Marketing
fromForbes
1 day agoHow To Serve Clients Amid Board Scrutiny And Investor Activism
Agency conversations with executives now focus on measurable business impact rather than just creative output.
Companies with a higher number of women in senior roles are significantly more likely to dismiss male perpetrators of abuse against female colleagues, according to recent analysis.
Estefania Angel noticed that while her company helped other enterprises set up AI, it did not use those systems internally. She began using AI apps in Slack, Outlook, and Google to track assignments, which garnered attention from her superiors.
People recognize polish, but they respond to purpose. What the industry is starting to learn is that value is in the principles those tools represent. Technology is initially and temporarily impressive, whereas values are unforgettable.
Imagine a world where everyone in your team feels valued, heard, and empowered to contribute. Imagine that world where people aren't afraid to challenge the status quo and great ideas emerge from unexpected places. Now imagine that world where toxic behaviors don't just go unchecked, they don't even have room to rise. Wouldn't that be a great world? What happens when leadership tolerates the wrong behaviors? What happens when decision-making is shaped by exclusion, fear, and insecurity?
If your partner in Munich mishandles customer data, or your reseller in Paris uses a "black box" AI tool to generate deceptive ads, it isn't just their reputation on the line. It's yours. With the EU AI Act now in full swing and GDPR entering its "mature enforcement" era, the distance between a partner's mistake and your company's $20 million fine has never been shorter.
CEOs are struggling to find their footing these days. Their role seemed clearer during Covid, when many executives rose to the challenge of becoming inspirational figures. They led their businesses while guiding their employees through a challenging shared experience. That was the case as well for many U.S. CEOs in 2020 when George Floyd's murder shocked the nation, and employees looked to their leaders for guidance and assurance.
However, instead of getting busy with your regular Monday work rituals, you learn about the team's volunteering at the local community center to help the homeless. Your day suddenly changes. It's no longer about the deadlines and meetings. Now you will be a part of something more meaningful and do your bit for society. This is what Corporate Social Responsibility (CSR) is about. It creates connections with the community and makes work personally meaningful.