Digital-savvy airlines use their socials to advertise special offers as a way of strengthening relationships with both new and repeat customers. This can be a win-win for both the customers and the airlines. Travelers get access to limited-time fares, and airlines can boost revenue by filling seats during slower travel periods, such as Caribbean routes during hurricane season.
Travel broadens the mind thing has been knocking around since long before time immemorial, but I'm pretty sure for Seneca, among others, travel meant pottering about with great effort, getting to know other peoples, their ways of speech, habits, and foibles.
Rather than chasing diminishing returns through additional advertising, the agency advocated for an entertainment product: a film that could function as a vehicle for repositioning perception while operating as a single investment with long-tail value, capable of shaping how audiences feel about a place over time and across markets.
Artificial intelligence is no longer futuristic-it's functional. Hotels are already utilizing AI to integrate siloed systems, such as PMS, accounting, CRM, and forecasting platforms, to drive faster and smarter decisions. Tools like Placer.ai and PredictHQ help identify ideal customers through demographic, behavioral, and geolocation data. As automation expands, the next opportunity lies in strategic human oversight: consultants and managers will interpret AI outputs, guiding capital investments and operational priorities rather than being replaced by algorithms.
As summer school breaks stretch longer and childcare becomes harder to secure, some families are turning to an unexpected solution: hotels offering full-day, structured kids' camps that allow parents to travel, work and keep routines intact.
Policy stances from the Trump administration on everything from immigration to tariffs, along with currency swings and stricter border controls, have seemingly proved a turnoff to travelers from other countries, especially Canadians - the single largest source of foreign tourists for the United States. Canadian travel to the U.S. fell by close to 30% in 2025. But it is not just visitors from Canada who are choosing to avoid the United States.
That is one of several conclusions you're likely to draw after reading an article by Sheila Yasmin Marikar recently published in Air Mail. Marikar takes the reader into the world of small boutique hotels, the sort of establishment that attracts travelers looking for properties with an independent streak and a unique approach to doing business. The challenge here, though, is figuring out where that line exists, as some iconoclastic companies have acquired massive corporate parents over the years.
When I tell fellow tech executives that every employee at sunday, from our engineers to our finance team, must complete a restaurant shift before they can fully onboard, I usually get confused looks. "You mean like, shadow someone?" they ask. No. I mean they tie on an apron, take orders, run food, and yes, deal with the 15-minute wait for the check that our product was literally built to eliminate.
'Travel inspiration used to be aspirational. Today, it's practical. 'People aren't just seeing where to go on TikTok, they're seeing exactly how to get there, what it costs and how smooth the journey really is. 'That visibility builds confidence, particularly for solo travellers and first-time long-haul trips. 'When someone watches a real person navigate an airport or a destination successfully, the mindset shift is simple: if they can do it, so can I.'
As young people bear the brunt of a downturn in the jobs market, figures show a significant number are leaving the UK. Although statisticians caution against comparing annual figures after a recent change in methodology and stress younger people are traditionally more drawn to emigration, a net 111,000 people aged 16 to 34 emigrated from the UK in the year to March 2025, according to the Office for National Statistics.
The off-season practically vanished in many parts of the world. Remote work, social media frenzy, and ruthless dynamic pricing have turned fall and spring into peak-season clones. Even winter is no refuge anymore. The idea of an off-season is 100% disappearing.
We're spoiled for choice when it comes to reasons to travel in 2026. Whether you plan to take a trip inspired by a favored period drama; want the best views of the solar eclipse on August 12; or hope to be the first to embark on a luxury train journey across Saudi Arabia, here are 26 things to be excited about as you plan this year's travels.