#digital-out-of-home-advertising
#digital-out-of-home-advertising

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.

Online Community Development

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromEntrepreneur

How We Sold Out Our Live Event in Just 60 Days

The future of entrepreneurship lies in creating meaningful in-person experiences rather than relying solely on virtual events.

fromFortune

1 hour ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

Mobile UX

fromTECHBOOK

5 hours ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.

E-Commerce

fromMerced Sun-Star

18 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.

fromMiami Herald

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

#video-marketing

fromSfgate

18 hours ago

Marketing

Tips to create short-form video to reach new audiences

fromLondon Business News | Londonlovesbusiness.com

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

fromSfgate

18 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromLondon Business News | Londonlovesbusiness.com

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

fromAol

21 hours ago

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Marketing tech

Sussing Out 'Performance TV' | AdExchanger

Television

fromMiami Herald

20 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

Television

fromAol

21 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Alternative transportation

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

more#connected-tv

fromStreetsblog USA

Friday Video: A Master List of All The Reasons Why Car Domination Sucks - Streetsblog USA

Resisting mass forced car dependency is crucial due to the numerous harms of automobility.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Education

fromFox News

fromTNW | Artificial-Intelligence

NYC schools track bathroom time with digital hall passes

SmartPass digital hall pass system in NYC schools tracks student movement and time outside class, aiming to improve safety and accountability.

London startup

fromwww.architectsjournal.co.uk

IREX launches AI fire detection that works on existing camera networks

IREX updates FireTrack for faster, more accurate smoke and fire detection using existing camera networks without additional hardware.

Renovation

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

Apple

from9to5Mac

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Social media marketing

fromRouteNote Blog

Does Instagram drive deeper connections between artists and fans? - RouteNote Blog

Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

fromWWD

Adidas' Newest Originals Flagship Centers Around NYC's Creative Community

The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring.

Graphic design

Remote teams

fromAxios

Office vacancies hit record high

Companies are reducing office space needs due to a shift towards remote and hybrid work models post-pandemic.

#ai-search

Media industry

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

fromEntrepreneur

The New Rules of Local Visibility in an AI-Driven Search World

AI search prioritizes structured content that answers customer questions, while consistent business listings and recent reviews enhance visibility and trust.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

fromEntrepreneur

The New Rules of Local Visibility in an AI-Driven Search World

AI search prioritizes structured content that answers customer questions, while consistent business listings and recent reviews enhance visibility and trust.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromMiami Herald

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

Podcast

fromMarTech

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

fromMacRumors

Apple Lays Groundwork for Ads in Maps With iOS 26.5

"Maps may show local ads based on your approximate location, current search terms, or view of the map while you search."

Apple

Bing Tests Larger Product Ads Format on SERP

In this test, there is a huge section of sponsored products in a double-rowed carousel along with some cards from individual websites (organic).

E-Commerce

#advertising

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

fromwww.marketingdive.com

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

A Positive Outlook for Advertising in the New World

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.

fromFast Company

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

fromLondon Business News | Londonlovesbusiness.com

fromwww.socialmediatoday.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is launching 24/7 streaming channels to challenge traditional TV, starting with Coachella content.

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

fromThe Cool Down

Resident shares photo of giant, driver-distracting billboard in neighborhood

Mobile billboards are criticized for intruding on public spaces and contributing to advertising saturation and environmental issues.

fromwww.mediaite.com

fromwww.marketingdive.com

ABC Wins Big As CBS Continues Struggle in Q1 Ratings

ABC World News Tonight leads nightly news ratings, with CBS Evening News trailing significantly under Tony Dokoupil's leadership.

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

Marketing

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

#programmatic-advertising

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

more#programmatic-advertising

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.

Marketers shift growing shares of search spending to GEO

Marketers are reallocating search budgets towards generative engine optimization (GEO) as AI transforms search and shopping behaviors.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

#out-of-home-advertising

4 weeks ago

Marketing

U.S. MAJOR MEDIA CPM COMPARISON CONFIRMS SUPERIOR VALUE OF OOH

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

OUTFRONT invested $20 million in AdQuick to access cloud-based sales technology for streamlining digital and static out-of-home media campaign planning and buying across its platform.

Marketing tech

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

4 weeks ago

Marketing

U.S. MAJOR MEDIA CPM COMPARISON CONFIRMS SUPERIOR VALUE OF OOH

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

OUTFRONT invested $20 million in AdQuick to access cloud-based sales technology for streamlining digital and static out-of-home media campaign planning and buying across its platform.

more#out-of-home-advertising

Marketing tech

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

What happens when agency execs negotiate against AI agents

AI agents can enhance transparency and efficiency in negotiating advertising deals.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

What happens when agency execs negotiate against AI agents

AI agents can enhance transparency and efficiency in negotiating advertising deals.

more#ai-in-advertising

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.

Hivestack launches programmatic digital out of home (DOOH) marketplace in Sweden

Hivestack launches operations in Sweden, enabling programmatic DOOH campaigns through partnerships with leading media owners like Clear Channel Sweden.

Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home

Rebecca Callaghan has been appointed head of out-of-home at Azerion to enhance programmatic digital OOH initiatives.

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Programmatic DOOH adoption in the UK reaches 34% of campaigns with expectations to rise to 47%, driven by 41% projected spending increases and budget reallocation from digital channels.

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.

more#programmatic-dooh

#ooh-advertising

Marketing

Out-of-home advertising: The unsung hero of brand-building?

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Marketing

Out-of-home advertising: The unsung hero of brand-building?

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Do you understand this billboard? If not, that's the whole point

AI startups use cryptic billboards in San Francisco targeting engineers with insider jargon, intentionally excluding general consumers while driving 30% billboard revenue growth.

fromAol

Audience Unlimited Could Be The Trade Desk's Next Strategic Test

The Trade Desk must expand beyond impression buying through vertical integration initiatives like Audience Unlimited to compete with platforms combining inventory, data, and AI capabilities.

1 month ago

CTV's Local Moment Has Arrived Thanks To Total TV Convergence | AdExchanger

CTV is now a foundational component of total video strategies, with 70% of advertisers planning to increase CTV/OTT spending in 2026, averaging 17% budget increases, driven by integrated team structures and convergence of linear and streaming channels.

1 month ago

Integrating not interrupting: can virtual out-of-home ads entice marketers?

Programmatic, targeted in-game advertising across billions of gamers could rival major social platforms and fund a metaverse through native branded integrations and virtual OOH.

fromVariety

2 years ago

Clear Channel Outdoor on Modernizing the Billboard Business by 'Connecting the Physical World' with 'Digital Behaviors'

Billboard advertising is modernized by integrating data platforms and cross-disciplinary teams to connect physical displays with measurable digital behaviors and outcomes.

digitalAudience & Spotzi Launch Global OOH-to-Digital (Re)Targeting Partnership

digitalAudience and Spotzi enable advertisers to convert OOH exposure into privacy-safe digital activation and retargeting across channels using a unified identity and data layer.