Artificial intelligence
fromDigiday
3 hours agoAI talk at retail events shifts to proving real results, defining a true strategy
AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
#analytics-and-measurement
#analytics-and-measurement
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#ai #marketing #advertising #marketing-measurement #artificial-intelligence #business-strategy #ai-in-marketing
#ai
Marketing tech
fromAdExchanger
2 hours agoAI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era
AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Artificial intelligence
fromHarvard Business Review
1 week agoFour Trends in AI Experimentation, Adoption, and Transformation - SPONSOR CONTENT FROM CAPTECH
AI is a baseline expectation for organizations, requiring leaders to rethink work, decisions, and value delivery to innovate and compete.
#ai-strategy
Artificial intelligence
fromTheregister
2 weeks agoAI still doesn't work very well in business, reckoning soon
Enterprise organizations lack clear AI strategies and reference architectures, requiring experimentation and feedback loops to understand AI's actual capabilities and limitations before full deployment.
Productivity
fromFast Company
2 days agoMany productivity programs solve the wrong problem. This is what leaders should do instead
Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Data science
fromLondon Business News | Londonlovesbusiness.com
1 month agoBuilding a trusted AI data analyst for revenue operations - London Business News | Londonlovesbusiness.com
AI data analysts must enforce financial controls and governed metric definitions to produce revenue-grade insights that finance leaders will trust for decision-making.
#marketing-measurement
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
fromThe Drum
2 months agoDeeper data delivers more inspired partnership decisions
Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
fromEntrepreneur
1 month agoThis Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions
AI was everywhere, but I wasn't focused on product launches. I was looking at how companies think about data itself: how it's shared, governed and ultimately turned into decisions. And across conversations with executives and sessions on security and compliance, a pattern emerged: the technical limitations that once justified locking data down have largely been solved. What remains difficult is human. Alignment, trust and confidence inside organizations are now the true barriers.
Data science
Marketing tech
fromAdExchanger
2 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromMarTech
3 weeks agoThe marketing data most companies still fail to measure | MarTech
Phone conversations are critical first-party data sources for marketing measurement as privacy changes weaken traditional attribution signals, making conversation intelligence platforms essential measurement infrastructure.
fromThe Drum
2 months agoData-driven attribution models still lead to gut decisions - here are the alternatives
When discussing their results, they tell us that Facebook's reporting or Google Analytics show the ad campaigns as barely breaking even. Yet they keep investing in this channel. They reason that Facebook can only see a fraction of the sales, so if Facebook is reporting a 1x return on ad spend (ROAS) then it's probably at least 2x in reality.
Marketing tech
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