#d2c-market

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fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#dtc-beauty
E-Commerce
fromMerced Sun-Star
19 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
20 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
19 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
20 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
#advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Business
from24/7 Wall St.
2 hours ago

Amazon's $200 Billion AI Spending Spree Is Lighting the Fuse for Explosive Growth

Amazon's $200 billion capital expenditure plan is a strategic investment fueling AWS growth and positioning the company for future expansion.
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Mobile UX
fromTECHBOOK
6 hours ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
fromArchitectural Digest
1 day ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Psychology
fromPsychology Today
21 hours ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Games
fromKotaku
1 day ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
#cold-emails
Deliverability
fromMiami Herald
2 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Deliverability
fromMiami Herald
2 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Deliverability
fromMiami Herald
2 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Deliverability
fromMiami Herald
2 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Toronto startup
fromFortune
3 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
E-Commerce
fromTasting Table
5 hours ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Social media marketing
fromWCVB
7 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Marketing
fromEntrepreneur
1 day ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Marketing tech
fromForbes
23 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Online marketing
fromInc
1 day ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#eu-customs-reform
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
Business
from24/7 Wall St.
3 days ago

Shopify Price Prediction: SHOP Stock Price From 2026 to 2030

Shopify's price target is $129.65, indicating a 16% upside from the current price of $111.77.
Austin
fromFast Company
2 weeks ago

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.
E-Commerce
fromVogue
1 day ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
#ecommerce
Paris food
fromWWD
2 weeks ago

From the Archive: Fashion's Online Shopping Reality

In 1996, retail leaders debated whether internet shopping would replace physical stores; today, e-commerce has clearly emerged as the dominant force in retail.
#agentic-commerce
Artificial intelligence
fromwww.customerexperiencedive.com
2 weeks ago

E-commerce retailers plan hefty investments in agentic commerce, study finds

96% of enterprise e-commerce retailers have invested in AI capabilities, primarily for customer-facing applications like product discovery, chatbots, and personalized recommendations, with nearly half planning to invest $1 million or more in agentic commerce within 12 months.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Artificial intelligence
fromwww.customerexperiencedive.com
2 weeks ago

E-commerce retailers plan hefty investments in agentic commerce, study finds

96% of enterprise e-commerce retailers have invested in AI capabilities, primarily for customer-facing applications like product discovery, chatbots, and personalized recommendations, with nearly half planning to invest $1 million or more in agentic commerce within 12 months.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
#chatgpt-shopping
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
#gen-z
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Online marketing
fromMakeUseOf
3 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing tech
fromMarTech
1 day ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Online marketing
fromGeeky Gadgets
4 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Social media marketing
fromDigital Trends
1 week ago

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.
Marketing tech
fromMarTech
2 days ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
#marketing
fromAdExchanger
3 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromAdExchanger
3 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromQuartz
2 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
#ai
E-Commerce
fromForbes
3 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Marketing tech
fromMarTech
3 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
E-Commerce
fromForbes
3 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Marketing tech
fromMarTech
3 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
#e-commerce
E-Commerce
fromForbes
4 days ago

Financing The AI Shopping Era: What E-Commerce Founders Need To Know

AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
E-Commerce
fromForbes
4 days ago

Financing The AI Shopping Era: What E-Commerce Founders Need To Know

AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
E-Commerce
fromEntrepreneur
5 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
E-Commerce
fromForbes
1 week ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
#retail-media
Marketing tech
fromAdExchanger
4 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromAdExchanger
4 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Online marketing
fromForbes
3 weeks ago

A Website Alone Isn't Enough For Today's Digital Shoppers

Modern digital commerce success requires seamless omnichannel experiences, mobile optimization, and strategic retargeting rather than relying solely on website presence.
E-Commerce
fromFast Company
1 week ago

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.
Marketing tech
fromDigiday
5 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Privacy professionals
fromAdExchanger
2 months ago

Retail Media's Growing Influence On Retail | AdExchanger

Retailers increasingly rely on retail-media advertising for margins while in-store experiences add friction and regulators focus privacy enforcement on kids, health, and AI.
fromThe Business of Fashion
2 months ago

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Fashion & style
E-Commerce
fromTNW | Offers
2 weeks ago

Why the checkout is the most strategic product in your 2026 stack

The checkout process is now the most critical component impacting revenue for SaaS and ecommerce businesses.
Marketing
fromForbes
3 weeks ago

Creator Commerce Is Evolving, And Brands Need To Accommodate It

Creators function as trusted media channels driving sales, with 84% of consumers trusting brands sharing creator content more than standard advertising.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
E-Commerce
fromPractical Ecommerce
2 weeks ago

AI Drives Smarter Ecommerce Pricing

AI enables dynamic, personalized ecommerce pricing that optimizes margins by making real-time offer decisions based on shopper behavior while maintaining fairness perception.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Artificial intelligence
fromForbes
1 month ago

Consumers Are Leaning Into Agentic Commerce, Now Retailers Have To Follow

Retailers must adapt to rapid AI-driven changes and agentic consumer shopping, forecasting uncertainty from tariffs and fast-evolving brand and loyalty dynamics.
Marketing
fromForbes
1 month ago

How To Drive E-Commerce Engagement And Conversions: Agency Insights

E-commerce brands must convert traffic into repeat customers through strategic engagement, personalization, and optimized user experiences rather than relying solely on driving traffic volume.
Marketing tech
fromModern Retail
2 weeks ago

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
E-Commerce
fromwww.thedrum.com
4 weeks ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
fromBusiness Matters
1 month ago

Traffic vs Conversions: What eCommerce Founders Should Fix First

Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.
E-Commerce
fromPractical Ecommerce
1 month ago

AI Revives Ecommerce DIY

A 2025 LinkedIn study found that 80% of C-suite executives believe AI adoption is important and will foster a more innovative workplace culture. Gartner reported in December 2025 that 65% of employees said they are excited to use AI at work. The trend suggests a convergence of three priorities: Management fears their companies will fall behind if they don't adopt AI and automation; Employees use AI because it makes their jobs easier, and the knowledge gained is an important career skill; The cost of off-the-shelf software and development makes AI an attractive alternative.
E-Commerce
#hyperpersonalization
E-Commerce
fromThe Drum
2 months ago

It's Prime time for retailers to develop their online sales strategies

Amazon launched Prime Day, a Prime-members-only sales event intended to outcompete Black Friday and Singles Day and to drive Prime membership growth.
fromThe Drum
2 months ago

Why brands still have a problem prioritising digital commerce

where I worked in the early 2000s in its rather pioneering e-commerce business (which launched, among other things, the first click and collect service). Argos was jostling with Tesco for first place at Christmas, and I've found myself reflecting on why DTC has become such a major issue for several sectors that have not traditionally had a direct path to purchase over the last few years.
E-Commerce
fromThe Drum
2 months ago

Three seismic shifts that will have marketers rethinking 2023

But the facts are here: Wall Street darlings Netflix and Snap saw their valuations drop by about 80% in a few weeks, Meta has seen a 34% decline in its overall reputation since its inception (sorry Mark, the Hawaiian honeymoon is over) and Sundar Pichay seems to be spending most of his time talking about his spoiled Googlers needing to come back down to Earth.
Marketing tech
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