#wistia

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Media industry
fromFortune
14 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#video-marketing
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Growth hacking
fromEntrepreneur
2 weeks ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Online marketing
fromMiami Herald
1 day ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
#connected-tv
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
5 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
5 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromTheregister
1 day ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
Growth hacking
fromInman
3 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
#linkedin
Online marketing
fromNeil Patel
5 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
5 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
#meta
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromDigiday
6 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromDigiday
6 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Podcast
fromRAIN News
4 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
DevOps
fromComputerWeekly.com
2 days ago

Net Insight introduces programmable video production network | Computer Weekly

Programmable Trust Boundaries enable predictable live media interconnection across distributed networks and cloud environments.
#youtube
Media industry
fromTechCrunch
6 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Social media marketing
fromEngadget
1 week ago

YouTube is bringing affiliate shopping features to more creators

YouTube reduces the subscriber threshold for ad revenue from 1,000 to 500, enabling creators to monetize earlier.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Media industry
fromTechCrunch
6 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Social media marketing
fromEngadget
1 week ago

YouTube is bringing affiliate shopping features to more creators

YouTube reduces the subscriber threshold for ad revenue from 1,000 to 500, enabling creators to monetize earlier.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromSocial Media Explorer
13 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
#creator-economy
Media industry
fromDigiday
6 days ago

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post's creator network allows creators to retain IP ownership, reducing costs and attracting new audiences through independent video series.
Media industry
fromDigiday
6 days ago

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post's creator network allows creators to retain IP ownership, reducing costs and attracting new audiences through independent video series.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing
fromAdExchanger
2 days ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Graphic design
fromBusiness Matters
1 week ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Growth hacking
fromMiami Herald
4 days ago

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.
#advertising
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Media industry
fromDeadline
2 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Growth hacking
fromForbes
5 days ago

How To Vibe Code Your Entire Marketing Engine In A Day

Vibe coding enables founders to create efficient marketing systems that drive results without needing a large team.
Marketing tech
fromMarTech
1 day ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Marketing
fromeLearning Industry
2 days ago

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.
Media industry
fromTheWrap
2 days ago

WME Sells 160over90 to Publicis Groupe for Over $500 Million

WME sold 160over90 to Publicis Groupe to enhance its sports marketing capabilities and create a unified platform for brands and fans.
Social media marketing
fromInc
4 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Media industry
fromTheWrap
3 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromDigiday
2 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromAdExchanger
2 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing
fromHubspot
5 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing tech
fromMarTech
2 days ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
#marketing
fromForbes
5 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Online marketing
fromHubspot
5 days ago

AI content optimization: How to get found in Google and AI search in 2026

AI content optimization enhances content visibility and performance across search engines and AI answer engines, integrating traditional SEO with new optimization strategies.
Marketing tech
fromDigiday
3 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
#ad-tech
Marketing
fromExchangewire
5 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromExchangewire
5 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
#content-marketing
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on a solid strategy rather than just producing content.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on a solid strategy rather than just producing content.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromNeil Patel
3 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
#programmatic-advertising
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
4 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
4 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing
fromBrandingmag
1 week ago

There's No Digital Marketing Strategy Without an About Page

Marketers often neglect the About page, missing opportunities to enhance brand performance and narrative control.
Marketing tech
fromDigiday
5 days ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Marketing
fromAxios
1 week ago

Owned media gains importance as AI reshapes search and communications

About 60% of LLMs' cited material comes from corporate sources, emphasizing the importance of content structure and freshness for brand visibility.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromMarketing Dive
6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromForbes
6 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromDigiday
6 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromDigiday
5 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
Marketing tech
fromDigiday
5 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAccounting Today
5 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
fromExchangewire
2 weeks ago

Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable.
Marketing tech
Marketing tech
fromAdExchanger
3 weeks ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
#short-form-video
Marketing tech
fromThe Drum
1 month ago

Why video might be B2B's best investment in 2026

High-quality, context-rich video storytelling increases visibility in AI-powered discovery and drives B2B buyer engagement, prompting greater video investment.
Marketing tech
fromQuartz
2 months ago

AI video can be a minefield for marketers, survey says

AI-generated brand videos often appear robotic or emotionally flat, and 36% of consumers say they lower brand perception.
fromdigiday.com
2 months ago

WTF is weather targeting? A video explainer

While product features certainly lead consumers to purchase products, it's really how advertisers tap into a consumer's mindset, motivation and emotional state at a given moment that moves the needle. And one signal that universally drives behavior, impacting what people try, buy and how they feel is weather. From weather comes weather data, which can then power weather targeting predicting the moments when weather shifts a consumer's mindset toward purchase, delivering deeper emotional resonance that drives both immediate sales and long-term brand growth.
Marketing tech
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