#automotive-digital-marketing

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#artificial-intelligence
Artificial intelligence
fromDigiday
4 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Artificial intelligence
fromDigiday
4 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
#ai
fromDigiday
4 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromAdExchanger
4 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromMarTech
4 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromDigiday
4 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
4 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromMarTech
4 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
European startups
fromTechCrunch
16 hours ago

TechCrunch Mobility: 'A stunning lack of transparency' | TechCrunch

Waymo's remote assistance issue reflects a broader lack of transparency in the autonomous vehicle industry regarding reliance on remote staff.
Online marketing
fromEntrepreneur
18 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
E-Commerce
fromDigiday
4 hours ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
#tesla
Toronto startup
fromBenzinga
49 minutes ago

Gary Black Wants Tesla To Follow Apple's Footsteps To Boost Its FSD Subscriptions - Tesla (NASDAQ:TSLA)

Gary Black hopes Tesla will adopt Apple's marketing strategy for its Full Self-Driving system to increase awareness and subscriptions.
Toronto startup
fromTESLARATI
12 hours ago

Tesla broadens most-wanted Model Y to eight new markets

Tesla expands Model Y L availability to eight Asian markets, targeting family buyers with a focus on practicality and performance.
Toronto startup
fromTechCrunch
2 days ago

The final days of the Tesla Model X and S are here. All bets are on the Cybercab. | TechCrunch

Tesla ends production of Model S and Model X due to declining sales, focusing on new projects like the Optimus robot and Cybercab.
Toronto startup
from24/7 Wall St.
2 days ago

Bloomberg: Tesla's AI dreams don't change reality, cars still pay the bills

Tesla's Q1 2026 vehicle deliveries fell short of expectations, highlighting challenges in the automotive sector despite excitement over future technologies.
Toronto startup
fromTNW | China
2 days ago

Tesla beats BYD in Q1 2026 EV sales but inventory build and Europe slump cloud the win

Tesla delivered 358,023 electric vehicles in Q1 2026, surpassing BYD but missing Wall Street expectations, leading to a significant stock drop.
Toronto startup
fromBenzinga
49 minutes ago

Gary Black Wants Tesla To Follow Apple's Footsteps To Boost Its FSD Subscriptions - Tesla (NASDAQ:TSLA)

Gary Black hopes Tesla will adopt Apple's marketing strategy for its Full Self-Driving system to increase awareness and subscriptions.
Toronto startup
fromTESLARATI
12 hours ago

Tesla broadens most-wanted Model Y to eight new markets

Tesla expands Model Y L availability to eight Asian markets, targeting family buyers with a focus on practicality and performance.
Toronto startup
fromTechCrunch
2 days ago

The final days of the Tesla Model X and S are here. All bets are on the Cybercab. | TechCrunch

Tesla ends production of Model S and Model X due to declining sales, focusing on new projects like the Optimus robot and Cybercab.
Toronto startup
from24/7 Wall St.
2 days ago

Bloomberg: Tesla's AI dreams don't change reality, cars still pay the bills

Tesla's Q1 2026 vehicle deliveries fell short of expectations, highlighting challenges in the automotive sector despite excitement over future technologies.
Toronto startup
fromTNW | China
2 days ago

Tesla beats BYD in Q1 2026 EV sales but inventory build and Europe slump cloud the win

Tesla delivered 358,023 electric vehicles in Q1 2026, surpassing BYD but missing Wall Street expectations, leading to a significant stock drop.
#electric-vehicles
Cars
frominsideevs.com
20 hours ago

These 4 European EVs Could Give Tesla A Serious Run For Its Money In The States

America's electric car sales dropped 28% in Q1, while Europe saw a 30% increase in sales last year.
Cars
frominsideevs.com
2 days ago

EV Depreciation Is Still Brutal. But Hybrids Should Give Us Hope

Electric vehicles depreciate significantly faster than hybrids and the overall market average, losing 57.2% of their value in five years.
Cars
frominsideevs.com
3 days ago

The EV Torch Has Passed: Rivian Just Outsold Ford In EV Sales

Rivian's EV sales increased by 20%, surpassing Ford's sales, which declined by 70% in the first quarter.
Cars
frominsideevs.com
20 hours ago

These 4 European EVs Could Give Tesla A Serious Run For Its Money In The States

America's electric car sales dropped 28% in Q1, while Europe saw a 30% increase in sales last year.
Cars
frominsideevs.com
2 days ago

EV Depreciation Is Still Brutal. But Hybrids Should Give Us Hope

Electric vehicles depreciate significantly faster than hybrids and the overall market average, losing 57.2% of their value in five years.
Cars
frominsideevs.com
3 days ago

The EV Torch Has Passed: Rivian Just Outsold Ford In EV Sales

Rivian's EV sales increased by 20%, surpassing Ford's sales, which declined by 70% in the first quarter.
Social media marketing
fromForbes
4 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Online learning
fromeLearning Industry
2 days ago

From Manual To Intelligent: How AI Automation Is Reshaping L&D Operations

AI automation can alleviate operational burdens on L&D teams, allowing them to focus on strategic tasks and improve learning quality.
Music production
fromBusiness Matters
4 days ago

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromwww.businessinsider.com
8 hours ago

Ducati's North America CEO said 3 career moves kept him on track after more than 20 years at the motorcycle company

"That's a very powerful thing, because then whenever you make a decision that is career-defining, you ask yourself, 'Is it getting me closer to that goal? Is it putting me on the path?'"
Business
fromPetaPixel
12 hours ago

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
Mobile UX
fromTECHBOOK
1 day ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
Marketing
fromInc
2 days ago

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.
#cold-emails
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Deliverability
fromMiami Herald
3 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Media industry
fromAdExchanger
4 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Podcast
fromRAIN News
5 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Growth hacking
fromMiami Herald
5 days ago

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.
Renovation
fromwww.architectsjournal.co.uk
5 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
Marketing tech
fromDigiday
4 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Cars
fromFuturism
17 hours ago

Man Caught Sleeping Behind the Wheel While FSD Tesla Cruises the Streets After Decadent Feast of Wine and Pizza

A man was arrested for DUI after being found asleep in a Tesla on Full Self-Driving mode, highlighting the need for conscious drivers.
fromeLearning
5 days ago
Online learning

Enhancing Learner Engagement Across AI-Powered Learning Platforms - eLearning

Active, data-driven experiences enhance digital education, but engagement and consistency remain challenges for learners.
Online marketing
fromMiami Herald
2 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
#content-marketing
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Online marketing
fromAol
1 week ago

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.
fromComputerWeekly.com
3 days ago

North America drives video telematics market to 22 million units by 2030 | Computer Weekly

The integration of cameras to enable various video-based services in commercial vehicle environments has become one of the strongest trends over recent years, in a fleet video telematics sector that is set to grow by 16% globally to 2020.
European startups
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Media industry
fromTheWrap
4 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Business
from24/7 Wall St.
4 days ago

Mobileye Is the "Dominant" Global ADAS Supplier - Berenberg Just Initiated a Buy Rating

Mobileye Global Inc. is rated Buy with a $9.30 target, highlighting its leadership in camera-based advanced driver assistance systems.
Cars
fromwww.businessinsider.com
2 days ago

Automakers are teaming up, speeding up, and hoping AI can help them down a tough road ahead

Automakers are leveraging AI to shorten vehicle development timelines and enhance efficiency in response to industry challenges.
Online marketing
fromMiami Herald
2 days ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
#chatgpt-shopping
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
3 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
Marketing
fromThe Drum
4 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
fromArs Technica
2 days ago

EV adoption in America: Who's winning, who's losing?

On average, fuel prices are up almost a dollar per gallon, or 25 percent, according to AAA. For a nation as addicted to the automotive as we are, that's bad news. Except, of course, for electric vehicles.
Cars
Online marketing
fromInc
2 days ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#marketing
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromAdExchanger
4 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
4 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromSocial Media Explorer
1 day ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
E-Commerce
fromZDNET
4 days ago

These car gadgets are worth every penny

Spring and summer are ideal for purchasing car gadgets to enhance road trips.
Marketing
fromHubspot
6 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Cars
fromFast Company
2 days ago

The Nail Test: Why this $54 billion innovation is terrifying Western auto executives

BYD's CEO initiated eight years of R&D to prevent battery failures after a tragic incident involving a ruptured battery.
Online marketing
fromGeeky Gadgets
5 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Cars
frominsideevs.com
2 days ago

'Chinese Cars Are Ready For Prime Time In America': Geely SUV Crushes Every U.S. Competitor In New Test

The Geely Galaxy M9 is a powerful plug-in hybrid SUV with impressive electric range and performance, ready to compete in the U.S. market.
#seo
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
Online marketing
fromAol
6 days ago

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.
#advertising
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
#steer-by-wire
Cars
fromThe Verge
2 days ago

Mercedes adds steer-by-wire - and a dang steering yoke - to the EQS

Mercedes-Benz introduces steer-by-wire technology in the refreshed EQS sedan, enhancing steering control with electronic systems.
Cars
frominsideevs.com
3 days ago

I Tried Mercedes' Futuristic New Steering Yoke. It's Better Than It Looks

Mercedes-Benz's steer-by-wire system in the EQS prototype offers a unique driving experience with variable steering ratios and innovative design.
Cars
fromThe Verge
2 days ago

Mercedes adds steer-by-wire - and a dang steering yoke - to the EQS

Mercedes-Benz introduces steer-by-wire technology in the refreshed EQS sedan, enhancing steering control with electronic systems.
Cars
frominsideevs.com
3 days ago

I Tried Mercedes' Futuristic New Steering Yoke. It's Better Than It Looks

Mercedes-Benz's steer-by-wire system in the EQS prototype offers a unique driving experience with variable steering ratios and innovative design.
fromThedrum
4 weeks ago
Deliverability

Marketing is the car, marketing automation is the engine.

Marketing automation aligns sales and marketing, improves productivity, and optimizes customer journeys through strategic content delivery and personalization rather than mass email blasting.
Marketing tech
fromAdExchanger
4 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
fromFast Company
2 days ago

AI has come for Domino's pizza tracker, and we're not mad about it

The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
Marketing tech
Cars
fromThe Verge
3 days ago

Despite EV headwinds, Rivian's sales are up

Rivian reports strong Q1 2026 sales and production growth, anticipating a historic year despite previous challenges and market competition.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromAdExchanger
3 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing tech
fromQuartz
4 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
Cars
frominsideevs.com
4 days ago

Ford's CEO Says An Affordable Tesla Model 3, Model Y Rival Is Coming

Ford plans to launch affordable EVs to compete with Tesla's Model Y and Model 3, utilizing a new Universal Electric Vehicle platform.
Marketing tech
fromMarTech
3 days ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
#android-automotive
Cars
frominsideevs.com
1 week ago

Google's Android Is About To Take Over Your Entire CarNot Just the Screens

Google's Android Automotive OS for Software Defined Vehicles aims to control vehicle functions directly, streamlining integration for car manufacturers.
Cars
fromwww.theverge.com
1 week ago

Google's Android Automotive is moving from the dashboard to the brain' of the car

Google expands Android Automotive OS to non-safety vehicle systems, aiming to unify software and enhance driver experience.
Cars
frominsideevs.com
1 week ago

Google's Android Is About To Take Over Your Entire CarNot Just the Screens

Google's Android Automotive OS for Software Defined Vehicles aims to control vehicle functions directly, streamlining integration for car manufacturers.
Cars
fromwww.theverge.com
1 week ago

Google's Android Automotive is moving from the dashboard to the brain' of the car

Google expands Android Automotive OS to non-safety vehicle systems, aiming to unify software and enhance driver experience.
Marketing tech
fromDigiday
4 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromEMARKETER
6 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
fromTheregister
1 month ago

If Microsoft made a car... what would it be?

Porter complained about difficulties when trying to insert lines in Excel. (Which, to be fair to Microsoft, is relatively straightforward - need to insert a row? Right-click on a selected row. Need to insert a line in text? Alt+Return is probably going to be your friend.) But then Porter turned to that other productivity stalwart, Word. "Never underestimate Microsoft's ability to make things more complicated," he said.
Tech industry
Marketing tech
fromDigiday
6 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromTechRepublic
1 week ago

Inside Ford's AI-Driven Approach to Scaling Dealer Analysis

An AI-powered workflow was developed to automate dealer re-engagement for FordDirect's AdVantage program, enhancing dealer retention and performance insights.
fromSearch Engine Roundtable
1 week ago

Google Merchant Center To Highlight Vehicle Ads Data Quality Issues

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center starting in mid-April 2026. This initiative aims to ensure compliance with Google's Vehicle ads data quality requirements by evaluating both submitted vehicle data and the associated website content for every vehicle uploaded.
Marketing tech
fromwww.socialmediatoday.com
3 weeks ago

Meta switches to ComScore Markets data for auto ads

Beginning on June 22, 2026, we will discontinue the use of Nielsen's Designated Market Area (DMA) for automotive model ads. Comscore Markets, which we introduced in August 2025, will serve as the replacement solution. After this date, campaigns still using Nielsen's DMA for automotive model ads targeting will be paused and require an update to Comscore Markets to resume delivery.
Marketing tech
Marketing tech
from24/7 Wall St.
3 weeks ago

CarGurus Is Quietly Becoming the Auto Marketplace to Beat

CarGurus outperforms the broader market by eliminating its unprofitable CarOffer division, launching successful AI products, and deepening dealer relationships while achieving significant profitability and cash flow growth.
from24/7 Wall St.
2 months ago

From Frustration to Respect: What Car Dealerships Actually Get Right

For years, car dealerships had a terrible reputation. Pushy sales tactics, confusing pricing, and long hours spent negotiating made the entire experience feel more like a battle than a purchase. Like many buyers, I assumed that avoiding dealerships altogether was the smartest way to buy a car, especially as online platforms and direct-to-consumer models gained popularity. Over time, however, my perspective began to shift.
Cars
Cars
fromWIRED
2 months ago

People Still Aren't Into Buying Cars Online

Most car buyers prefer in-person experiences—seeing, touching, and test-driving vehicles—so fully online one-click car purchases remain uncommon.
fromSearch Engine Roundtable
2 months ago

Google Vehicle Ads With Call Assets

Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads. I scoured the web looking to see if this is new and I couldn't find any mention of this before, nor any screenshots of this.
Marketing tech
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