#cgi-campaign

[ follow ]
Media industry
fromFortune
20 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Education
fromPR Daily
2 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Graphic design
fromThe Verge
22 hours ago

Really, you made this without AI? Prove it

Labeling human-made content is essential as AI-generated works proliferate, creating confusion and skepticism among audiences.
fromNo Film School
1 day ago

How a $30K Animated Indie Scored a Theatrical Run - Then Landed on HBO

Glander and producer Payson made Boys Go to Jupiter with a tiny team and a $30,000 budget, showcasing the potential of indie filmmaking in animation.
Independent films
Venture
fromwww.engadget.com
1 day ago

AI animation studio Toonstar will turn books into digital shows for HarperCollins

HarperCollins partners with Toonstar to adapt book franchises into AI-driven digital shows, starting with the Friendship List series.
#video-marketing
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#connected-tv
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
#ai
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Tech industry
fromFortune
3 days ago

Do creators still need Adobe in the AI era? | Fortune

Adobe must adapt to AI rapidly while maintaining trust with enterprise customers reliant on its software.
Silicon Valley food
fromFast Company
3 days ago

Tostitos redesigned its bags to emphasize one obvious thing

PepsiCo is updating Tostitos packaging to emphasize authenticity and quality, similar to its approach with Lay's potato chips.
#generative-ai
Artificial intelligence
fromWIRED
3 days ago

'Thank You For Generating With Us!' Hollywood's AI Acolytes Stay on the Hype Train

Generative AI is revolutionary, but it cannot replace human creativity, which is rooted in effort and experience.
Marketing tech
fromwww.morningstar.com
3 days ago

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.
Artificial intelligence
fromWIRED
3 days ago

'Thank You For Generating With Us!' Hollywood's AI Acolytes Stay on the Hype Train

Generative AI is revolutionary, but it cannot replace human creativity, which is rooted in effort and experience.
Marketing tech
fromwww.morningstar.com
3 days ago

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Renovation
fromwww.architectsjournal.co.uk
4 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
fromThe Atlantic
3 days ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
Growth hacking
fromInman
3 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
DevOps
fromInfoQ
4 days ago

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.
UX design
fromMedium
4 days ago

Designers finally have a say in the product they design.

AI empowers designers by restoring their decision-making authority in the design process.
Film
fromwww.theguardian.com
4 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
fromGame Informer
in 3 weeks

Invincible VS Art Director Talks Creating The Game's Visual Style, Toughest Fighter To Design, And Working With The Series Creators

Whenever you're working with an existing IP, there's always the question of how you're going to translate and adapt, right? Because it's not a one-to-one sort of interpretation.
Graphic design
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromDigiday
2 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Photography
fromTechRepublic
4 days ago

8 Gemini AI Prompts That Turn Ordinary Photos Into Professional Portraits

Google Gemini enables users to create professional-quality portraits with well-crafted prompts, eliminating the need for studios or photographers.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromAdExchanger
3 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Online marketing
fromGeeky Gadgets
4 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
UX design
fromCreative Boom
1 week ago

Creative agencies are quietly moving everything into Air - here's why you should too

Air promotes collaboration with creatives rather than replacement, emphasizing the value of integrating new technologies without eliminating jobs.
Marketing
fromAdExchanger
2 days ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
#advertising
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Graphic design
fromItsnicethat
5 days ago

Humans only! This website invites artists to animate anti-AI disclaimers for everyone to use

Artists created disclaimers against AI-generated content, showcasing diverse styles and emphasizing the human journey in art creation.
Podcast
fromLennysnewsletter
3 weeks ago

This week on How I AI: Mastering Midjourney: How to create consistent, beautiful brand imagery without complex prompts

Jamey Gannon demonstrates a systematic workflow for generating consistent, high-quality brand imagery in Midjourney using mood boards, style references, and personalization codes rather than lengthy text prompts.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Graphic design
fromItsnicethat
5 days ago

Oilinwater approaches branding like an investigator, to build visual systems from rigorous research

Oilinwater, founded by Matthieu Gorissen, is a creative studio in Brussels specializing in branding and graphic design, with a unique backstory and projects.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Online marketing
fromWhat's Trending
2 weeks ago

Marketing Tips for Photographers: Building a Profitable and Recognizable Brand

Strategic marketing, branding, and high-quality visuals are essential for photographers to succeed in a competitive market.
#marketing
fromAdExchanger
3 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
5 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
fromThe Drum
1 week ago
Marketing

Andrew Tindall: We've made media easier to defend than creativity, but we need both to win

The challenge in marketing is prioritizing creativity over media effectiveness for impactful campaigns.
Marketing tech
fromAdExchanger
3 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing
fromThe Drum
1 week ago

Andrew Tindall: We've made media easier to defend than creativity, but we need both to win

The challenge in marketing is prioritizing creativity over media effectiveness for impactful campaigns.
Graphic design
fromFast Company
5 days ago

Adobe Illustrator just got the holy grail of illustration tools

Turntable in Adobe Illustrator uses generative AI to convert 2D vector illustrations into 3D objects, saving time for creators.
#public-relations
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
5 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
5 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
#artificial-intelligence
Marketing
fromThe Drum
4 days ago

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Artificial intelligence is transforming creative projects within marketing agencies.
fromExchangewire
4 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Marketing
Graphic design
fromBusiness Matters
1 week ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromVariety
4 days ago

UTA Agent Paul Coggiola Exits to Head New Creators Division at LIFT Sports Management

Paul Coggiola has joined LIFT Sports Management to lead LIFT Creators, focusing on digital influencers and bridging traditional athlete representation with the digital space.
Marketing tech
fromEntrepreneur
4 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing tech
fromRAIN News
5 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
fromDeadline
4 days ago

Blink49 Studios Expands Brand Studio With Pair Of Hires

Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.
Marketing
Marketing tech
fromTNW | Artificial-Intelligence
5 days ago

Flipsnack's Living Visuals signals the shift to immersive AI-driven content

Interactive content generates higher engagement than static formats, transforming digital content production expectations in commerce and B2B environments.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing
fromExchangewire
5 days ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
Marketing tech
fromDigiday
5 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing
fromHubspot
6 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing tech
fromAccounting Today
5 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Marketing tech
fromAdExchanger
6 days ago

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Artificial intelligence
fromThe Drum
2 months ago

How AI will rewire agency creativity

AI will not replace creativity; it will redefine agency work, freeing humans to focus on strategy, storytelling, and building brand communities through human–AI partnership.
Marketing tech
fromBusiness Insider
2 weeks ago

CPG brands are letting AI take a crack at advertising

Consumer goods companies use AI to accelerate ad creation from weeks to days, enabling faster campaign production and strategic testing while managing risks of low-quality AI-generated content.
Marketing
fromThe Drum
3 weeks ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
Marketing tech
fromAdExchanger
3 weeks ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
Marketing
fromForbes
2 months ago

AI Vs. CGI Vs. Mixed Reality: Which Approach Is Right For Your Brand?

Choose production approach—CGI, AI visuals, or mixed reality—based on goals: speed, scale, control, cost, and desired creative realism or impact.
Marketing
fromThe Drum
1 month ago

7 brilliant examples of how brands are using illustrations in their marketing

Illustrative graphics simplify information, guide attention, convey brand personality, and boost engagement across ads, websites, and social channels.
fromThe Drum
2 months ago

Ogilvy launches 'digital human' and experience studio called Reality

"Although most brands have experimented with emerging tech, there is still a lot of IDK and WTF attached to AR, VR, AI, ML, NPC, NFT and web3," said Laws. "When you think that the metaverse and its associated technologies are projected to be worth almost $1.5trn dollars by 2029, that's either a lot of growth to miss out on or a lot of mis-invested budget for brand leaders to be accountable for through poor understanding and unfamiliarity."
Marketing tech
Marketing tech
fromThe Drum
2 months ago

The evolution of creativity in video advertising: How far have we come? And where are we headed?

Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
#short-form-video
Marketing tech
fromThe Drum
2 months ago

Creativity 2.0: advertising's secret symbiosis

Combining creativity and data delivers superior advertising results compared with prioritizing one approach over the other.
Marketing
fromThe Drum
2 months ago

Stretching the creative canvas: Why marketers need to let go of the brand strategy helm

Brand purpose succeeds when the CEO drives it, the entire company acts as the creative canvas, and processes are reorganized to embed purpose across decisions.
Marketing
fromThe Drum
2 months ago

Make branded content people actually care about on TV and online

Successful online brands prioritize entertaining, consumer-centric content to capture attention within a choice-driven, ad-blocking digital environment.
Marketing
fromThe Drum
2 months ago

For fakes' sake, let's talk about 'real ads'

Unaffiliated spec ads and staged mockups perform strongly on LinkedIn because they provoke attention, shareability, and controversy while avoiding brand constraints.
[ Load more ]