#buyer-trends

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fromTasting Table
1 day ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Startup companies
fromwww.businessinsider.com
10 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
#dtc-beauty
E-Commerce
fromBradenton Herald
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
E-Commerce
fromBradenton Herald
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
#gen-z
fromForbes
2 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
4 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

fromFortune
4 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
4 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Digital life
fromFortune
4 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromNew York Post
1 week ago

Gen Z trusts customer reviews of products over influencer endorsements: new study

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Snowboarding
fromSnowBrains
4 hours ago

The Best Time to Buy Snowboard Gear - SnowBrains

Snowboarding expenses can be reduced significantly by purchasing last season's gear during end-of-season sales, often offering discounts up to 80%.
Digital life
fromAxios
11 hours ago

Phone-free bars and restaurants on the rise across the U.S.

Smartphones and social media negatively impact learning and self-esteem, prompting a shift towards analog experiences among younger generations.
Online Community Development
fromTechCrunch
2 hours ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Retirement
from24/7 Wall St.
10 hours ago

Ramsey Team Tells 22-Year-Old Who Blew $40K to Sell $76,000 Truck and Drive a Beater

Colin should sell his truck and stocks, take a loan to cover the shortfall, and buy a cheaper vehicle to improve his financial situation.
Law
fromwww.businessinsider.com
1 day ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
Relationships
fromSilicon Canals
1 day ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
East Bay food
fromBon Appetit
2 days ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
Psychology
fromPsychology Today
2 days ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
fromArchitectural Digest
3 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
fromPsychology Today
1 day ago

March Madness and the Rise of Gen Z Sports Gambling

The growth in sports betting is spurred by Gen Z and Millennials, who increasingly engage in high-risk sports betting, stock trading, and cryptocurrency speculation on mobile devices.
Poker
UK news
fromwww.bbc.com
2 days ago

Children sell knives like clothes online, MP says

Children are increasingly buying and selling knives online, prompting government action to combat knife crime and exploitation.
Games
fromKotaku
2 days ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
Business intelligence
fromBusline News
3 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Careers
fromSilicon Canals
5 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
fromAxios
4 days ago

The American consumer stands firm

"Jobs may be a bit modest when we look out over the last couple of years, but pay is telling a different story - that there is still a little bit of tightness in this labor market," ADP chief economist Nela Richardson told reporters Wednesday morning.
Business
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
NYC food
fromCity Limits
4 days ago

Opinion: SNAP Incentives Don't Match How New Yorkers Actually Shop

Updating food assistance programs to align with actual shopping habits can better address food insecurity in New York City.
Real estate
fromwww.housingwire.com
5 days ago

Growing micro markets were a single-family outlier in late 2025

Single-family construction declined in most areas in late 2025, except for micro counties, which saw a 1.6% increase.
Retirement
fromFortune
1 day ago

Gen Z are already more bullish than millennials about early retirement-and many think they can quit work for good with just $500,000 | Fortune

Gen Z and millennials are planning for retirement with ambitious savings goals, but many may face challenges in achieving them.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Relationships
fromWIRED
2 days ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
#eu-customs-reform
EU data protection
fromThe Local France
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Poker
fromFortune
4 days ago

Credit card delinquencies among millennials and Gen Z have soared because of sports betting-even in states where it's illegal, new Fed study finds | Fortune

Credit delinquency rates have increased significantly among sports bettors, particularly affecting Gen Z and millennials after legalization in the U.S.
Psychology
fromSilicon Canals
4 days ago

People who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals

Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
Marketing
fromFortune
10 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Relationships
fromScary Mommy
2 days ago

The Millennial Baby Names That Already Feel Old (Looking At You, Jessica)

Names perceived as old are simply those held by the oldest living generations, indicating a cyclical trend in naming.
Arts
fromElite Traveler
2 weeks ago

Gen-Z Buyers Are Shaping the Auction Market - and They're Choosing Bags Over Art

Art sales at major auction houses fell 44% in early 2025, while luxury sales are rapidly increasing, especially in the Middle East.
Startup companies
fromTechCrunch
3 days ago

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.
Media industry
fromTheWrap
4 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
#ecommerce
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
E-Commerce
fromTasting Table
1 day ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Marketing
fromEntrepreneur
2 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing
fromMarTech
2 days ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Marketing tech
fromAdExchanger
5 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
fromTasting Table
2 days ago

The Awkward And Risky Move Some Costco Customers Make At Checkout - Tasting Table

Leaving a membership card flat against the divider or propping it upright in the divider slot may seem helpful, but it actually slows things down or can get overlooked altogether.
E-Commerce
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
E-Commerce
fromTasting Table
2 days ago

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.
Marketing
fromMoneywise
3 days ago

One influencer made $350,000 promoting cruises to Gen Z - how a younger crowd is transforming the cruise industry

Cruise lines are reinventing marketing strategies to attract younger travelers by partnering with social media influencers.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
E-Commerce
fromwww.theguardian.com
3 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
Marketing
fromwww.businessinsider.com
6 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
E-Commerce
fromFast Company
3 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
#marketing
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
E-Commerce
fromwww.businessinsider.com
5 days ago

My Old Navy pricing experiment: How I became a part-time trader of socks, leggings, and T-shirts

Dynamic pricing at retailers like Old Navy creates fluctuating costs, turning consumers into day traders of everyday goods.
fromInverse
2 months ago

60 Baller Things Selling Out On Amazon Because They're So Cheap & Cool

There's a lot of cool stuff out there - but finding something truly cool and cheap? That's rare. The genius inventions below are selling out because they check both boxes. From stuff that'll make your days run easier to fun little things for your car, home, and daily routine, prices start at just a few bucks.
Gadgets
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
US politics
fromwww.independent.co.uk
1 month ago

Shopping with AI and the key consumer changes defining fashion in 2026

AI, wellbeing and resale are reshaping fashion in 2026 while public-funded, paywall-free journalism supports on-the-ground reporting across political divides.
Design
fromFast Company
2 months ago

The biggest brand trends coming in 2026

2026 design will feature varied responses to AI, stronger designer-client boundaries, and intensified politicized branding and provocative marketing.
Cars
fromWIRED
2 months ago

People Still Aren't Into Buying Cars Online

Most car buyers prefer in-person experiences—seeing, touching, and test-driving vehicles—so fully online one-click car purchases remain uncommon.
Fashion & style
fromBusiness Insider
2 months ago

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

Secondhand fashion and luxury market is surging, driven by Gen Z and online resale platforms, and expected to outpace firsthand market growth through 2027.
E-Commerce
fromRetail Brew
3 weeks ago

Consumers say they're financially worse off and it's changing how they shop

One in four Americans report worsening financial situations, driving widespread cost-cutting across groceries, personal care, dining, travel, and discretionary spending, with consumers increasingly favoring budget retailers and value-focused options.
fromEMARKETER
2 months ago

Millennial TikTok users are the platform's most active shoppers

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
Digital life
fromSilicon Canals
1 month ago

9 things people over 65 do at the grocery store that drive younger shoppers crazy but actually make sense - Silicon Canals

Older adults' seemingly slow or inconvenient shopping behaviors often stem from safety, routine, health, and practical priorities.
E-Commerce
fromBustle
2 months ago

These Kooky Things Are Selling Out On Amazon Because They're Dope As Hell

Curated quirky, colorful, and practical Amazon finds that blend novelty with strong functionality and positive reviewer feedback.
Marketing
fromEMARKETER
1 month ago

TikTok's best shoppers are millennials, not Gen Z

TikTok strongly influences product discovery and purchase research among ages 25-44, with millennials matching Gen Z in in-app social-commerce purchases.
E-Commerce
fromGREY Journal
1 month ago

How Online Retail Is Transforming Consumer Lifestyle Markets

Online retail has transformed lifestyle markets through convenience, personalization, and niche-market expansion while increasing competition and raising consumer expectations.
Marketing
fromVogue
2 months ago

Generational Breakdown: Gen Alpha

Gen Alpha greatly influences family purchasing decisions and will reshape brand strategies through social-platform-driven preferences and substantial future spending power.
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