#gen-z-beauty

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Startup companies
fromwww.businessinsider.com
5 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Marketing
fromFortune
5 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
#ai
fromFast Company
4 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
4 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
4 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
#mac-cosmetics
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
#k-beauty
Fashion & style
fromBustle
1 day ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
Fashion & style
fromBustle
1 day ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Relationships
fromSilicon Canals
21 hours ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Music production
fromLos Angeles Times
2 days ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
#tiktok
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
London food
fromwww.theguardian.com
1 day ago

Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test

A TikTok trend emerged where locals review upmarket cafes in north London, highlighting gentrification and community reactions.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
4 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
fromPsychology Today
1 day ago

What Are Young People's Most Important Life Goals?

Life History Theory emphasizes the tradeoffs individuals make in allocating energy to survival, growth, and reproduction, highlighting the competitive nature of energy acquisition.
Psychology
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Mental health
fromPsychology Today
1 day ago

Teen Romance and Breakups in the Digital Age

Teenage romantic breakups are significantly impacted by social media, texting, and AI, leading to new challenges and consequences.
East Bay food
fromBon Appetit
2 days ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
fromwww.businessinsider.com
2 days ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
Toronto startup
fromFortune
4 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Television
fromBustle
2 days ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
NYC music
fromwww.theguardian.com
2 days ago

I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

Zara Larsson's career is rapidly ascending, marked by chart-topping hits and a vibrant new album that redefines her pop persona.
Cryptocurrency
fromFortune
2 days ago

Gen Z millionaires are rushing into crypto-and they blame the risky bet on FOMO. Fear of missing out | Fortune

Wealthy Gen Z and Millennials are increasingly investing in cryptocurrency, driven by FOMO, despite significant volatility and risks.
fromwww.theguardian.com
3 days ago

The US is no longer the go-to place': How Korean culture is taking Latin America by storm

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.
Madrid food
#dtc-beauty
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Writing
fromBustle
1 week ago

On TikTok, People Are Using Their Names To Manifest

Acrostic poems can serve as effective affirmations, helping to organize goals and create positive feelings through personal connection.
Women in technology
fromFast Company
2 days ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
fromMashable
5 days ago
Digital life

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
fromMiami Herald
1 week ago
Social media marketing

Gen Z's New Favorite Social-Media App Shows a Shift in Online Culture

Shelf is a new social media app focusing on users' cultural consumption rather than selfies, appealing to Generation Z's desire for authenticity.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromMashable
5 days ago

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
Social media marketing
fromMiami Herald
1 week ago

Gen Z's New Favorite Social-Media App Shows a Shift in Online Culture

Shelf is a new social media app focusing on users' cultural consumption rather than selfies, appealing to Generation Z's desire for authenticity.
Relationships
fromBustle
4 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Media industry
fromwww.businessinsider.com
4 days ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
Right-wing politics
fromThe Atlantic
4 days ago

The Gen Z Christian Revival That Wasn't

A young group of Catholics meets weekly at St. Joseph's Church, showing a growing interest in faith among young professionals despite broader trends of religious decline.
Typography
fromQueerty
1 week ago

"That's 8 inches or more, sweetie": This gay Tiktoker's guide to catching print is going viral - Queerty

Catching print is a dating tactic to assess men's anatomy without physical intimacy.
#gen-z
fromFortune
4 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

fromForbes
2 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Marketing
fromYahoo News
1 week ago

Gen Z finds reviews more credible than influencers

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Startup companies
fromFast Company
5 days ago

What Gen Z can teach us about commanding respect in the workplace

Gen Z founders leverage unique insights from limited workplace experience to foster ownership and impact among their team members.
Digital life
fromFortune
4 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromYahoo News
1 week ago

Gen Z finds reviews more credible than influencers

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromUnHerd
3 days ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Digital life
fromWIRED
4 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromTechCrunch
3 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
#creator-economy
Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromWWD
1 month ago
Social media marketing

Why Influencer Brands Are Taking Over Beauty Again

Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
fromBustle
2 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Psychology
fromThred Website
3 weeks ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Marketing
fromMoneywise
3 days ago

One influencer made $350,000 promoting cruises to Gen Z - how a younger crowd is transforming the cruise industry

Cruise lines are reinventing marketing strategies to attract younger travelers by partnering with social media influencers.
Fashion & style
fromBustle
2 days ago

Forget Side Parts & Middle Parts. Messy Parts Win.

Messy hair and effortless beauty trends are replacing clean girl aesthetics, emphasizing a carefree, natural look.
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
#gen-z-social-media-behavior
Digital life
fromThe Independent
2 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Marketing
fromFast Company
1 week ago

Alix Earle is launching a skincare line. But you probably already knew that

Alix Earle launches Reale Actives, a skincare line for acne-prone skin, designed for everyone, after hinting at it through social media for a year.
Fashion & style
fromBustle
3 weeks ago

TikTok Says It's Time To "Put Your Shell Back On" With A Full Self-Care Reset

A 'shell day' is a dedicated self-care ritual where people complete all their beauty treatments and grooming tasks to feel refreshed and confident, inspired by hermit crabs upgrading their shells.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Digital life
fromwww.theguardian.com
4 weeks ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Apple
fromBuzzFeed
1 month ago

Apple Martin Showed What Her Skin Looks Like Without Makeup, And Her "Refreshing" Comments About Her Acne Are Winning Praise

Apple showed makeup-free skin and candidly discussed acne's impact on her self-esteem, while her mother sought advice from Goop and viewers praised her honesty.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Television
fromInsideHook
2 months ago

What Are "Fan Edits," and Why Is Gen Z Obsessed With Them?

Heated Rivalry fan edits repurpose show scenes into music-driven mini-trailers that deepen emotional engagement and sustain fandom between seasons and books.
Marketing
fromDigiday
1 month ago

Why a Gen Alpha-focused skin-care brand is giving equity to teen creators

Evereden gives equity ownership to teenage creators instead of traditional paid sponsorships, reflecting a shift toward authentic, long-term brand partnerships with Gen Alpha.
fromThe Business of Fashion
2 months ago

The Gen-Z TikTokker Building a Hub for Y2K Vintage

A group of Gen Zers 200 deep, snaked down Houston Street in hopes of shopping at a pop-up for Rogue, a Y2K-focused vintage retailer operated by the TikTok star. Inside, they browsed racks of vintage picks and vinyl records, but it was the charismatic, acid-green-haired Rogue, who was arguably the biggest draw. She posed for selfies with fans, as she does at all her stores, which are styled like deliberately dishevelled millennial bedrooms, complete with early-2000s ephemera like Britney Spears posters.
E-Commerce
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Digital life
fromBustle
2 months ago

Why TikTokers Are Going Analog In 2026

Many people are shifting from digital habits toward analog media and rituals to reclaim time and reduce online-driven stress.
fromwww.cnbc.com
2 months ago

Gen Z and social media are helping men's makeup go mainstream. The beauty industry is trying to capitalize

It often starts small. A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them look less tired and more put together. "I remember thinking, 'Am I really doing this?'" Rankin, a 24-year-old advertising agent from New York who likes to shop at Sephora, told CNBC. "But once I tried it, it just became normal."
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
Fashion & style
fromBustle
2 months ago

TikTok's "Project Pan" Is The Beauty Trend That Wants You To Buy Nothing

Use up existing makeup and skincare products before buying more to save money, reduce overconsumption, and rediscover favorites.
fromBustle
1 month ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
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