Marketing tech
fromDigiday
3 hours agoThe Trade Desk is changing how advertisers buy -- and what they can see
The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#digital-advertising-roi
#digital-advertising-roi
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#advertising #ai #google-ads #programmatic-advertising #digital-marketing #marketing-strategy #ad-tech
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
#programmatic-advertising
Social media marketing
fromSocial Media Today
2 months agoThe analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)
Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
Marketing
fromAdExchanger
1 month agoWhy Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger
Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
#marketing-measurement
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAol
2 weeks agoMaximizing ROI with AI-driven paid advertising
AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
Marketing tech
fromAdExchanger
2 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromAdExchanger
2 weeks agoTo Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger
LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.
fromThe Drum
1 month agoWhy your affiliate program needs to be marketed like a brand
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
Marketing tech
fromGeeky Gadgets
2 weeks agoHow to Create Adverts That Convert : Tracking, Trials & Iteration in 2026
Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
fromThe Drum
2 months agoHow to build the perfect marketing strategy for your clients
With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.
Marketing
Marketing tech
fromDigiday
4 weeks agoMeta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.
fromAdExchanger
1 month agoFrom Avoiding Bad Ads To Demanding ROI | AdExchanger
We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
Marketing tech
fromForbes
2 months agoTaxonomies Alone Won't Save Digital Advertising
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
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