Psychology
fromPsychology Today
18 hours agoWhy Do We Read Reviews for Things We've Already Experienced?
People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Whole Foods' vegan vanilla cupcakes are praised for their fluffy and moist texture, making them a top choice for those seeking plant-based options. Customers enjoy the well-balanced frosting made with vegan cream cheese, which complements the cupcake perfectly.
The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.
Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be creating a feedback backlash, experts say. What began as an innovative way to benefit consumers is increasingly an obligatory burden for shoppers and sellers alike.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet.