#celebrity-influence

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Marketing
fromEntrepreneur
15 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Music production
fromLos Angeles Times
19 hours ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Marketing tech
fromForbes
11 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Fashion & style
fromBustle
7 hours ago

Bella Hadid Just Provided The Blueprint For Wearing CBK's Fave Accessory In 2026

Carolyn Bessette Kennedy's style, including her headband, is influencing current fashion trends among celebrities and fashion enthusiasts.
#social-media
Social media marketing
fromForbes
18 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromwww.theguardian.com
2 days ago
Digital life

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
18 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
#kris-jenner
E-Commerce
fromVogue
1 day ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
fromwww.businessinsider.com
1 day ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
Music
fromConsequence
14 hours ago

The Industry Is Once Again Giving Kanye West a Pass

Kanye West's actions post-apology reveal a lack of genuine moral accountability despite initial expressions of sincerity.
Digital life
fromBuzzFeed
18 hours ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Television
fromBustle
1 day ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
#tiktok
Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
4 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
4 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Media industry
fromEntrepreneur
1 day ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
fromwww.theguardian.com
1 day ago

The US is no longer the go-to place': How Korean culture is taking Latin America by storm

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.
Madrid food
NYC music
fromSFGATE
1 day ago

Coachella to screen 'Euphoria,' but the show may have derailed one act's career

Coachella will feature a TV screening of HBO's 'Euphoria' on April 12, marking a first for the festival.
fromLos Angeles Times
1 day ago

Commentary: Spencer Pratt is sharing a Miami sound machine ad. It won't play in LA.

The AI-animated music video praising Spencer Pratt features lyrics like 'Latinos for Pratt we're singing/Because we're tired of this dirty beat,' but the musical style is more Miami and Cuban than reflective of L.A.'s Latino heritage.
Los Angeles
Arts
fromArtnet News
3 days ago

Kim Kardashian's Maximalist 'All's Fair' Wardrobe Is Up for Grabs

Kim Kardashian auctioned 24 outfits from All's Fair, raising $247,200 for the Legal Aid Foundation of Los Angeles.
UK politics
fromwww.independent.co.uk
3 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
Growth hacking
fromwww.businessinsider.com
2 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Toronto startup
fromFortune
3 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Podcast
fromTheankler
3 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
#reality-tv
Television
fromIntelligencer
1 week ago

The True Religion of Reality Television

Abuse in reality shows often intertwines with religion, creating a troubling spectacle that raises ethical concerns.
Television
fromIntelligencer
1 week ago

The True Religion of Reality Television

Abuse in reality shows often intertwines with religion, creating a troubling spectacle that raises ethical concerns.
fromThe Cut
2 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Music production
fromIndieWire
1 day ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
#instagram
fromBGR
2 days ago
Social media marketing

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Social media marketing
fromBGR
2 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Women in technology
fromFast Company
19 hours ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
fromBustle
1 day ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
fromVogue
1 day ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.
E-Commerce
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
#taylor-swift
NYC music
fromFast Company
2 days ago

A Vegas showgirl just sued Taylor Swift-and Swifties are not having it

Taylor Swift is being sued by Maren Wade for alleged similarities between Swift's album and Wade's show, 'Confessions of a Showgirl.'
Music
fromVulture
3 days ago

Taylor Swift's 'Elizabeth Taylor' Video Is Basically a Fan Cam

The music video for 'Elizabeth Taylor' lacks narrative and drama, focusing instead on a compilation of the actress's film scenes and interviews.
NYC music
fromFast Company
2 days ago

A Vegas showgirl just sued Taylor Swift-and Swifties are not having it

Taylor Swift is being sued by Maren Wade for alleged similarities between Swift's album and Wade's show, 'Confessions of a Showgirl.'
Music
fromVulture
3 days ago

Taylor Swift's 'Elizabeth Taylor' Video Is Basically a Fan Cam

The music video for 'Elizabeth Taylor' lacks narrative and drama, focusing instead on a compilation of the actress's film scenes and interviews.
Film
fromSFGATE
2 days ago

The controversy around Zendaya's new film explained

The film 'The Drama' transitions from a romantic comedy to a dark narrative with a shocking revelation about a character's past involvement in a school shooting.
Marketing
fromSfgate
7 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#creator-economy
Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromFast Company
17 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
2 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromFast Company
17 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Women in technology
fromEntrepreneur
1 day ago

How Livvy Dunne Turned Early Fame Into a Multi-Million-Dollar Brand

Livvy Dunne is prioritizing long-term partnerships and equity over short-term brand deals, focusing on ownership and creating opportunities for others.
Fashion & style
fromwww.businessinsider.com
2 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
fromIndependent
3 days ago

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Television
Online marketing
fromWorld Economic Forum
4 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
fromTechdirt
1 day ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
#fashion
Fashion & style
fromBustle
2 days ago

Spotted: Megan Thee Stallion Rocking The Trendy 'Fit You're Too Afraid To Wear

Megan Thee Stallion demonstrates how to style animal prints in a chic, understated way.
Fashion & style
fromVogue
1 week ago

Who Won Awards Season on Social Media?

This awards season showcased significant fashion moments, with designers leveraging red carpet appearances for brand visibility and engagement on social media.
Fashion & style
fromBustle
2 days ago

Spotted: Megan Thee Stallion Rocking The Trendy 'Fit You're Too Afraid To Wear

Megan Thee Stallion demonstrates how to style animal prints in a chic, understated way.
Fashion & style
fromVogue
1 week ago

Who Won Awards Season on Social Media?

This awards season showcased significant fashion moments, with designers leveraging red carpet appearances for brand visibility and engagement on social media.
Digital life
fromWIRED
2 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
Television
fromwww.businessinsider.com
2 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Marketing tech
fromAdExchanger
4 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
#experiential-marketing
Marketing
fromFast Company
17 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
17 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Social media marketing
fromInc
1 day ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Marketing tech
fromThedrum
6 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
fromTechCrunch
2 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#celebrity-culture
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Marketing
fromUnHerd
1 day ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Media industry
fromFast Company
2 weeks ago

The 'bestie-fication' of media is doing a disservice to everyone

Influencers are increasingly replacing traditional journalists in interviews, leading to a shift in entertainment journalism and interview dynamics.
#gen-z
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromForbes
1 day ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
#celebrity-endorsements
Marketing
fromFast Company
1 day ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromThe Drum
2 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
fromGadget Review
4 days ago

Pamela Anderson Fronts Campaign That Says No to AI-Generated Models

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.
Marketing
#influencer-marketing
Marketing
fromDigiday
5 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromDigiday
5 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromForbes
1 week ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
fromVulture
1 month ago

A Grand Theory of Celebrity and Who-dom

And by "Who-dom," I don't mean the Seussian variety but the taxonomy coined by 's Lindsey Weber and Bobby Finger: the vast, sub-stratospheric tier of celebrity occupied by figures whose fame is intensely meaningful to some and virtually nonexistent to everyone else. Whos are defined in opposition to Thems, the indisputable celebrities known to most except those living under a rock or who willingly reject the very notion of pop culture,
Books
Social media marketing
fromAnimals Around The Globe
2 weeks ago

The Animal Personality That Captures Your Social Media Style

Social media usage patterns reflect animal personality archetypes, with traits like extraversion and neuroticism determining posting styles, engagement levels, and online presentation strategies.
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Social media marketing
fromwww.nature.com
1 month ago

Evaluating celebrity influence on brand attention, emotion, and memory

Celebrity and influencer endorsements shape consumer attitudes, credibility, engagement, and purchase intentions, with effectiveness driven by authenticity, endorser–brand fit, attractiveness, and market context.
fromDigiday
1 month ago

Despite flight to fame, celeb talent isn't as sure a bet as CMOs think

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.
Marketing
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