Marketing tech
fromDigiday
3 hours agoThe Trade Desk is changing how advertisers buy -- and what they can see
The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#demand-side-platform-competition
#demand-side-platform-competition
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#programmatic-advertising #advertising #ai #ad-tech #digital-marketing #the-trade-desk #advertising-technology
Marketing
fromDigiday
2 weeks agoMedia Buying Briefing: Is ad marketplace uncertainty the new normal?
Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
#programmatic-advertising
Marketing tech
fromAdExchanger
2 weeks agoWhy Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger
Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
fromZacks
2 months agoPardon Our Interruption
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Marketing
fromAdExchanger
1 month agoWhy Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger
Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
3 weeks agoBeyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger
AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
Marketing tech
fromAdExchanger
3 weeks agoViant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms | AdExchanger
Viant doubled net income to $24.1 million in 2025 with 22% revenue growth to $110 million, demonstrating strong performance against larger competitors despite market skepticism about sustaining growth as a smaller player.
Marketing tech
fromwww.morningstar.com
1 month agoTrade Desk: Downgrading Moat to None on Increasing Competitive Intensity Despite OpenAI Report
Trade Desk's economic moat is eliminated due to structural disadvantages in ad tech, where value shifts to vertically integrated platforms owning data and auction mechanics rather than thin interfaces.
fromAdExchanger
1 month agoFeeding A DSP With Shopper Data | AdExchanger
And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.
Marketing tech
Marketing tech
fromAdExchanger
1 month agoCan Media Buyers Learn Organic Tricks?; The New Holdco Defaults | AdExchanger
Viral app tactics—shameless onboarding, gamified incentives, and immediate review requests—can inform paid-media onboarding, while Trade Desk’s OpenPath raises transparency and competition concerns.
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