#consumer-purchasing-decisions

[ follow ]
E-Commerce
fromTasting Table
3 hours ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Marketing
fromEntrepreneur
21 hours ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Psychology
fromPsychology Today
19 hours ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
fromThe Atlantic
2 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Productivity
fromFast Company
10 hours ago

3 tips from a cognitive scientist on how to beat decision fatigue

Cognitive effectiveness is influenced by circadian cycles and decision fatigue, which can be managed through effort-accuracy tradeoff strategies.
#advertising
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
#online-shopping
E-Commerce
fromBusiness Matters
2 weeks ago

Why trying products before buying matters in modern retail

Convenience in online shopping is insufficient for sensory products like beauty and fragrance, where personal experience and testing are crucial.
E-Commerce
fromBusiness Matters
2 weeks ago

Why trying products before buying matters in modern retail

Convenience in online shopping is insufficient for sensory products like beauty and fragrance, where personal experience and testing are crucial.
Poker
fromBusiness Matters
3 days ago

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.
Careers
fromSilicon Canals
1 day ago

8 status symbols that used to mean success but now just signal insecurity - Silicon Canals

Status symbols have shifted from markers of success to indicators of insecurity and financial struggle.
Artificial intelligence
fromEntrepreneur
1 day ago

How to Draw the Line Between AI Insights and Human Decisions

High-performance teams leverage clear ownership and decision velocity to enhance AI-informed decision-making in competitive environments.
fromEurekAlert!
1 day ago
Online Community Development

Why some people change only when enough others do

Understanding individual thresholds for change and social networks can help overcome resistance to adopting new behaviors like climate change solutions.
Business intelligence
fromBusline News
1 day ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Online learning
fromEntrepreneur
2 days ago

The Blind Spot That Makes Companies Repeat Costly Mistakes

Companies often fail to capture decision-making reasoning, leading to repeated mistakes and lost learning when leadership changes occur.
fromAxios
2 days ago

The American consumer stands firm

"Jobs may be a bit modest when we look out over the last couple of years, but pay is telling a different story - that there is still a little bit of tightness in this labor market," ADP chief economist Nela Richardson told reporters Wednesday morning.
Business
Women in technology
fromThe Atlantic
2 days ago

It's Not Gambling, It's 'Girl Math'

Prediction markets like Kalshi and Polymarket are primarily male-dominated, despite attempts to attract female users through social media campaigns.
Fashion & style
fromwww.businessinsider.com
2 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
NYC food
fromCity Limits
3 days ago

Opinion: SNAP Incentives Don't Match How New Yorkers Actually Shop

Updating food assistance programs to align with actual shopping habits can better address food insecurity in New York City.
Boston real estate
fromwww.businessinsider.com
4 days ago

2 charts show how the highest and lowest earners spend their money

Lower-income Americans face significant financial challenges, with spending disparities compared to higher-income households affecting their budgets and lifestyle choices.
#costco
E-Commerce
fromTasting Table
22 hours ago

The Awkward And Risky Move Some Costco Customers Make At Checkout - Tasting Table

Leaving membership cards on checkout dividers at Costco can slow down the process and create frustration for both employees and customers.
E-Commerce
fromTasting Table
22 hours ago

The Awkward And Risky Move Some Costco Customers Make At Checkout - Tasting Table

Leaving membership cards on checkout dividers at Costco can slow down the process and create frustration for both employees and customers.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
17 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
17 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Marketing
fromTheStreet
17 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
17 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
17 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Marketing
fromTheStreet
17 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Marketing
fromMarTech
1 day ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.
Startup companies
fromEntrepreneur
1 day ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Relationships
fromWIRED
1 day ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
Online marketing
fromInc
1 day ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#eu-customs-reform
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
Social media marketing
fromInc
2 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Business intelligence
fromFortune
3 days ago

More people are using AI to manage their money- but they won't let it make decisions alone | Fortune

Employees embrace AI for productivity but prefer human decision-making authority.
Careers
fromPsychology Today
3 days ago

The Surprising Psychology of Being First or Last

Rank affects motivation, with top and bottom performers increasing effort, while mid-ranking individuals often disengage.
#gen-z
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
2 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
2 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Psychology
fromSilicon Canals
1 day ago

9 subtle behaviors that reveal someone grew up in a household where money was discussed in whispers, and why those behaviors persist long after financial security has arrived - Silicon Canals

Financial behaviors are shaped by early experiences and trauma, not just knowledge or information gaps about money.
#agentic-commerce
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Online marketing
fromMakeUseOf
3 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Media industry
fromTheWrap
2 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Careers
fromSilicon Canals
3 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Psychology
from24/7 Wall St.
1 day ago

Dave Ramsey Is Right About Why Americans Are Spending More and Feeling Worse

Emotional spending leads to financial problems, as people seek fulfillment through material possessions rather than saving.
#marketing
fromAdExchanger
2 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Online marketing
fromGeeky Gadgets
4 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Psychology
fromSilicon Canals
1 day ago

Psychology suggests the most attractive person in the room is almost never the one trying hardest to be - because effort in the direction of attractiveness is visible, and visibility of effort is the one thing that reliably cancels the effect it's trying to produce - Silicon Canals

Authenticity is more appealing than effortful perfection in social interactions.
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
E-Commerce
fromTasting Table
1 day ago

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
E-Commerce
fromFast Company
2 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
Psychology
fromSilicon Canals
3 days ago

People who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals

Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
Marketing tech
fromAdExchanger
4 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
E-Commerce
fromwww.theguardian.com
2 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
Psychology
fromPsychology Today
3 days ago

New Research: Some People Really Do Fall for Corporate BS

Employees impressed by corporate gibberish perform poorly in decision-making and confuse it with business savvy.
Marketing
fromFortune
3 days ago

Liking corporate BS may be a sign you're bad at decision-making, Cornell expert finds | Fortune

Corporate jargon can mislead and impair decision-making, as shown by research on receptivity to corporate bulls-t.
Marketing tech
fromAdExchanger
4 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Online marketing
fromEntrepreneur
2 weeks ago

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.
E-Commerce
fromwww.businessinsider.com
4 days ago

My Old Navy pricing experiment: How I became a part-time trader of socks, leggings, and T-shirts

Dynamic pricing at retailers like Old Navy creates fluctuating costs, turning consumers into day traders of everyday goods.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Psychology
fromSilicon Canals
5 days ago

6 things people who grew up lower middle class instinctively calculate before entering any restaurant, and none of them involve whether they're actually hungry - Silicon Canals

Growing up lower middle class instills lasting mental habits that influence decision-making and risk assessment, even after financial circumstances improve.
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
fromInc
1 week ago

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.
Marketing
E-Commerce
fromLondon On The Inside
1 week ago

Why We Keep Falling Into the Fast Fashion Scroll Trap

SHEIN's shopping experience is addictive due to low prices and the thrill of unexpected finds, despite inconsistent quality.
Marketing tech
fromThedrum
6 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Psychology
fromPsychology Today
1 week ago

What's Behind the Fake Review

Fake content spreads rapidly due to emotional triggers and biases, necessitating critical thinking over social proof in decision-making.
Marketing
fromBrandingmag
1 week ago

The Pre-Purchase Fallacy: The Activation Gap That Dooms Brand Strategy

Customer retention alone cannot drive growth; acquiring new customers from competitors is essential for brand expansion and profitability.
Marketing tech
fromInc
2 weeks ago

87 Percent of Shoppers Pay More for Brands They Trust. AI Is Putting That Advantage at Risk

Online trust is eroding due to AI-enabled fraud and misinformation, threatening DTC brands with a potential 'Dead Web' scenario where consumers retreat to only major platforms.
Psychology
fromPsychology Today
3 weeks ago

The Science of Buying

Effective influence requires understanding how individuals process information, assess risk, and build trust rather than applying standardized pressure tactics.
E-Commerce
fromRetail Brew
3 weeks ago

Consumers say they're financially worse off and it's changing how they shop

One in four Americans report worsening financial situations, driving widespread cost-cutting across groceries, personal care, dining, travel, and discretionary spending, with consumers increasingly favoring budget retailers and value-focused options.
Psychology
fromPsychology Today
1 month ago

The Power of Happenstance in Consumer Experiences

Unexpected product encounters generate stronger emotional connections and higher product evaluations than anticipated encounters.
Psychology
fromSilicon Canals
1 month ago

Why you keep buying things you don't need-and how to stop, according to experts - Silicon Canals

Emotional states and dopamine-driven reward responses fuel impulsive, unnecessary purchases, causing repeated overspending despite awareness and intentions to save.
fromFast Company
1 month ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
Marketing
fromThe Drum
2 months ago

Attention is a business strategy: how emotion builds market momentum

Attention is the most valuable marketing currency; brands must prioritize emotional presence over pure performance to drive memorable, sustainable growth.
[ Load more ]