
#connected-tv
Television
fromAol
9 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
9 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
9 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
9 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
more#connected-tv
#social-media
Social media marketing
fromForbes
17 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Privacy technologies
fromFox News
1 week ago

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.
Social media marketing
fromForbes
17 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Privacy technologies
fromFox News
1 week ago

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.
more#social-media
fromSearch Engine Roundtable
17 hours ago

Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

Grokipedia might be dropping more with the March 2026 broad core update. The decline seems to be continuing with the latest broad core update.
Artificial intelligence
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Podcast
fromRAIN News
3 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#meta
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromDigiday
5 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Social media marketing
fromDigiday
2 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromwww.independent.co.uk
3 days ago

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromDigiday
5 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Social media marketing
fromDigiday
2 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromwww.independent.co.uk
3 days ago

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.
more#meta
Deliverability
fromMiami Herald
1 day ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Growth hacking
fromInman
2 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
DevOps
fromInfoQ
3 days ago

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.
Renovation
fromwww.architectsjournal.co.uk
2 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
#advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Online marketing
fromMiami Herald
13 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Marketing
fromAdExchanger
23 hours ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
#linkedin
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
5 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
5 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
Media industry
fromTheWrap
2 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
#video-marketing
Marketing
fromSfgate
6 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
6 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
more#video-marketing
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing tech
fromAdExchanger
1 day ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Online marketing
fromInc
19 hours ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromFast Company
16 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Social media marketing
fromInc
1 day ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromFast Company
1 day ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing tech
fromAdExchanger
22 hours ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
Marketing
fromForbes
1 day ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
#instagram
Social media marketing
fromBGR
2 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Social media marketing
fromBGR
2 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
more#instagram
Online marketing
fromMakeUseOf
2 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
#ad-tech
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
more#ad-tech
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing tech
fromNeil Patel
2 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing
fromHubspot
4 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
#seo
Online marketing
fromAol
4 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
4 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
4 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
4 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
more#seo
#marketing
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromAdExchanger
2 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
4 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
more#marketing
Online marketing
fromWorld Economic Forum
4 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing
fromMarTech
4 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
#influencer-marketing
Marketing
fromDigiday
5 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromDigiday
5 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
more#influencer-marketing
#agentic-commerce
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
Marketing
fromAdExchanger
4 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
#ai
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromForbes
5 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromForbes
5 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
more#ai
Social media marketing
fromInc
1 week ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
more#programmatic-advertising
#social-media-marketing
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
more#social-media-marketing
Marketing tech
fromEntrepreneur
3 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing tech
fromDigiday
4 days ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Marketing
fromAxios
1 week ago

Owned media gains importance as AI reshapes search and communications

About 60% of LLMs' cited material comes from corporate sources, emphasizing the importance of content structure and freshness for brand visibility.
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
#influencer-marketing-measurement
Marketing
fromThedrum
2 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
Marketing
fromThedrum
2 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
Marketing
fromThedrum
2 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
Marketing
fromThedrum
2 weeks ago

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.
more#influencer-marketing-measurement
Marketing tech
fromDigiday
5 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromAdExchanger
4 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Social media marketing
fromInc
3 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing tech
fromAdExchanger
1 week ago

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

AI tools like Clamor provide real-time cultural insights for marketers, enhancing social media strategy and decision-making efficiency.
Marketing tech
fromAdExchanger
1 week ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Social media marketing
fromInc
2 months ago

5 Ways to Build a Successful Social Media Strategy in the Age of AI Slop

Brands that rely on high-volume AI-generated content will blend in; breakthrough requires human-led, transparent, risky creative work that AI cannot replicate.
[ Load more ]