Online marketing
fromEntrepreneur
14 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#client-perspectives
#client-perspectives
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#consumer-behavior #marketing #ai #customer-experience #advertising #social-media #personal-growth #psychology
#communication
Relationships
fromSilicon Canals
1 day agoPsychology says people who would always rather call than text aren't demanding more of your time - they're asking for the one thing that separates a real conversation from the performance of one, which is the sound of another person being alive on the other end, and that need is not inconvenient, it is human - Silicon Canals
Phone calls foster deeper connections than text messages, capturing nuances of emotion that typed words cannot convey.
Psychology
fromSilicon Canals
1 day agoPsychology says people who reply to messages within seconds aren't just efficient - they've built their sense of safety around being reachable, because somewhere in their past, being slow to respond had consequences - Silicon Canals
Instant responses to messages often stem from a psychological need to mitigate perceived threats rather than mere efficiency.
#experiential-marketing
Marketing
fromForbes
12 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
fromThe Atlantic
1 day agoHow Some People Became So Averse to Hype
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
#happiness
Writing
fromSilicon Canals
1 day agoI'm 66 and I spent four decades chasing the version of happiness I saw in other people's living rooms - and the day I stopped, I noticed I'd been happy in my own kitchen all along - Silicon Canals
Measuring happiness against others' lives leads to perpetual dissatisfaction and obscures personal contentment.
Relationships
fromSilicon Canals
2 days agoI'm 73 and my husband asked me what makes me happy and I gave him the answer I thought he wanted to hear - our kids, our grandkids, our home - but the real answer is I genuinely don't know anymore because I've spent forty years editing my joy to fit other people's expectations - Silicon Canals
Editing joy to fit others' expectations can lead to losing sight of what truly makes one happy.
fromArchitectural Digest
3 days agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Psychology
fromSilicon Canals
2 days agoPsychology says the loneliest people in life aren't the ones nobody likes - they're the kind, helpful people everyone appreciates but nobody thinks to check on because they seem so self-sufficient - Silicon Canals
Highly capable, helpful individuals often feel lonely because their strength creates an illusion that they do not need support.
Psychology
fromSilicon Canals
4 days agoPsychology says the most self-centered people in any room aren't the ones who talk loudest - they're the ones who respond to every story you tell with a story about themselves, so automatically and so consistently that they've long since stopped noticing they do it - Silicon Canals
Conversational narcissism involves shifting focus in conversations back to oneself, often without awareness, hindering genuine connection.
Psychology
fromSilicon Canals
4 days agoPeople who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals
Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
fromMarTech
1 month agoThe secret to happy customers is... your data layer | MarTech
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet.
Marketing tech
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