Online marketing
fromEntrepreneur
6 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#attention-and-engagement
#attention-and-engagement
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#social-media #advertising #marketing #consumer-behavior #ai #technology #gen-z #digital-marketing #meta
#communication
Psychology
fromSilicon Canals
19 hours agoPsychology says people who reply to messages within seconds aren't just efficient - they've built their sense of safety around being reachable, because somewhere in their past, being slow to respond had consequences - Silicon Canals
Instant responses to messages often stem from a psychological need to mitigate perceived threats rather than mere efficiency.
Relationships
fromSilicon Canals
1 day agoNobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals
Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Relationships
fromSilicon Canals
23 hours agoPsychology says people who would always rather call than text aren't demanding more of your time - they're asking for the one thing that separates a real conversation from the performance of one, which is the sound of another person being alive on the other end, and that need is not inconvenient, it is human - Silicon Canals
Phone calls foster deeper connections than text messages, capturing nuances of emotion that typed words cannot convey.
#social-media
Social media marketing
fromForbes
6 days agoHow To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips
Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromSilicon Canals
1 week agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
Social media marketing
fromSilicon Canals
1 week agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
#experiential-marketing
Marketing
fromForbes
4 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Psychology
fromSilicon Canals
9 hours agoSome people don't cancel plans because they're flaky. They committed when one version of their energy was available and the person who wakes up that morning is operating on a completely different reserves system. The commitment was real. The capacity isn't. - Silicon Canals
Cancelled plans reveal a flawed assumption about self-consistency and commitment, suggesting a need for a new understanding of social expectations.
fromThe Atlantic
1 day agoHow Some People Became So Averse to Hype
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
1 day agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
1 day agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Psychology
fromSilicon Canals
1 day agoPeople who grew up being told they were too sensitive didn't become less sensitive. They became editors. Every reaction now passes through a filter that decides whether the feeling is proportionate enough to be allowed out, and that filtering process is so automatic they genuinely believe they're calm when they're actually curating. - Silicon Canals
Sensitive children often suppress their emotions, leading to automated behaviors that mask true feelings.
fromSitePoint Forums | Web Development & Design Community
2 weeks agoWhat matters most for user engagement: performance or UI?
Performance is a critical factor in user engagement, where even minor delays in loading can deter users. A clean and simple user interface also contributes significantly to user retention.
UX design
Growth hacking
fromFast Company
1 month agoIs AI driving away your best customers? 3 fixes for bridging gaps with growth audiences
Companies must treat underserved growth audiences as lead users to drive innovation and create solutions addressing real systemic problems rather than performative gestures.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
fromEntrepreneur
1 month agoHow to Keep Your Marketing Human in an Algorithm-Driven World
Today's marketers operate in an environment shaped by algorithms that surface signals in real time, showing us what resonates, what converts and where attention is moving. Data is no longer a support function. It is the foundation of modern marketing.
Marketing
fromForbes
2 months agoHow To Engage Customers With Fresh, Immersive Marketing Experiences
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
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